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Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Boundless appoints Fran Luckin as global co-chief creative officer

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#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore

MANZI Water

#Effies2025 | Halo and Pineapple: 100% sustained results

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

TikTok shifts destination marketing towards creator-led travel discovery

TikTok shifts destination marketing towards creator-led travel discoveryRobin Fredericks

Growth is no longer won in channels

Growth is no longer won in channelsDentsu

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

South African student selected as inaugural 2026 Effie Lions Foundation Voices of the Future fellow

South African student selected as inaugural 2026 Effie Lions Foundation Voices of the Future fellowAssociation for Communication and Advertising

Hansa Pilsener’s witty radio campaign raises a beer to the over-30s

Hansa Pilsener’s witty radio campaign raises a beer to the over-30sJoe Public

The launch commercial for the all-new Kia Tasman bakkie creates an entire world out of one problem (image supplied)

#BehindtheCampaign | Kia Tasman bakkie TVC takes up the bakkie challenge

Source:

6 internal comms moves that turn culture into real resultsSamantha Page

An immersive Table Mountain experience by Chaos Theory and the Millat Group has won a global event award (Image supplied)

African-led events worldclass as Table Mountain immersive experience wins global award

Dove and Fifa are teaming up to champion the next generation of female sports commentators through the Girl Talk movement (Image generated by AI)

Girl Talk: Finding the next female voice in sports

Ask Africa appoints Jezile Dhlamini as its chief client partner officer

Ask Africa appoints Jezile Dhlamini as its chief client partner officerASK AFRICA

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

The Racket Club's music studio. Source: Supplied.

The Racket Club launches music strategy agency

Castle Lager’s Here’s To The Fans That Stood The Test Of Time campaign leading into the Fifa World Cup 2026 is a recreation of defining moments from South African football history (Image supplied)

Castle Lager’s Here’s To The Fans That Stood The Test Of Time recreates SA football moments

Transformation pays off as Brave Group recognised as a top employer

Transformation pays off as Brave Group recognised as a top employerBrave Group

The future of OTC marketing lies in the recommendation momentMichael Gullan

The education group said it plans to make it have an international appeal. Sourc: Supplied.

Rosebank College gets a new name for international rebrand

Algorithm Performance Marketing launches Lighthouse Geo: Africa's first AI visibility platform

Algorithm Performance Marketing launches Lighthouse Geo: Africa's first AI visibility platformAlgorithm Agency

TikTok shifts destination marketing towards creator-led travel discovery

TikTok shifts destination marketing towards creator-led travel discovery

By Robin Fredericks 8 hours

Growth is no longer won in channels

Growth is no longer won in channels

9 hours

More news

The BRC addresses market commentary about the timing of the Radio Audience Measurement Survey (Rams) data release (Image source: © ThisisEngineering )

Radio in good shape as BRC reassures industry that Rams is on track

15 Apr 2026

2026 New Generation Awards open for early-bird entries

2026 New Generation Awards open for early-bird entries

15 Apr 2026

The Green Zone generates over R950,000 in revenue through Google Ads with Cape Marketing Agency

The Green Zone generates over R950,000 in revenue through Google Ads with Cape Marketing Agency

Cape Marketing Agency 15 Apr 2026

Image credit: on Pexels

The 63% parity threshold: Why SA beauty brands are falling into the “vibe” trap

Nomthandazo Masilela 15 Apr 2026

The short-term trap. Why your performance marketing is leaking loyalty

The short-term trap. Why your performance marketing is leaking loyalty

Mathabatha Sexwale, Brave Group 15 Apr 2026

Call for participation: 2026 social media landscape survey opens to South African marketers

Call for participation: 2026 social media landscape survey opens to South African marketers

Ornico 15 Apr 2026

(Source: @Meet Frank Publicis has announced its Q1 2026 results

Publicis outperforms industry, confirms growth guidance for 2026

14 Apr 2026

Bob's "shopaygo" nationwide awareness campaign is designed to reshape how consumers see and understand the platform (Image supplied)

Shopaygo: Bob's connected e-commerce ecosystem awareness campaign

14 Apr 2026

Philip Cohen of Fofum Brands gives insight into how are doubling down on loyalty while consumers are switching more than ever. (Image: )

Loyalty marketing is solving the wrong problem

Philip Cohen 14 Apr 2026

How brands can update their marketing system for the AI era

How brands can update their marketing system for the AI era

Caitlyn Greve 14 Apr 2026

Boundless becomes 51% Black-owned, 30% Black female-owned, and marginally more responsible

Boundless becomes 51% Black-owned, 30% Black female-owned, and marginally more responsible

Boundless 14 Apr 2026

Source:

The Pitcher Awards 2026 unveils dynamic jury

14 Apr 2026

IRL is better: Marc-Antoine Barrois' anti-social campaign redefines luxury retail

IRL is better: Marc-Antoine Barrois' anti-social campaign redefines luxury retail

13 Apr 2026

The summit was launched in 2025. Source: Supplied.

Inside Pat on Brands' Business to Brand Summit

Karabo Ledwaba 13 Apr 2026

Vaseline has created a new authentication tool and enlisted the help of a Nigerian Prince to launch a fight back against fake versions of Vaseline Body Oils in Nigeria. Source: Unilever.

#BehindtheCampaign: Nigerian prince busts fake body oils for Vaseline

10 Apr 2026

Old Mutual-MFC Khokha Umoya campaign reminds families that peace of mind is always within reach

Old Mutual-MFC Khokha Umoya campaign reminds families that peace of mind is always within reach

Old Mutual Mass and Foundation Cluster 10 Apr 2026

Effie South Africa and Ipsos present the 2025 Trends Report

Effie South Africa and Ipsos present the 2025 Trends Report

Association for Communication and Advertising 10 Apr 2026

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Association for Communication and Advertising 9 Apr 2026

Levergy appoints Gaofetoge as head of PR

Levergy appoints Gaofetoge as head of PR

Levergy 9 Apr 2026

Global sports analytics leader Futures expands into Africa with CSA partnership

Global sports analytics leader Futures expands into Africa with CSA partnership

Octagon 9 Apr 2026

Why brands win when entertainment stops playing small

Why brands win when entertainment stops playing small

Dentsu 9 Apr 2026

Source:

Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it

Anne Hardy and Giancarlo Fedeli 9 Apr 2026

White Star launches new TVC: The heartbeat of South African kitchens

White Star launches new TVC: The heartbeat of South African kitchens

OnPoint PR 8 Apr 2026

Consumers are loyal to benefits, not brands

Consumers are loyal to benefits, not brands

Caxton Media 8 Apr 2026

KitKat launched a tracker for consumers to find the stolen chocolates. Source: KitKat.

When supply chains fail, brands speak: The KitKat theft case study

Ernst van Biljon and Helen McIntee-Carlisle 8 Apr 2026

160over90 was tasked with helping Visa and Marriott Bonvoy celebrate another successful year of both brands’ NFL partnerships. Source: 160over90

Publicis Groupe makes a bold play in sports marketing

8 Apr 2026

#Orchids&Onions: Metropolitan brings the drama, Subaru bores

#Orchids&Onions: Metropolitan brings the drama, Subaru bores

Brendan Seery 7 Apr 2026

Why relevance, not reach, is the real driver of email performance

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman, Everlytic 7 Apr 2026

OpenAI’s CMO resigns for health reasons

OpenAI’s CMO resigns for health reasons

Karabo Ledwaba 7 Apr 2026

Netflix produced a documentary on the dating site. Source: Tudum.

Ashley Madison sheds “affair site” label in major rebrand

Karabo Ledwaba 7 Apr 2026

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