Subscribe & Follow
Trending
Advertise your job vacancies
Jobs
- Senior Public Relations Account Manager Cape Town
- Head of Legal Johannesburg
- Digital Media Sales Strategist - Media Sales House Johannesburg
- Digital Sales Account Manager - Media Sales House Johannesburg
- Assistant - Office of the Group CEO Johannesburg
- Experienced Model Booker (Agent) Cape Town
- Production Resources Manager Randburg
- Creative Video Editor Randburg
- Creative Content Producer Randburg
- Head of Investments Johannesburg
SABC investigates deepfake videos impersonating journalists
The South African Broadcasting Corporation (SABC) has warned the public against fake artificial intelligence (AI) generated videos that depict fake representations of journalists and presenters promoting an investment product.
Source: www.unsplash.com
Group executive for news and current affairs, Moshoeshoe Monare confirmed that the videos are fake and said the broadcaster does not allow any of its employees to advertise products on its platforms.
“As SABC News, we do not propagate, or we are not an agency or agent of any product or any institution that says you must invest in this or that. We are in the business of news, and what we do is based on credibility and accuracy in seeking the truth, and on the trust that we have built throughout the years between us and the public.
"We would want to restore that trust to say, some of these videos that you see where our employees or anyone associated with us saying invest in that, it is not our policy and it is against our editorial policy.”
He said the SABC is investigating the source of the videos.
Related
Television access at risk for millions of South Africans as analogue switch-off date is contested 19 Mar 2025 #OrchidsandOnions: Shoprite’s 'Rand-a-Rama' ad taps into 90s nostalgia 17 Mar 2025 The TV licence is dead! Long live the streaming levy - or not? 17 Mar 2025 Veteran journalist Paddy Harper honoured by colleagues and leaders 27 Jan 2025 Icasa launches another inquiry into streaming service competition 13 Jan 2025 SABC advertising sales partners with Brandsphere Media 10 Jan 2025
