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If you keep doing that you will go blind

"TV is dead. Have you seen that new John Lewis ad. Pretty cool..."

By Damon Stapleton 1 day ago

Mike Joubert of the Billybo Group, in action on the eCommerce Africa 2019 stage.
#eco19: Unpack why your brand story matters before you start telling it

In a talk titled 'Why your story matters', in the 'driving demand' track of the fifth eCommerce Africa conference, attendees heard from Mike Joubert, founder of the Billybo Group. Dubbed a godfather in SA brands and marketing, he walked us through the virtue of storytelling and why it matters, while shedding light through examples from some of the greatest commercial stories ever told...

By Leigh Andrews 1 day ago

#SeamlessSA: Stay woke and grow your business
#SeamlessSA: Stay woke and grow your business

You don't have to shy away from using your social awareness or 'wokeness' to grow your business. In fact, it might do better if you do...

By Maroefah Smith 1 day ago

Amfi Craft appoints Boomtown for debut marketing push
Amfi Craft appoints Boomtown for debut marketing push

Amfi Craft has appointed Boomtown as lead agency for its global glass fibre and reinforced plastic and polyurethane business, starting with a brief to develop its brand and corporate identity...

Issued by Boomtown 1 day ago

Innovation is a group activity
Innovation is a group activity

Playing your good-idea cards close to your chest isn't a smart move, says Graham Deneys, group strategy director at Carat...

Issued by Dentsu Aegis Network 1 day ago

TBWA\ appoints Wimpie le Roux as managing director for its coastal region
TBWA\ appoints Wimpie le Roux as managing director for its coastal region

Award-winning marketing collective TBWA\South Africa has appointed Wimpie le Roux to lead its coastal operations, overseeing offices in Durban, Cape Town and Port Elizabeth...

Issued by TBWA 1 day ago

The need to construct an online strategy for the future
The need to construct an online strategy for the future

In the FMCG market, South Africa has added 100,000 new traditional trade and modern trade stores to its retail universe over the last 20 years...

By Arihant Jain 1 day ago

JustPalm.com excels in the MMA top Digital/Specialist Agency Rankings
JustPalm.com excels in the MMA top Digital/Specialist Agency Rankings

JustPalm.com, one of Africa's fastest growing mobile marketing agencies, has been ranked among the top five EMEA Digital/Specialist Agencies...

Issued by JustPalm.com 2 days ago

#StartupStory: Getting to the core of Algorithm Agency
#StartupStory: Getting to the core of Algorithm Agency

In today's world, almost everything we interact with online has an algorithm at its core. Algorithm Agency takes its name from the core principle that drives all search marketing...

By Evan-Lee Courie 2 days ago

As seen in the Kantar AdReaction Getting Gender Right webinar.
#FairnessFirst: Get gender right in advertising by sidestepping stereotypes

The Kantar insight division's Duncan Southgate, global brand director of media and Jane Ostler, global head of media, recently presented a global webinar session in headline findings from their latest AdReaction study on the challenges of gender-progressive marketing and getting gender right in advertising. Here's what you missed...

By Leigh Andrews 3 days ago

Why every brand should focus on organic social media marketing
Why every brand should focus on organic social media marketing

Brian Mechem lists reasons why B2B brands should implement organic social media marketing...

By Brian Mechem 15 Mar 2019

#Newsmaker: Keval Ramraj takes on the world of whisky
#Newsmaker: Keval Ramraj takes on the world of whisky

Keval Ramraj was recently appointed as brand manager for single malts at Pernod Ricard SA. His career in marketing started with an internship at the Durban office where he worked his way up the ranks, and he's determined to take The Glenlivet brand to the country's number one spot...

By Jessica Tennant 15 Mar 2019

Mazzio with Academy Penguin Hall on 10 December 2018, where they discussed A Hero For Daisy and the urgency to break rules that hold women back. Image via
#YPOEdge: Mary Mazzio on making films that move the needle on social issues

I spoke to Mary Mazzio, former Olympic rower and lawyer, now independent documentary filmmaker and CEO of 50 Eggs Films, about the power of a socially savvy millennial audience and her dedication to making films with social impact...

By Leigh Andrews 15 Mar 2019

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing
#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Instead of asking how marketing is going to change in 10 years' time, David Duarte, CEO of Treeshake, believes it's a far more valuable question to ask how marketing is going to stay the same. In his words, 'What are the timeless truths of the marketing industry?'

By Jessica Tennant 15 Mar 2019

Image Supplied.
Knysna Oyster Festival 2019 celebrates 34th anniversary with new look

The 2019 Knysna Oyster Festival has introduced a new logo, which celebrates the key protagonist of the festival - the oyster...

15 Mar 2019

YPO member James Barty - also ACA chairperson and CEO of King James Group.
#YPOEdge: James Barty on brand humanity and doing good business, beyond ticking the 'CSI box'

Leigh Andrews speaks to King James founder and YPO member James Barty about what he gains from his involvement in YPO and how all businesses can make a better impact...

By Leigh Andrews 14 Mar 2019

Kangulu in action at the Heavy Chef event. Image via .
Business not on Instagram? Here's what you're missing...

What's the most popular hashtag on Instagram? If you attended the Cape Town version of Heavy Chef's Instagram for Business Masterclass with Musaba Kangulu, at Workshop 17 on Wednesday, 13 March, you'll know the likes of #Likeforlike, #metoo and #nofilter proved strong contenders, but the actual answer is #love. Here's a quick taste of further insights Kangulu shared with attendees...

By Leigh Andrews 13 Mar 2019

#Newsmaker: "I will always be a print girl" - Brand Cartel's Cilla Thompson
#Newsmaker: "I will always be a print girl" - Brand Cartel's Cilla Thompson

Brand Cartel's newly appointed Cilla Thompson tells us what it's like to be the oldest in the team and that all the office is missing is literally a pool and a flamingo. Oh and that she's rubbed shoulders with David Beckham and Antonio Banderas on shoot...

By Jessica Tennant 13 Mar 2019

Why top companies advertise on BusinessTech
Why top companies advertise on BusinessTech

BusinessTech offers South African companies exceptional reach and value-for-money to market their business and technology products...

Issued by BusinessTech 13 Mar 2019

Everlytic talks email marketing ahead of the IMC Conference
Everlytic talks email marketing ahead of the IMC Conference

On 25 February, Everlytic's marketing manager, Karyn Strybos, was interviewed by The Touch Down podcast about Everlytic's partnership with the 2019 IMC Conference...

Issued by Everlytic 12 Mar 2019

2019 Nedbank IMC Conference ahead of the game with live streaming on Facebook
2019 Nedbank IMC Conference ahead of the game with live streaming on Facebook

The 2019 Nedbank IMC Conference kicks off on 14 March 2019, and is set to be the biggest IMC conference to date with over 600 delegates attending...

Issued by IMC Conference 12 Mar 2019

Cal Fussman at the CTICC ahead of his YPO talk. Image via his .
#YPOEdge: Cal Fussman on the compelling social impact of storytelling on the long game

Last week, YPO hosted the world's largest gathering of CEOs right here in Cape Town, on 6 and 7 March 2019, for its Global Leadership Conference and YPO Edge, with the theme, 'Life of Re'. I spoke to master storyteller Cal Fussman about lessons he's learned from interviewing the likes of Simon Sinek...

By Leigh Andrews 11 Mar 2019

Barbie at 60: instrument of female oppression or positive influence?
Barbie at 60: instrument of female oppression or positive influence?

Barbie Millicent Roberts, from Wisconsin US, is celebrating her 60th birthday. She is a toy. A doll. Yet she has grown into a phenomenon. An iconic figure, recognised by millions of children and adults worldwide...

By Gemma Witcomb 11 Mar 2019

Making your business recession-proof
Making your business recession-proof

It is a truism that the first budgets that are cut in a recession are marketing budgets, however, this may not be the wisest route for businesses to take...

Issued by ATKASA 11 Mar 2019

Sports sponsorship: The new playbook
Sports sponsorship: The new playbook

When executed correctly, sports sponsorship is still one of the most powerful options to connect with an already highly engaged, highly emotional audience...

By Gareth Marshall 11 Mar 2019

Are employees the untapped marketing channel?
Are employees the untapped marketing channel?

Most executives would agree that the single biggest asset of their organisation is their people, their employees and management. Employee advocacy is at its core, the promotion of an organisation through its staff...

By Pieter Groenewald 11 Mar 2019

Image source: Getty/Gallo
The cause and effect of behaviour economics

Psychologically, we are programmed to respond well to being rewarded for good behaviour...

11 Mar 2019

UN Women's 2019 International Women's Day image, as created by .
#FairnessFirst: #BalanceforBetter beyond Women's Day 2019 as the global gender pay gap widens

International Women's Day was celebrated on Friday, 8 March with the 2019 campaign theme of #BalanceforBetter. With reports that the global gender pay gap is actually widening despite increased awareness of the issue, we need to go beyond giving working women flowers and cupcakes in recognition of their contributions on the day...

By Leigh Andrews 11 Mar 2019

Marketing Achievement Awards usher in the future of marketing
Marketing Achievement Awards usher in the future of marketing

Director of the Marketing Achievement Awards, Anne Kirkpatrick tells us how the idea came about through a conversation she had with Nando's CEO Geoff Whyte and how this programme fits neatly between other industry-specific programmes...

By Jessica Tennant 11 Mar 2019

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