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Surge in online advertising campaigns on MyBroadband

MyBroadband has experienced a big increase in online advertising campaigns in recent months, which is excellent news for the South African ICT industry.

The South African economy is starting to recover from the biggest downturn in decades, and the ICT industry is leading the charge.

The Covid-19 pandemic and lockdown have accelerated digital transformation and have forced companies to adapt.

This new way of operating has significantly increased the demand for a wide range of IT and telecoms products.

It has also changed the way ICT companies market their products, with a far bigger focus on digital marketing.

With the absence of industry conferences and with fewer people on the roads, companies have also moved their event, radio and outdoor budgets online.

How MyBroadband helps South African ICT companies to grow

MyBroadband has helped hundreds of South African IT and telecoms companies to increase their brand awareness and sign up new customers...

Issued by MyBroadband 10 Sep 2020


This strategy has worked exceptionally well, and the performance of online campaigns on MyBroadband has been excellent – with far higher engagement levels than before the lockdown.

Record number of tech companies advertising on MyBroadband

MyBroadband launched a record number of new advertising campaigns in recent months as South African companies look for value for money and the best return on investment...

Issued by MyBroadband 21 Aug 2020


The most popular and best-performing campaigns have been:
  • Sponsored content combined with social media promotions
  • Display advertising, especially home page or category takeovers
  • Video campaigns, like MyBroadband’s new online show What’s Next with Aki Anastasiou
  • The success of these campaigns bodes well for the South African ICT industry, as it shows there is strong demand for these services

MyBroadband's new online talk show is a hit - What's Next with Aki Anastasiou

MyBroadband recently launched its new online talk show - What's Next with Aki Anastasiou - featuring interviews with South Africa's top IT and telecommunications executives...

Issued by MyBroadband 8 Jul 2020


Many South African ICT companies are now making the most of the economic recovery to grow their businesses and explore new opportunities.

MyBroadband
MyBroadband.co.za, founded in 2003, has quickly grown into South Africa's largest Information Technology website. The site provides its user base with a unique blend of news, social networking and industry interaction.
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