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Advertising Regulatory Board is open for complaints!

The Advertising Regulatory Board (ARB) has officially launched and takes over the work of administering the Code of Advertising practice on behalf of the advertising and marketing industry, regulating the content of advertising.
© zamollxis via 123RF.com.

The launch of this new body follows the forced placement of the Advertising Standards Authority into liquidation proceedings at the end of September.

Get ready for the new Advertising Regulatory Board...

NEWSWATCH: Some fear the demise of SA's Advertising Standards Authority will lead to a drop in advertising quality, but self-regulation will remain a core focus for the new Advertising Regulatory Board, set to start swinging stronger than before...

By Leigh Andrews 8 Oct 2018

The continued self-regulation of advertising is critical

“The marketing and advertising industries were not prepared to sit back and allow advertising content to become unregulated. We saw the need to immediately step in and protect both the good standing of the industry and the rights of the consumer,” says Greg Garden, CEO of the Marketing Association of South Africa.

The ACA (Association for Communication and Advertising), IAB and Masa all immediately stepped in as founding members of the new company, which has summed up its mission with the tagline, “Consumer protection through responsible advertising.”

“For us, the continued self-regulation of advertising is critical,” says Paula Hulley, CEO of the IAB, who represent digital advertisers. “We are particularly excited that the establishment of the ARB will allow us to continue our exciting project to better regulate advertising in social media.”

Mathe Okaba named new CEO of the ACA

Mathe Okaba has been appointed to the position of CEO of the Association for Communication and Advertising (ACA), the official industry body for the advertising profession in South Africa...

10 Sep 2018

Mathe Okaba, the CEO of the ACA, says, “The agencies that are the members of the ACA are all strongly in favour of self-regulation, and we are delighted to see the quick establishment of a new entity. We will be calling on all our members, as well as marketers, to fund the ARB willingly, so that this can be a success story.”

A quality, speedy service with a minimal cost to the industry

Gail Schimmel, who was appointed the CEO of the ASA after it went into business rescue, is heading up the new entity. “The ASA had fifty years of learning behind it, and it is important that the ARB keeps those lessons in mind. But at the same time, this is a new entity, with a new way of approaching things, and we are very excited about the opportunities that this creates.”

[2014 trends] Advertising regulation trends in 2014

Faced with the latest evidence of the ever growing censorship practices carried out by the SABC combined with the fact that we are going into an election year, I predict a combination of trends that will work together to result in an interesting space.

By Gail Schimmel 23 Jan 2014

The ARB has started with a streamlined staff and a start-up scaled budget. “We hope to grow,” says Schimmel, “But at the start, the focus is on delivering a quality, speedy service with a minimal cost to the industry.”

So, is the ARB open for complaints? “Absolutely,” says Schimmel. “You can visit the website or email the ARB on . We can’t wait to get started.”
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