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Acknowledging women’s strength

Danette Breitenbach

From billboards to big brands: How Lesedi Mnisi is redefining OOH advertising at Kena Outdoor

From dust to dignity: How one woman is rebuilding South Africa, one life at a time

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RAPT BizTrendsTV: Musa Kalenga - How agentic AI is revolutioning business

RAPT BizTrendsTV: Li Ndube on Afro-optimism - African growth vs Western degrowth

#BizTrends 2025: Google's Alex Okosi – Africa, an opportunity more than a challenge

EXCLUSIVE: "You know, there is a billboard that says Never heard of Pineapple? Honestly same.”

#WomensMonth | VML's Sihle Delport-Wetselaar: Acknowledging women’s strength

#WomensMonth | VML's Sihle Delport-Wetselaar: Acknowledging women’s strengthDanette Breitenbach

Warc has revealed insights from the winners of the Cannes Creative Effectiveness Lions 2025 (Image supplied)

Warc: 3 themes from Cannes Lions for commercial success

Prominent Roofing achieves 2,622% return on Google Ads investment with Cape Marketing Agency

Prominent Roofing achieves 2,622% return on Google Ads investment with Cape Marketing AgencyCape Marketing Agency

Source: © Digitas Digitas Liquorice’s rebrand to simply Digitas is not a merely cosmetic transformation; instead, it signals a streamlined promise: one name, one network, one purpose in a digital landscape that is in constant flux

Digitas rebrand: More than a cosmetic transformationNomika Singh-Govender

IAB SA's Front Row delegates for 2025 announced

IAB SA's Front Row delegates for 2025 announced

How Aware.org, Skeem Saam and Wonder rewrote the underage drinking script

How Aware.org, Skeem Saam and Wonder rewrote the underage drinking scriptKarabo Ledwaba

Sydney Sweeney stars in the controversial American Eagle ad.

Why Sydney Sweeney’s American Eagle campaign is part of a wider cultural backlashMeaghan Furlano

One of the Open Chair Lionesses, Carla Ehlers, a digital designer at Ogilvy Social.Lab, says the Cannes experience showed her the value of being bold (Image supplied)

#WomensMonth | Open Chair Lioness Carla Ehlers: Be boldDanette Breitenbach

2025 Effie Awards South Africa finalists announced

2025 Effie Awards South Africa finalists announcedAssociation for Communication and Advertising

Only the brave make impact: Africa’s wake-up call from Cannes

Only the brave make impact: Africa’s wake-up call from CannesJoseph Temitope, Dentsu

Machine, a creative agency within Publicis Groupe Africa, has appointed Lesego Kotane as its new national managing director (Image supplied)

Machine appoints Lesego Kotane as managing director

The cost of data

The cost of dataAdvertising Media Forum

Kionna Moodley is the shopper marketing lead for PepsiCo. Source: Supplied.

#WomensMonth: Kionna Moodley's shopper marketing vision for PepsiCo in AfricaKarabo Ledwaba

Warc has revealed insights from the winners of the Cannes Creative Effectiveness Lions 2025 (Image supplied)

Warc: 3 themes from Cannes Lions for commercial success

4 hours

Prominent Roofing achieves 2,622% return on Google Ads investment with Cape Marketing Agency

Prominent Roofing achieves 2,622% return on Google Ads investment with Cape Marketing Agency

5 hours

More news

Source:

Apple’s crush advert annoys people across the generations – that’s why it misfired

Kim Watts 13 May 2024

(L to r:) eQvest CEO, Nathaniel Bricknell, MACC Chairperson Angelo Tandy, Mathe Okaba, MACC Charter deputy-chairperson, and Rudy Kruger, CEO of the accelerator project at the launch of the MACC Fund

First of its kind MACC Fund to raise R10.2bn to transform creative industry

Danette Breitenbach 13 May 2024

Image supplied. Incubeta's Martine Kevelham shares insight about why retail media is important and how it has helped other regions where Amazon has recently launched

The importance of a retail media strategy for e-commerce

Martine Kevelham 10 May 2024

Dumisani Moyo is the marketing director at SAP. Source: Supplied.

#AfricaMonth: Dumisani Moyo, marketing director at SAP, envisions innovation in Africa

Karabo Ledwaba 10 May 2024

Source: © 123rf The Alcohol Industry Communications Code of Conduct has been revised and enhanced to align with the evolving needs of the industry

DF-SA launches revised Alcohol Industry Communications Code of Conduct

9 May 2024

Johanna McDowell

SA represented at 2024 AdForum Summit in New York City

8 May 2024

Source:

Nurturing genuine collaboration in the creative industry

Mongezi Mtati 8 May 2024

The rise of retail media in marketing strategies

The rise of retail media in marketing strategies

Ruchelle Mouton, Tractor Outdoor 8 May 2024

Source:

#SAelections2024: How much ads are costing political parties on Meta and Google

Karabo Ledwaba 8 May 2024

Source:

Lifestyle brands collaborate with Netflix and Bridgerton ahead of Season 3 launch

7 May 2024

Was media planning really less precise before AI?

Was media planning really less precise before AI?

Merissa Himraj, Advertising Media Forum 6 May 2024

Joy Richu is on the Cannes Lions See It Be It cohort. Source: Supplied.

#AfricaMonth: Kenyan illustrator, Joy Richu shines spotlight on African creativity

Karabo Ledwaba 6 May 2024

EssenceMediacom impresses with 2023/2024 Scopen results

EssenceMediacom impresses with 2023/2024 Scopen results

EssenceMediacom 6 May 2024

Sbu Sitole is the founder of The Odd Number. Source; LinkedIN.

#Cannes2024: 11 SA creatives on Cannes Lions' Shortlist Jury

Karabo Ledwaba 3 May 2024

#BehindtheCampaign: Auto & General's Suddenly campaign takes national DOOH by storm

#BehindtheCampaign: Auto & General's Suddenly campaign takes national DOOH by storm

3 May 2024

Fine agency is a finalist for their campaign.

South Africa's Fine agency named finalist at NYF Health Awards

2 May 2024

Image supplied. Sasko celebrated Freedom Day with its limited-edition half brown/half white loaf

Sasko’s half brown/half white limited-edition “freedom" loaf a celebration of Freedom Day

2 May 2024

Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends

Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

2 May 2024

Source:

ARB ruling finds Crazy Plastics Facebook ad misleading

Karabo Ledwaba 2 May 2024

Is everyone a social media specialist? Unpopular opinion by a head social media specialist

Is everyone a social media specialist? Unpopular opinion by a head social media specialist

Suwilanji Kabwe, Wetpaint Advertising 2 May 2024

As purse strings draw tighter under the strain of an economy in flux, challenger brands are stepping into the spotlight says Lebo Madiba, PR Powerhouse

The rise of the new maestros: The challenger brands

Lebo Madiba 30 Apr 2024

Source: © Effie Awards The Association for Communication and Advertising (ACA), with Ipsos, will host a webinar on 8 May 2024 to share key insights from the 2023 Effie South Africa Trends Report, and the Global Best of the Best Effie Awards

Effie Awards SA and Ipsos webinar to share key insights on winning campaigns

30 Apr 2024

Image supplied. Brent Collinicos, general manager, Apollo Brands at the opening of Under Armour's first icon store in Sandton City, Sandton, Gauteng

Under Armour, challenger brand, shows up, launches icon brand house in Sandton City

Danette Breitenbach 29 Apr 2024

Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Creating a “magic middle”, not a “them and us” of brand vs performance

Johanna McDowell 29 Apr 2024

#30YearsOfFreedom features on Nasdaq billboard

#30YearsOfFreedom features on Nasdaq billboard

26 Apr 2024

Generations lied but we can still play New Horizons to ensure others live the dream

Generations lied but we can still play New Horizons to ensure others live the dream

Atiyya Karodia 26 Apr 2024

Source:

Comic Con Cape Town returns

26 Apr 2024

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Kantar 25 Apr 2024

Image supplied. Vodacom’s new ad celebrates 30 years of the company and a" wonderful world" for South Africa

#BehindtheCampaign: #VodacomTurns30, celebrates 30 years of a "wonderful" South Africa

25 Apr 2024

Cannes Lions will partner with the Black Network again. Source: Cannes Lions.

Cannes Lions and The Black Network launch Black Out 2024

25 Apr 2024

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