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Get ready for the new Advertising Regulatory Board...

Some fear the demise of SA's Advertising Standards Authority will lead to a drop in advertising quality, but self-regulation will remain a core focus for the new Advertising Regulatory Board, set to start swinging stronger than before.

By Leigh Andrews

8 Oct 2018

Image ©Tawhy via 123RF

The Advertising Standards Authority (ASA) is officially under liquidation as of last week.

Eripio issues Notice of Liquidation to ASA

2 Oct 2018

But members of the ASA are determined this will not mean the end of self-regulation of advertising content.

For example, MyBroadband reports advertising law specialist and CEO Gail Schimmel says the body will return and continue operations soon, albeit under a new guise, as the Advertising Regulatory Board.

New era of self-regulation

In a release sent out last week, Schimmel said consumer protection will be first and foremost, and to expect a “phoenix rise from these ashes”, with exciting developments to come in the next few weeks.

Yes.
But watch this space. . .the new self regulatory entity is well on its way to launching!
— Gail Schimmel (@GailSchimmel) October 5, 2018

Industry analyst Chris Moerdyk adds on The Media Online that he is:

I am very pleased indeed to hear that the advertising industry intends giving birth to a new era of self-regulation. I applaud this because in this day and age it is necessary to keep the advertising chancers and opportunists in check.

The ARB will be backed by founding members the IAB, Masa, and the ACA and will hopefully be in full swing by the end of the month, with any new complaints to be dealt with then.

Watch this space…

Advertising code of conduct for social media being drafted

20 Aug 2018

ASA will come back as the Advertising Regulatory Board: MyBroadband
Viva! The Advertising Standards Authority is dead. Viva!: The Media Online

Leigh Andrews

About Leigh Andrews

Leigh Andrews AKA the #MilkshakeQueen, is former Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of inclusion, belonging, and of course, gourmet food and drinks! Now follow her travel adventures on YouTube @MidlifeMeander.