Marketing & Media News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 2 days

Advertise your job vacancies

Jobs

Creative Lead Pretoria
Experiential Activations and Events Project Manager Cape Town
Financial Accountant Sandton
Client Success/Account Executive Johannesburg
Multi Media Content Producer Johannesburg
Personal Assistant Johannesburg

More jobs Submit a job Open account

New Biz Press Offices

EBM Group has opened a Biz Press Office on Bizcommunity.com!

EBM is a purpose-driven brand and retail marketing company built around one clear philosophy: Be Unsame.

View EBM Group's Biz Press Office

New appointments

Sanlam Investments Multi-Manager appoints René Basson as head of marketing

Boundless appoints Fran Luckin as global co-chief creative officer

More...Submit a person

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buy

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buyNielsenIQ

Source:

Warc identifies 8 blockers to advertising effectiveness

Eddy Cue. Spurce: Apple.

#CannesLions2026 | Apple’s Eddy Cue is Entertainment Person of the Year

The Marketing + Media Alliance (MMA) Smarties South African 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growth

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growthDanette Breitenbach

A snippet from the ad. Source: YouTube.

ARB clears Wildebeest Brandewyn ad accused of promoting binge drinkingKarabo Ledwaba

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the ship

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the shipDanette Breitenbach

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

Source:

TikTok’s popular microdramas shrink TV into bite‑sized chunksJessica Maddox and Krysten Stein

Source:

#AfricaMonth: The Case for Africanising AI in public relationsPhozisa Mkele

The launch commercial for the all-new Kia Tasman bakkie creates an entire world out of one problem (image supplied)

#BehindtheCampaign | Kia Tasman bakkie TVC takes up the bakkie challenge

The human paradox: The faster AI advances, the more human connection matters

The human paradox: The faster AI advances, the more human connection mattersCharne Munien, Rogerwilco

An immersive Table Mountain experience by Chaos Theory and the Millat Group has won a global event award (Image supplied)

African-led events worldclass as Table Mountain immersive experience wins global award

Ask Africa appoints Jezile Dhlamini as its chief client partner officer

Ask Africa appoints Jezile Dhlamini as its chief client partner officerASK AFRICA

South Africa will be the country in focus, pictured is stakeholders at the signing of the agreement. Source: Supplied.

Berlinale EFM names South Africa 2027 country in focus

Publicis is set to acquire LiveRamp. Source: Publicis.

Publicis Groupe to buy LiveRamp for $2.2bn

Source:

Warc identifies 8 blockers to advertising effectiveness

1 hour

Eddy Cue. Spurce: Apple.

#CannesLions2026 | Apple’s Eddy Cue is Entertainment Person of the Year

2 hours

More news

MO Agency launches Answer Engine Optimisation as AI reshapes how businesses get found

MO Agency launches Answer Engine Optimisation as AI reshapes how businesses get found

Luke Marthinusen, MO Agency 24 Apr 2026

Animation Festival returns alongside Comic Con Cape Town 2026

Animation Festival returns alongside Comic Con Cape Town 2026

24 Apr 2026

The Spend Trend Report highlights consumer spending trends in 2026 (Image supplied)

#BizTrends | SA consumer resilient, but still loves a treat!

Danette Breitenbach 23 Apr 2026

Street Store returns to support communities in need this Winter

Street Store returns to support communities in need this Winter

23 Apr 2026

Effie invites brands to shape the next generation of marketing talent through Effie College

Effie invites brands to shape the next generation of marketing talent through Effie College

Association for Communication and Advertising 23 Apr 2026

4 ways the “belief economy” is reshaping brand growth

Chelsea Lodewyk 23 Apr 2026

Ogilvy tops the creative agencies. Source: Supplied.

These are South Africa’s best agencies to work for, according to Scopen

23 Apr 2026

African retail’s future hinges on tech-driven consumer insights

African retail’s future hinges on tech-driven consumer insights

Blessed Hwaire 23 Apr 2026

Source:

South African influencers push back on unpaid deals, signal market shift

Kgothatso Tema 23 Apr 2026

Google Earth AI integration bridges the gap between digital marketing and physical reality

Google Earth AI integration bridges the gap between digital marketing and physical reality

23 Apr 2026

Spar centralises marketing with first-ever CMO appointment

Spar centralises marketing with first-ever CMO appointment

23 Apr 2026

hubspot

SA's leading HubSpot partner, MO Agency ranks 16th globally for HubSpot sold and implemented

Luke Marthinusen, MO Agency 23 Apr 2026

Alternative credit drives 71% growth in SA's digital retail spending

Alternative credit drives 71% growth in SA's digital retail spending

23 Apr 2026

Ogilvy and Pep recognised by the industry for excellence in culture and partnership

Ogilvy and Pep recognised by the industry for excellence in culture and partnership

Ogilvy South Africa 23 Apr 2026

Side-hustle to powerhouse: Dentsu School of Influence opens Youth Month Creator applications

Side-hustle to powerhouse: Dentsu School of Influence opens Youth Month Creator applications

Dentsu 23 Apr 2026

The TV vs digital debate is over. Digital won

The TV vs digital debate is over. Digital won

TDMC 23 Apr 2026

The invisible competitors

The invisible competitors

Rosemary Baronetti, M+C Saatchi Abel 23 Apr 2026

Blades of our lives: How Philips Series 3000 won by speaking to South Africans in their tongue

Blades of our lives: How Philips Series 3000 won by speaking to South Africans in their tongue

TBWA 23 Apr 2026

Algorithm Performance Marketing launches Lighthouse Geo: Africa's first AI visibility platform

Algorithm Performance Marketing launches Lighthouse Geo: Africa's first AI visibility platform

Algorithm Agency 23 Apr 2026

Whose AI is it anyway?

Whose AI is it anyway?

Monica Gomes, Brave Group 23 Apr 2026

56 years of Game: Meeting South African households' demand for value and essentials

56 years of Game: Meeting South African households' demand for value and essentials

22 Apr 2026

10 factors reshaping SA’s online retail economy in 2026

10 factors reshaping SA’s online retail economy in 2026

Jason Sive 22 Apr 2026

Entries for the 2026 Prism Summit & Awards have officially opened with the theme Kaleidoscope: Patterns of Impact Across Past, Present & Future (Source: AI-generated image)

#PrismsAwards2026 | Kaleidoscope: Patterns of Impact Across Past, Present & Future entries open

22 Apr 2026

SA PR agencies bring home 17 EMEA 2026 IN2 Sabre Awards

SA PR agencies bring home 17 EMEA 2026 IN2 Sabre Awards

22 Apr 2026

Pigs fly in inDrive's latest commercial. Source: YouTube.

#BehindtheCampaign: When pigs fly, inDrive catches up on cashless payments

22 Apr 2026

Fame Week Africa 2026 opens registration

Fame Week Africa 2026 opens registration

The Publicity Workshop 22 Apr 2026

From insight to impact: MASA approves Rogerwilco research as CPD learning content

From insight to impact: MASA approves Rogerwilco research as CPD learning content

Rogerwilco 22 Apr 2026

Advertise to South Africa’s top investing and finance community

Advertise to South Africa’s top investing and finance community

Broad Media 22 Apr 2026

Unlocking profits by integrating behavioural economics with advanced MMM

Unlocking profits by integrating behavioural economics with advanced MMM

Jaco Lintvelt, Incubeta 22 Apr 2026

Absolute Ablutions scales to 400+ leads while cutting click costs by over 50% with Cape Marketing Agency

Absolute Ablutions scales to 400+ leads while cutting click costs by over 50% with Cape Marketing Agency

Cape Marketing Agency 22 Apr 2026

Africa news

African retail’s future hinges on tech-driven consumer insights

African retail’s future hinges on tech-driven consumer insights

Blessed Hwaire 23 Apr 2026

Google Earth AI integration bridges the gap between digital marketing and physical reality

Google Earth AI integration bridges the gap between digital marketing and physical reality

23 Apr 2026

The Sabre Awards EMEA shortlist includes top SA and African PR agencies (Image source: © Provoke Media

SA and African agencies feature on Sabre Awards EMEA shortlist

20 Apr 2026

iME appoints Carol Tshabalala as CEO, Africa

iME appoints Carol Tshabalala as CEO, Africa

17 Apr 2026

Let's do Biz