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FMCG brands better placed to weather Covid-19 storm - Global Advertising Trends report

According to the latest Global Advertising Trends report which focuses on FMCG and Covid-19, FMCG brands are better placed to weather the storm than other sectors...

1 day ago

Credit: Hanson Lu on .
FMCG brands better placed to weather Covid-19 storm - Global Advertising Trends report

According to the latest Global Advertising Trends report which focuses on FMCG and Covid-19, FMCG brands are better placed to weather the storm than other sectors...

Sign up for the Kantar webinar | Are you ready to navigate growth in a Covid-19 world?
Sign up for the Kantar webinar | Are you ready to navigate growth in a Covid-19 world?

Understanding shifts and preparing your toolkit for growth in uncertain times...

Issued by Kantar 27 Mar 2020

Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns
Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns

Nielsen has found that global consumers are adapting their purchase behaviour to cope with the rapidly evolving situation we find ourselves in during the Covid-19 pandemic...

26 Mar 2020

Agency Scope Insights: Independent creative agencies to watch
Agency Scope Insights: Independent creative agencies to watch

Following the Agency Scope study conducted late in 2019 and with results presented early this year, Scopen has announced its independent creative agencies to watch and follow in South Africa...

By Johanna McDowell 26 Mar 2020

What people really get up to in self-isolation
What people really get up to in self-isolation

We used enhanced visual analytics to take a look at trends from social media, and get a better view of how people are responding to COVID-19...

By Izzy Pugh, Issued by Kantar 25 Mar 2020

Global e-retail transaction values to exceed $4tn by 2024
Global e-retail transaction values to exceed $4tn by 2024

E-retail transaction values will reach $4.8tn by 2024, up from $3.3 trillion in 2020, according to a new report from Juniper Research...

24 Mar 2020

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What is shaping culture? Triggered and triggers

Brett Rogers explores the edges of culture and how things are changing, providing valuable insights for brands wanting to understand who and what is shaping culture...

By Brett Rogers 23 Mar 2020

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Marketing in the Covid-19 age

Those of us in marketing have to be concerned with questions concerning the impact of Covid-19 on our work, our clients and the impact on the industry. Here are some thought starters that focus closer to the marketing world...

By mike broom 19 Mar 2020

Staying home, a rewarding strategy
Staying home, a rewarding strategy

At TLC Marketing our main objective is to ensure that we provide our clients with high-value, experience-led rewards under any circumstance...

Issued by TLC Marketing Worldwide 19 Mar 2020

The Target Group Index (TGI) data set - Empowering students and business leaders of tomorrow alongside the University of Pretoria
The Target Group Index (TGI) data set - Empowering students and business leaders of tomorrow alongside the University of Pretoria

Ask Afrika is rolling out the Target Group Index initiative to more tertiary institutions. In partnership with the University of Pretoria's Department of Marketing Management and Enterprises University of Pretoria, a new course on 'Utilising the Target Group Index for Practical Market(ing) Insights' is available...

Issued by Ask Afrika 16 Mar 2020

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What is shaping culture? When two become many

Brett Rogers explores the edges of culture and how things are changing, providing valuable insights for brands wanting to understand who and what is shaping culture...

By Brett Rogers 16 Mar 2020

TrendER new trends report 2020
TrendER new trends report 2020

TrendER Insights has released the first edition of their trend report for the year 2020. TrendER aims to provide meaningful and relevant communication to consumers through their trend reports, to keep clients updated about the local market...

Issued by TrendER 13 Mar 2020

These are SA's favourite loyalty programmes for 2019/20
These are SA's favourite loyalty programmes for 2019/20

Clicks ClubCard remains the most used loyalty programme in South Africa, followed by Pick n Pay Smart Shopper and Dis-Chem Benefit...

13 Mar 2020

#WhatWomenWant in 2020: Welcome to the new era of progressive marketing
#WhatWomenWant in 2020: Welcome to the new era of progressive marketing

This week, in celebration of International Women's Day, Kantar hosted engaging afternoon presentations at its Cape Town and Johannesburg offices where Jane Bloomfield, chief growth officer from the UK, talked through findings from Kantar's #WhatWomenWant global study...

By Leigh Andrews, Issued by Kantar 12 Mar 2020

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South Africa hits Google with searches for 'face masks' and 'hand sanitizer'

If you're heading to the shops to stock up on supplies this weekend, it could be a busy one. According to data from Google, South Africans will be on the hunt for face masks and hand sanitiser...

By Andy Walker 9 Mar 2020

Close to 3 in 10 men say sexual jokes or stories at work are acceptable
Close to 3 in 10 men say sexual jokes or stories at work are acceptable

Nearly 3 in 10 men (28%) around the world think it's acceptable to tell jokes or stories of a sexual nature at work, according to a new global survey to mark International Women's Day on 8 March 2020...

Issued by Ipsos 6 Mar 2020

A hard day's work: Global attitudes to gender equality in the workplace
A hard day's work: Global attitudes to gender equality in the workplace

A new global study carried out in 27 countries shows men and women remain divided about gender equality in the workplace...

Issued by Ipsos 6 Mar 2020

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Agency Scope Insights: Marketing and communication budget increases by 78%

The Agency Scope South Africa (2019/20) report finds that marketers invested R204,040,000 into marketing and communication in 2019, working mainly with different specialised agencies...

By Johanna McDowell 5 Mar 2020

Consumer sentiments about South Africa's economic outlook
Consumer sentiments about South Africa's economic outlook

In order to understand the sentiments of South African consumers, professionals and business decision-makers about the economic scenario, Borderless Access recently conducted a study...

Issued by Borderless Access 2 Mar 2020

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What is shaping culture? Free from alcohol

Brett Rogers explores the edges of culture and how things are changing, providing valuable insights for brands wanting to understand who and what is shaping culture. Today, I explore why calls of 'Let's get waaaasted!' and 'Time to f'k this weekend up!' are on the wane...

By Brett Rogers 2 Mar 2020

Image source: Gallo/Getty Images.
Global advertising spend set to rise by 7.1% to $660bn in 2020 [report]

The Alphabet and Facebook 'duopoly' is now worth more to advertisers than TV...

27 Feb 2020

Is attention the new media currency?
Is attention the new media currency?

Spark Media and Caxton commissioned international attention technology company Lumen to utilise its eye tracking software in qualitative research to measure attention on its local newspapers and lifestyle magazines...

Issued by Spark Media 24 Feb 2020

How people cope with 'managers from hell' - study
How people cope with 'managers from hell' - study

In the pursuit of understanding how people learn to cope in toxic work environments, Consulting Psychologist Dr Beatrix Brink conducted a study to explore subordinates' direct experiences with destructive leadership behaviour in South African organisations and how they deal with such conduct...

By Alec Basson 24 Feb 2020

M&C Saatchi Abel supports SA survey on diversity in the industry
M&C Saatchi Abel supports SA survey on diversity in the industry

M&C Saatchi Abel has pledged its support for the SheSays Survey on Gender Representation, the first-ever look at gender diversity in the South African advertising and marketing sector...

Issued by M&C Saatchi Abel 24 Feb 2020

#FairnessFirst: How to end office ageism with a perennial mindset
#FairnessFirst: How to end office ageism with a perennial mindset

You need to upskill yourself to stay relevant in the age of experience. Here's why a 'Perennial mindset' is said to be the office sweet spot against age discrimination, which affects those at the start and end of their careers alike...

By Leigh Andrews 24 Feb 2020

Youth survey resets global narrative on Africa
Youth survey resets global narrative on Africa

The African Youth Survey 2020 reveals a rising Afro-optimism among the continent's youth, driven by a strong sense of individual responsibility, a post-colonial mindset, entrepreneurialism and confidence in a shared African identity...

21 Feb 2020

The MSME South Africa Landscape Study
The MSME South Africa Landscape Study

The IFC, a member of the World Bank Group, in collaboration with Kantar, interviewed around 2,600 small businesses across the country, to better understand South Arica's small business sector...

Issued by Kantar 21 Feb 2020

Welcoming the iGeneration into the workplace
Welcoming the iGeneration into the workplace

As the oldest of millennials (those born between 1981 and 1996) are well into adulthood, a new generation of workers is now entering and shaping today's workforce. Born between 1995 and 2009, iGen (or Gen Z) is the first global generation of digital natives...

By Lyndy van den Barselaar 19 Feb 2020

Image source: Gallo/Getty Images.
What is shaping culture? Pet parents

Brett Rogers explores the edges of culture and how things are changing, providing valuable insights for brands wanting to understand who and what is shaping culture. Today, he explores the phenomenon of "pet parents": people who have transformed their relationships with their pets to that of 'kids'...

By Brett Rogers 17 Feb 2020

Valentine's spend: South Africans splash out on romantic experiences
Valentine's spend: South Africans splash out on romantic experiences

South Africa's 'love economy' continues to grow, with Valentine's Day spend up 11%...

14 Feb 2020

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