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WPP, Kantar Millward Brown rank SA's most valuable brands

WPP, Kantar Millward Brown rank SA's most valuable brands

Snaps from 20th Sunday Times Top Brands Survey

Snaps from 20th Sunday Times Top Brands Survey

Business

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(c) andreahast -
Brand Finance releases report for the world's most valuable brands in 2019

Italian supercar manufacturer, Ferrari, has reclaimed the title of the world's strongest brand, having last held it in 2014, according to the latest report by Brand Finance...

9 hours ago

(c) andreahast -
Brand Finance releases report for the world's most valuable brands in 2019

Italian supercar manufacturer, Ferrari, has reclaimed the title of the world's strongest brand, having last held it in 2014, according to the latest report by Brand Finance...

Lamin Momodou Manneh, director, UNDP Regional Service Centre for Africa, Addis Ababa, Ethiopia.
#BizTrends2019: This could be a big year for Africa

This year, 2019, is a very promising year for the African continent: There is a lot of optimism about the return of the Africa rising sentiment...

By Lamin Momodou Manneh 20 hours ago

2019 decisions based on 2015 knowledge are bound to be bad decisions
2019 decisions based on 2015 knowledge are bound to be bad decisions

The 2015 world was pre-Trump, pre-immigration crisis, pre-Brexit and most South Africans were still largely ignorant of the colossal damage to the SA economy and its reputation, being carried out by a corrupt government...

Issued by All Told 17 Jan 2019

Ad Talent Salary Survey 2019 revealed...
Ad Talent Salary Survey 2019 revealed...

Ad Talent has released its 2019 salary survey for the communications industry. This annual survey is not intended to be prescriptive but is a report on what this specific recruiter has experienced over the course of the last year...

16 Jan 2019

Euromonitor's top 10 global consumer trends for 2019
Euromonitor's top 10 global consumer trends for 2019

Euromonitor International has released its annual list of top emerging trends that provide insights into consumers' changing values and explores how their behaviour is disrupting business...

15 Jan 2019

Ended 2018 with a bang!
Ended 2018 with a bang!

It was a great pleasure for Capro head office - Johannesburg, to be graced with a surprise visit by CoreXalance on 13 December 2018, where The Media Financial Manager Awards 2018 were given...

Issued by Capro 15 Jan 2019

Elevated sensorial experiences drive shoppers back to stores
Elevated sensorial experiences drive shoppers back to stores

According to a new global report by in-store media company Mood Media, sensory experiences drive 9 out of 10 shoppers back to stores...

15 Jan 2019

Dali Tembo, managing director of Instant Grass International.
#BizTrends2019: The year we rethink segmentation

If there's one thing we love as marketers, it's squeezing ever-evolving consumers into deceptively neat PowerPoint boxes. Too many customer segmentation reports are based on over-simplified, outdated data - just ask 'Bargaining Busi' and 'Premium Pam'...

By Dali Tembo 15 Jan 2019

#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience
#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience

Shopping - love it or hate it, it's nearly impossible to escape the banality or adventure that competes for consumers' precious time. It takes us away from the things we would rather be doing...

By Ailsa Wingfield 14 Jan 2019

Marketing research - Fact or fiction?
Marketing research - Fact or fiction?

It's an important question since many marketing decisions are made on the results of marketing research. Decisions should be made on findings that are valid and reliable, but this knowledge formulation and dissemination is not working well in marketing...

By mike broom 7 Jan 2019

Blast into January with blogging
Blast into January with blogging

As the year settles into silliness and switch-off mode, including mental agility, why not be ahead of your competitors by planning your content strategy for January and welcome 2019 with a high-impact social media campaign?...

By Iza Grek 28 Dec 2018

#BizTrends2019: The transformative power of transparency
#BizTrends2019: The transformative power of transparency

Transparency. Radical honesty. Authenticity. These words conjure up a new era in marketing, one that requires bravery and self-assurance, and will change the industry for good. Because, for audiences, customers and employees that have seen everything, it is time to reveal it all...

By Paula Hulley 20 Dec 2018

Facebook has grown its momentum and increased its investment in Africa (Infographic)
Facebook has grown its momentum and increased its investment in Africa (Infographic)

2018 saw Facebook grow its momentum and step up its investment in Africa...

19 Dec 2018

YouTube's influencer marketing phenomenon (Infographic)
YouTube's influencer marketing phenomenon (Infographic)

In 2018, the number of channels earning six figures per year on YouTube grew by more than 40% year over year! To try and learn more about this, Shorr Packaging conducted an analysis of more than 1,500 YouTube user channels to learn more about the growing impact of YouTube influencer marketing...

By Matt Zajechowsk 19 Dec 2018

Mike Beukes, ECD at Duke Advertising.
#BizTrends2019: These are tumultuous times. These are tremendous times

In psychology, there's a term known as post-traumatic growth. If you haven't already worked it out, it talks to the idea of rising from the ashes. Or, to use a phrase coined by Nassim Taleb, being 'antifragile'. What didn't kill us, made us stronger...

By Mike Beukes 13 Dec 2018

Will festive retail sales echo disappointment of Black Friday?
Will festive retail sales echo disappointment of Black Friday?

While more South Africans participated in the Black Friday shopping event in 2018 compared to the preceding year, the average spend dropped...

By Lullu Krugel, Christie Viljoen, Maura Feddersen an 13 Dec 2018

InSites Consulting launches research automation tool Fluent
InSites Consulting launches research automation tool Fluent

With research automation on the rise, global consumer insight agency InSites Consulting just announced the release of its own research automation software, Fluent...

Issued by Columinate 13 Dec 2018

87% of journalists in the Middle East, Africa and Asia view the industry negatively
87% of journalists in the Middle East, Africa and Asia view the industry negatively

Journalists from 52 countries reflect on their biggest fears about their industry, their personal feelings regarding the profession and why freedom of the press must be protected...

12 Dec 2018

Mandla Shezi, CEO of Hollard International.
Understanding the diversity of Africa is key to its growth

'Africa is not a country' and understanding Africa in all its diversity is fundamental to business excellence on the continent...

11 Dec 2018

Publishers continue to hone their strategies around native advertising
Publishers continue to hone their strategies around native advertising

In 2017, native advertising brought in 20 percent of overall advertising revenue for news media organisations, according to the findings from the just-published Native Advertising Trends in News Media, the annual study conducted by Wan-Ifra and the Native Advertising Institute...

11 Dec 2018

Agency Scope UK 2018/2019: Early insights, possible trends
Agency Scope UK 2018/2019: Early insights, possible trends

Johanna McDowell, Scopen Partner and Director for UK and South Africa gives a few early insights and trends derived from interviews that are currently being conducted with CMOs of leading brands in the UK by Agency Scope...

10 Dec 2018

Unbox the festive season
Unbox the festive season

Festive goodwill is part and parcel of the holiday season and we're wrapping up our year with a hamper of promotional goodies...

Issued by Bizcommunity.com 7 Dec 2018

Facebook's 2018 Year in Review
Facebook's 2018 Year in Review

Facebook has released its 2018 Year In Review, highlighting the top ways people around the world connected with their communities on Facebook...

By Sheida Neman 7 Dec 2018

Kantar unveils predictions for the 2019 media landscape
Kantar unveils predictions for the 2019 media landscape

Kantar has just released its perspective of the major trends that will shape the media landscape for brand owners, agencies and media platforms in 2019...

Issued by Kantar TNS 5 Dec 2018

Kantar unveils predictions for the 2019 media landscape
Kantar unveils predictions for the 2019 media landscape

Kantar has just released its perspective of the major trends that will shape the media landscape for brand owners, agencies and media platforms in 2019...

Issued by Kantar Millward Brown 5 Dec 2018

Image credit: lightwise via .
Big banks don't cry - but new research shows maybe they should

Though the finance sector has upped the ante on digital innovation, it's still battling to create authentic emotional connections with consumers...

By James Wilson 3 Dec 2018

Image credit: rawpixel via .
Does influencer marketing offer a financial return on investment?

With the conclusion of both SA Fashion Week and Africa Fashion week, Sinesipho Maninjwa asks if influencer marketing really does offer a financial return on investment...

By Sinesipho Maninjwa 3 Dec 2018

What women want?
What women want?

Brands promoting gender-balanced marketing are worth £774bn more, says Kantar's "What Women Want?" research...

Issued by Kantar South Africa 3 Dec 2018

New African magazine's list of 100 Most Influential Africans
New African magazine's list of 100 Most Influential Africans

Gender parity achieved for the first time in list of 100 Most Influential Africans...

30 Nov 2018

How do you calculate the ROI of influencer marketing? (Infographic)
How do you calculate the ROI of influencer marketing? (Infographic)

Did you know that 86% of marketers are still unsure how compensation of influencers is calculated, and 38% can't tell if a particular campaign drives sales or not?

By Brian Mechem 29 Nov 2018

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