Subscribe & Follow
Jobs
- Head of Strategy Centurion
- MW Art Director Cape Town
- MW Art Director Cape Town
- Paid Media Specialist - Lead Generation Johannesburg
- DTP Art Director Cape Town
- Business Development Manager Orange Grove
- Creative Director Cape Town
- Account Manager Johannesburg
- MW Art Director Cape Town
- Senior Design Manager / Design Studio Manager Johannesburg
South African consumers vote Vodacom and KFC into top 10 best-liked ads
This is the fourth year running that Vodacom has been recognised by the public for its standout and memorable advertising.
The accolades were announced last week in the Kantar Millward Brown’s Top 10 Consumer Report. The list was compiled using audience viewing indicators of liking and impact, to generate the results reflecting SA’s most effective and popular ads of the year.
Both KFC and Vodacom were honoured to be placed in the prestigious top 10 list, with Vodacom coming in first place for their campaign “Bra Shakes” and KFC securing a consecutive third and sixth place ranking for “Poker Night” and “No Batteries”.
Vodacom's chief marketing officer, Abey Mokgwatsane, commented: “Connecting with consumers is our ultimate objective. Very proud of the client and agency teams that continue to produce these results for our brand.”
Chief creative officer at Ogilvy SA, Pete Case, added, “As an agency it’s a proud moment when our work connects and resonates well with our most important critic, the consumer. To receive this level of consistent acknowledgment from the study, affirms that we’re helping make a meaningful connection between our brands and their audiences. A heartfelt congratulations to our clients and all teams involved in attaining this mention.”
- Ogilvy wins 19 awards for digital excellence at the 2024 Bookmarks22 Aug 12:53
- Ogilvy: "Internal comms: How Telkom built engagement for success19 Jul 10:15
- Western Cape Government partners with Ogilvy15 Jul 10:52
- Ogilvy SA named Most Effective Agency Network and Brand by Effie Index, with KFC recognised as Top Brand27 Jun 11:26
- Ogilvy brings Vodacom back home11 Jun 10:14