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Julie Humphreys joins Demographica.
#Newsmaker: Demographica appoints Julie Humphreys in new, unique role

Demographica recently appointed Julie Humphreys in one of their biggest appointments to date...

By Juanita Pienaar 16 hours ago

Julie Humphreys joins Demographica.
#Newsmaker: Demographica appoints Julie Humphreys in new, unique role

Demographica recently appointed Julie Humphreys in one of their biggest appointments to date...

Winners from the 2019 Top Brands Awards. Image supplied.
All the big winners at the 21st Sunday Times Top Brands Awards

The results of the 2019 Sunday Times Top Brands Survey (now in its 21st year) was announced last night at an awards ceremony hosted at The Venue at the Houghton Hotel, Johannesburg...

Zara's #DearSouthAfrica micro-influencer campaign floods social media
Zara's #DearSouthAfrica micro-influencer campaign floods social media

As South Africans got ready to start online shopping at Zara, Meltwater tracked the #DearSouthAfrica hashtag this week, as well as social media mentions around the campaign...

Winners from the 2019 Top Brands Awards. Image supplied.
All the big winners at the 21st Sunday Times Top Brands Awards

The results of the 2019 Sunday Times Top Brands Survey (now in its 21st year) was announced last night at an awards ceremony hosted at The Venue at the Houghton Hotel, Johannesburg...

20 hours ago

Zara's #DearSouthAfrica micro-influencer campaign floods social media
Zara's #DearSouthAfrica micro-influencer campaign floods social media

As South Africans got ready to start online shopping at Zara, Meltwater tracked the #DearSouthAfrica hashtag this week, as well as social media mentions around the campaign...

1 day ago

Image source: Gallo/Getty.
Video Exchange Africa at AfricaCom 2019

Great content, innovative tech and commercial sustainability drive the new media space in Africa...

13 hours ago

Image credit: Stocksnap via Pixabay
'I'll have what she's having' - how and why we copy the choices of others

Imagine you're dining out at a casual restaurant with some friends. After looking over the menu, you decide to order the steak. But then, after a dinner companion orders a salad for their main course, you declare: "I'll have the salad too."

By Kelly Haws, Brent McFerran and Peggy Liu 2 days ago

Most consumer segmentation models are like candyfloss... fluffy and intangible
Most consumer segmentation models are like candyfloss... fluffy and intangible

The recently published Brand Atlas 5 data contain hundreds of measures used by marketers for accurately describing specified consumer segments in multiple product categories...

Issued by All Told 13 Sep 2019

Image source: Gallo/Getty.
The significant shift from aspirational to inspirational brands

The Top Million research report into South Africa's top million households in 2019 - with a combined buying power of R700 billion - looks at what drives this 'Upper Middle Class'; what they are spending on; where they have cut back; and how marketers can reach this group...?

By Louise Marsland 13 Sep 2019

Image source: Gallo/Getty.
The SA consumers with the power to make or break brands

The Top Million research report into South Africa's Upper Middle Class households in 2019 - with a combined buying power of R700 billion - was released by the UCT Marketing Institute and ad agency M&C Saatchi Abel, in both Johannesburg and Cape Town this week...

By Louise Marsland 12 Sep 2019

Image credit: Cristina de los Santos on Unsplash.
Agency Scope South Africa 2019 trends: Evolution or revolution? Part 1

As the Agency Scope team finalises the 2019 South Africa study, analysts have noted some brief but stand-out trends...

By Johanna McDowell 10 Sep 2019

South Africans weigh in on attitudes towards women
South Africans weigh in on attitudes towards women

Ipsos examines the diverse opinions that South Africans have towards issues of women's place in marital relations as well as violence towards women...

Issued by Ipsos 9 Sep 2019

2019 Sunday Times/Sowetan Shopper Survey reveals SA's favourite retailers
2019 Sunday Times/Sowetan Shopper Survey reveals SA's favourite retailers

Shoprite took the title as South Africa's favourite retailer in the 2019 Sunday Times/Sowetan Shopper Survey. Clicks and Pick n Pay came 2nd and 3rd respectively...

5 Sep 2019

Image credit: Mervyn Chan on Unsplash.
#FutureFitYourself: Could sentiment analysis be the magic wand for understanding the contemporary consumer?

Sentiment analysis could expose some deep insights about our customers...

By Carmen Murray 5 Sep 2019

How female consumers are shaping SA's e-commerce boom
How female consumers are shaping SA's e-commerce boom

High mobile penetration, secure payment options and changing spending habits, and female consumers, are driving SA e-commerce...

3 Sep 2019

Panellists at the IAB Insight Series, Episode 9: Benchmarking Digital Excellence - Work that Wins in Digital (L to r) Jarred Cinman, CEO VMLYR; Paula Hulley, IAB South Africa CEO; Ricky Hendricks, digital marketing manager Tencent Africa; Emma Carpenter, group design director Fjord (Accenture); Siyabonga Africa, South Africa Media Innovation Programme and Nomacala Mpeta, head of learning Digify.
IAB Insight Series: Benchmarking for success

As open source becomes more prolific, benchmarking will become more important...

By Danette Breitenbach 2 Sep 2019

#FairnessFirst: Understand true diversity to become more inclusively creative
#FairnessFirst: Understand true diversity to become more inclusively creative

One of the most interesting sessions of the DStv Seminar of Creativity at #Loeries2019 creative week touched on the difference between inherent and acquired diversity. But many gloss over these terms as business jargon and don't even know which is which, and why both are valuable to your creativity...

By Leigh Andrews 2 Sep 2019

South Africans optimistic that 2020 will offer them better financial prospects
South Africans optimistic that 2020 will offer them better financial prospects

Close to half of South Africans (45%) are looking forward to a better financial position, including a reduction in their debt levels in 2020...

By Leanne Freeman and Michelle Daines, Issued by BMi Research 29 Aug 2019

BizTrends 2020: Make the vision Towards Africa 2020 possible
BizTrends 2020: Make the vision Towards Africa 2020 possible

Your invitation to the first Trend Report of the new decade!..

Issued by Bizcommunity.com 29 Aug 2019

Image credit: Netflix.
The Great Hack: A leadership, not data, crisis

The Great Hack debuted on Netflix recently with the shocking tale of David Carroll's quest to claim his data...

By Lisa Steingold 27 Aug 2019

The double-edged demand of the South African consumer
The double-edged demand of the South African consumer

The consumer landscape is currently fragmented and polarised, characterised by the double-edged demand of the South African consumer. Some are feeling prosperous, while others are amongst the most stretched spenders...

26 Aug 2019

#Loeries2019: Being different is your superpower
#Loeries2019: Being different is your superpower

Tara McKenty, creative director at Google APAC in Sydney and Loeries digital communication jury president for 2019, was the second speaker at the Dstv Seminar of Creativity at Loeries 2019...

By Angie White 23 Aug 2019

Vera Songwe.
Africa's free trade area: the journey begins

With a combined market of over 1.2 billion people and a GDP of $2.5 trillion, AfCFTA could potentially make Africa the largest free trade area in the world. Vera Songwe, the Executive Secretary of the UN Economic Commission for Africa explains what's next...

23 Aug 2019

#Loeries 2019: Brand SA tells untold stories
#Loeries 2019: Brand SA tells untold stories

One of the first Loeries Masterclasses for the day was hosted by Brand SA. Sithembile Ntombela, acting chief marketing officer of Brand SA, opened the floor for speakers stating that the session was about building the South African brand, and how all stakeholders can (and should) be involved...

By Angie White 22 Aug 2019

Melissa Van Zyl, partner and head of strategy at M&C Saatchi Connect with her team and IAB SA chairman, Chris Borain (AME) on the far right.
IAB Insight Series: Benchmarking digital excellence

Melissa Van Zyl, partner and head of strategy at M&C Saatchi Connect, delivered the keynote presentation at the latest Cape Town session of the monthly IAB Insight Series last week...

By Juanita Pienaar 22 Aug 2019

Media powerhouses to take the stage at Step It Up
Media powerhouses to take the stage at Step It Up

UN Women Country Director Anne Githuku-Shongwe will be part of a panel discussion on challenges and opportunities for sensitive gender reporting and storytelling at the Step It Up for Gender Equality Conference on 29 August...

Issued by [dot]Good 21 Aug 2019

Zozibini Tunzi crowned the 61st Miss South Africa. Image credit: Miss SA.
How the country is celebrating 'natural' Miss SA Zozibini Tunzi

Zozibini Tunzi was crowned the 61st Miss South Africa at Time Square's Time Arena in Pretoria as the country celebrated Women's Day...

20 Aug 2019

Step it up: Let's stop perpetuating gender stereotypes in SA media
Step it up: Let's stop perpetuating gender stereotypes in SA media

This Women's Month, UN Women South Africa Multi-Country Office (SAMCO) and the German Development Cooperation (GIZ) calls on the media to be more mindful of the kind of content they create and share...

Issued by [dot]Good 19 Aug 2019

Image credit: Carlos Muza on Unsplash.
The (growing) importance of data-driven location-based marketing

Multi-location companies have come to rely on data analysis to drive sales, determine and manage brand reputation, refine operational efficiencies, respond to customer queries and deliver superior customer experiences...

19 Aug 2019

Viga provides UX research gateway into Africa for global clients
Viga provides UX research gateway into Africa for global clients

Viga Interactive expands its footprint across the continent through partnerships with international companies and brands aimed at providing research and insights into markets such as Nigeria, Kenya, Uganda, and Zimbabwe...

Issued by Viga Interactive 15 Aug 2019

BMi Research introduces improved features to print ads app
BMi Research introduces improved features to print ads app

BMi Research has announced improvements and upgrades to its print promo ad tracker making the app even more user friendly...

Issued by BMi Research 13 Aug 2019

Mauritius. Image source: Gallo/Getty.
PAMRO 2019 speakers announced

With less than a month to go to the Pan African All Media Research Conference, PAMRO has announced speakers for its annual conference and is making a final call for delegates...

12 Aug 2019

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