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Data science presents enormous opportunities in Africa
Data science presents enormous opportunities in Africa

Data science needs to embrace African context and work for greater good...

2 days ago

Hey C-suite: Use data-based marketing, just don't be creepy
Hey C-suite: Use data-based marketing, just don't be creepy

Today's business landscape is challenging and complex. So with the promise that 'data' is the answer, and swayed by the promise of ROI that data can bring, CFOs are increasingly signing off on moving marketing budgets over to consultancies like Deloitte and Accenture...

By Jay Thomson 14 Dec 2018

Perfect pitch: Getting the brief right first
Perfect pitch: Getting the brief right first

If your pitch brief does not adequately explain the "job to be done", it's time and money wasted. To get a functional brief in writing, you need to create a document that communicates enough for an agency to put their heart into getting the job...

By Johanna McDowell 14 Dec 2018

#BehindtheSelfie with... Gareth Marshall
#BehindtheSelfie with... Gareth Marshall

This week, we go behind the selfie with Gareth Marshall, senior brand manager for Shield at Unilever SA, Durban...

By Leigh Andrews 12 Dec 2018

Mandla Shezi, CEO of Hollard International.
Understanding the diversity of Africa is key to its growth

'Africa is not a country' and understanding Africa in all its diversity is fundamental to business excellence on the continent...

11 Dec 2018

Vlogstars! How to start winning at YouTube
Vlogstars! How to start winning at YouTube

"It's such a weird job title, to introduce yourself as a 'YouTuber', but only a small part of it is making the videos. It's a hugely complex role, which only content creators really understand..."

By Leigh Andrews 11 Dec 2018

Sugar Ray who? Did what?
Sugar Ray who? Did what?

No. They have nothing to do with the sweaty pastime involving gloves and mouth guards...

Issued by Sugar Ray Leonard and Partners 10 Dec 2018

Agency Scope UK 2018/2019: Early insights, possible trends
Agency Scope UK 2018/2019: Early insights, possible trends

Johanna McDowell, Scopen Partner and Director for UK and South Africa gives a few early insights and trends derived from interviews that are currently being conducted with CMOs of leading brands in the UK by Agency Scope...

10 Dec 2018

Customer experience: The marriage of marketing and technology
Customer experience: The marriage of marketing and technology

Paula Sartini, founder and CEO of BrandQuantum, delves into the new role of marketing and IT in the era of Customer Experience...

By Paula Sartini 10 Dec 2018

Vega students clean up at SA's biggest creative award ceremonies of 2018
Vega students clean up at SA's biggest creative award ceremonies of 2018

It's been another proud year for Vega, as the school, its navigators, and students from various fields of study were recognised and awarded at the Loeries, Pendoring, Goldpack, PG Bison 1.618, #YouthTube2018 and PromaxBDA Future Awards...

Issued by Vega School 7 Dec 2018

Unbox the festive season
Unbox the festive season

Festive goodwill is part and parcel of the holiday season and we're wrapping up our year with a hamper of promotional goodies...

Issued by Bizcommunity.com 7 Dec 2018

Unilever CMO Keith Weed © .
Unilever CMO Keith Weed to retire in 2019

NEWSWATCH: Unilever CMO Keith Weed will retire from the role next year, after 35 years at the company...

6 Dec 2018

#FutureFit Yourself: "Voetsek," do you think I'm stupid?
#FutureFit Yourself: "Voetsek," do you think I'm stupid?

Consumers crave brands that are authentic. They are not stupid, and they know when you are deceiving them...

By Carmen Murray 6 Dec 2018

Everlytic's 2018 holiday marketing tips
Everlytic's 2018 holiday marketing tips

The holiday season is upon us and that means people are spending more money than usual. Are they spending it at your business?..

Issued by Everlytic 6 Dec 2018

#ATFexpo2018: How to localise global trends for the SA consumer - Part 2
#ATFexpo2018: How to localise global trends for the SA consumer - Part 2

Nicola Cooper delivered a trend talk on the localisation of global trends at the recent ATF Trade Expo in Cape Town...

By Maroefah Smith 5 Dec 2018

Photo by Pixabay on .
So, how's the pitch going?

My first big pitch. I had a pitch jacket that made me look like a featured extra from Miami Vice. I was sh!tting myself and had a fixed smile on my face in the futile attempt to appear professional...

By Damon Stapleton 5 Dec 2018

Warren captions this: “The work never stops at the Brand Cartel.”
#BehindtheSelfie with... Dillon Warren

This week, we go behind the selfie with Dillon Warren, founder and financial director at above-the-line and below-the-line creative agency, The Brand Cartel...

By Leigh Andrews 5 Dec 2018

Advice for a 24-hour pocket mobile plan
Advice for a 24-hour pocket mobile plan

Imagine you had only 24 hours to put together a passable mobile marketing plan. What mobile tactics would you prioritise over a day because they are such non-negotiables?...

By Mike Laws 5 Dec 2018

#ATFexpo2018: How to localise global trends for the SA consumer - Part 1
#ATFexpo2018: How to localise global trends for the SA consumer - Part 1

The moment you provide the South African consumer with what they need, they will start purchasing whatever you are selling. This was the main message from trend analyst Nicola Cooper...

By Maroefah Smith 4 Dec 2018

Why a digital marketing certification will make a CV stand out
Why a digital marketing certification will make a CV stand out

We are living in a digital age. The Internet of Things (IoT) has revolutionised consumer products. With this new generation of digital products, it's necessary to change the way we market these items...

Issued by Digital School of Marketing 4 Dec 2018

Search is on for Africa's best innovators and makers
Search is on for Africa's best innovators and makers

Facebook heads to TechCrunch Startup Battlefield 2018 in Lagos to celebrate African innovation...

3 Dec 2018

Pepe Marais, Jay Badza and Dion Chang. Image supplied.
Marketing the Future zooms in on digital disruption

The hot topic of digital disruption, and consequentially the accelerated pace at which our working lives are shifting, was tackled from three seemingly disparate directions at Marketing the Future, a recent event held by the IMM Graduate School...

3 Dec 2018

Pacinamix CEO bags two awards at the Pan-African Awards
Pacinamix CEO bags two awards at the Pan-African Awards

At a gala dinner celebrating continental greatness, Pacinamix CEO Manzini Zungu was nominated for and walked away with both the Continental and Regional recognition awards under the Business and Professional Services category at the Pan-African Awards...

Issued by Pacinamix 3 Dec 2018

Lionel Reina, chief executive officer, APO Group.
New APO CEO to take group global

APO Group appoints former Orange Africa and Middle East senior executive as CEO...

3 Dec 2018

Image credit: rawpixel via .
Does influencer marketing offer a financial return on investment?

With the conclusion of both SA Fashion Week and Africa Fashion week, Sinesipho Maninjwa asks if influencer marketing really does offer a financial return on investment...

By Sinesipho Maninjwa 3 Dec 2018

What women want?
What women want?

Brands promoting gender-balanced marketing are worth £774bn more, says Kantar's "What Women Want?" research...

Issued by Kantar South Africa 3 Dec 2018

#FairnessFirst: Pledging for workplace transformation and productivity
#FairnessFirst: Pledging for workplace transformation and productivity

We spend the bulk of our waking hours in the office, so why not do what we can to make that time more productive? Here's how SA companies are working for better work-life balance and pledging to transform for the better...

By Leigh Andrews 3 Dec 2018

RIP Walter Pike.
RIP Walter Pike

UPDATE: Walter Pike's family have announced the details for his memorial service...

3 Dec 2018

New African magazine's list of 100 Most Influential Africans
New African magazine's list of 100 Most Influential Africans

Gender parity achieved for the first time in list of 100 Most Influential Africans...

30 Nov 2018

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