In 2019, Sasko engaged with its loyal customers by using digital to ask what goes into making the best kotas, gatsbys and bunny chows.
Issued by Techsys Digital 13 Feb 2020
Sports company Puma has revealed the Spark Pack boot range, featuring South African football stars Teboho Mokoena, Rhoda Mulaudzi and Leandra Smeda. The boot range includes Puma Future 5.1 and the Puma One 20.1.
10 Feb 2020
A new global investment promotion campaign, to attract foreign direct investment in Cape Town and the Western Cape, has been launched...
3 Feb 2020
Alcohol consumption, including underage drinking, are usually at their highest during the festive season and Aware.org has plans to make a positive change...
19 Dec 2019
"We've either got to be brave and curious or fearful and suspicious," said comedian, actor and political activist Eddie Izzard in an interview with Trevor Noah on The Daily Show...
Suhana Gordhan 17 Dec 2019
Tops at Spar recently launched a new campaign aimed at highlighting the life-changing consequences of drinking and driving. The ‘Aftertaste’ campaign – which will run during December – asks consumers to make responsible choices, be aware of their alcohol consumption and to use alternative modes of transport if necessary. The ‘after-effects’ of drinking and driving, or ‘aftertaste’, including grief, remorse and eternal mourning were ‘bottled’. Through graphic imagery, three thought-provoking television adverts supported by social media, and in-store assets, the campaign shows creatively labelled bottles filled with vile-tasting alcohol in three varieties.
11 Dec 2019
Meanwhile, the Advertising Regulatory Board has done some weapons-grade 'virtue signalling' by banning a radio ad for Volkswagen's Amarok bakkie...
Brendan Seery 10 Dec 2019
In part three of our Power of Connection series from Kantar South Africa, we discuss why longer adverts or bigger budgets hold no guarantee of delivering higher cut-through...
Issued by Kantar 3 Dec 2019
Workbench's latest television commercial for Mukuru - a money transfer service - tells a story that needed to be told...
Issued by Workbench 21 Nov 2019
HelloFCB+’s new campaign for the Cancer Association of South Africa (Cansa) encourages men to get a prostate blood test at one of Cansa’s Care Centres. ‘Don’t Fear The Finger’, an integrated advertising campaign inspired by the classic horror movie genre, launched during men’s health month in November with a TVC that removes the fear and encourages men to go for a test. The spot follows a man tentatively going for his first prostate exam only to find out that his fears are completely unfounded. Social videos and online banners also use suspense and fingers to point men to the campaign microsite where they can book an appointment at their nearest Cansa Care Centre.
18 Nov 2019
OFM Radio is launching a new campaign to assist farmers across the central regions, who are battling a crippling drought...
Issued by OFM Radio 12 Nov 2019
With the help of TBWA\Chiat\Day New York, online brand management technology company Yext has created a brand campaign, which aims to highlight the misinformation spread by 'The Man Without The Answers'. Yext is building the future of search with a platform that puts businesses in control of their own information online, delivering perfect answers straight from the source. By integrating with the world’s leading search platforms (Google, GoogleMaps, TripAdvisor, Facebook, Yelp, etc.) to keep business information and data up to date everywhere it counts.
29 Oct 2019
In collaboration with Fondation Fondamental and Fnapsy (Fédération Nationale des Associations d’usagers en Psychiatrie), Serviceplan Health France launched a new campaign – which is aimed at raising public awareness around depression – on World Mental Health Day, 10 October 2019. The film, “The Little Empty Passage”, is intended to send the message that depression is an illness, not a weakness of character. Straddling comedy and drama, the film’s director, Daniel Perez (co-creative director of Serviceplan Paris), shows how patients with obvious pathologies would be treated if their clinical signs were considered as lightly as the signs of depression are sometimes. This spot was broadcast on the internet and social media.
15 Oct 2019
TBWA\Helsinki has highlighted the importance of feedback and data in the cooperation between agencies and clients in its new campaign for the Agency of the Year survey. The agency demonstrated this by designing the survey blindfolded – showing the challenges of operating without knowing what you’re doing. The Agency of the Year survey measures client satisfaction between marketing, advertising and communications agencies in Finland. As last year’s winners, TBWA\Helsinki got to design this year’s campaign for the survey.
9 Oct 2019
The new campaign for Wunderman by Egg Films' Lebogang Rasethaba for the 2019 Shell Helix Ultra Cup is a vibrant glimpse into patriotic South African soccer culture, right in time for Heritage Month...
Issued by Egg Films 27 Sep 2019
Ster-Kinekor Sales will air the United Nations World Food Programme's (WFP) new "Feed our Future" global cinema ad campaign across its screens in South Africa....
25 Sep 2019
Unilever’s new campaign for Dove Men+Care is centred the world’s leading rugby players as they show the way they ‘care for every position you play’. The South African film features Springbok prop Tendai ‘The Beast’ Mtawarira as he shares insights into how he balances the on-and-off the pitch juggling act that rugby and parenthood pose. Additional global markets in which the ‘Care for Every Position You Play’ series will also be airing include Ireland, England, Scotland, Italy and Argentina.
23 Sep 2019
Tendai Mtawarira isn't just one of South Africa's most talented rugby players, he's also a family man who embodies the core values of the Husqvarna brand - commitment, teamwork, family and support...
Issued by Husqvarna South Africa 23 Sep 2019
And a big Onion for the Gauteng provincial traffic department's pointless press release, with a promotion for a Women's Day event on August 9 attached to an email sent out in September...
Brendan Seery 23 Sep 2019
Toyota Hilux celebrates 50 years in South Africa this year with the launch of a new limited-edition model, the Hilux Legend 50...
Issued by FCB Joburg 8 Aug 2019
The legacy of racial discrimination in the South African education system, still looms large 25 years into freedom, Amnesty International said as it launched a new campaign #SignTheSmileOff...
Issued by OnPoint PR 30 Jul 2019
Local fashion retailer Refinery is set to make waves across the local industry with its new spring campaign which embraces diversity, encouraging others to be unashamedly, authentically themselves...
Issued by Ninety9cents 24 Jul 2019
The winners of the 24th - and final - Apex Awards have been announced at a ceremony that took place on 11 July in Johannesburg...
11 Jul 2019
The simple sandwich - it's more than just two slices of bread, it's the memory of the person who made it for you, the moment you shared and the traditions that are passed on from generation to generation...
Issued by The Jupiter Drawing Room Cape Town 5 Jul 2019
Dangote Industries shows its commitment to empowering Africa in new CNN campaign...
28 Jun 2019
In a new campaign by HelloFCB+ for Pernod Ricard and The Glenlivet, The Great Father's Day Gift Upgrade gave dads a way to get the gift they really deserved this Father's Day - a bottle of The Glenlivet...
Issued by FCB Joburg 21 Jun 2019
We're beginning to see a lot more development in the packaging sector when it comes to intelligent, smart or connected packaging...
Issued by Pyrotec 6 Jun 2019
South Africa's hard-won constitutional rights to freedom of expression and of legitimate political protest are under mounting pressure from both the state and private companies...
John Yeld 29 May 2019
For 93 years South Africa's leading spread, Black Cat continues to empower future generations, a fact made clear in a new campaign from FCB Joburg...
Issued by FCB Joburg 16 May 2019
In a world where economic freedom is everybody's dream, one family has to navigate itself around things like Model C accents, rice cakes, naughty corners, therapy and most of the things that rich people do...
Issued by DNA Brand Architects 7 May 2019
17 Apr 2019
Naomi Campbell wants to see better representation among designers and more African-based designers reaching the international fashion arena...
Liam Freeman 15 Apr 2019
Emirates has launched a new pan-African brand advertising campaign that celebrates the talented 'pioneers' who are rewriting the narrative of Africa and presents an original anthem for Africa...
11 Apr 2019
Why the world wants a story and not a sale
Issued by BrandTruth Integrated Content Practice® 9 Apr 2019
A new television commercial from FCB Joburg for Tiger Brands flagship, KOO, highlights why it is not only the country's favourite tinned food brand, it also leads the Top 10 pack of South Africa's favourite brands...
Issued by FCB Joburg 27 Mar 2019
The Black Friday sales bonanza in November is now bigger in SA than ever before. But is it an emerging threat for the traditional December festive season sales boom?
14 Mar 2019
M&C Saatchi Abel will be showing how Continental Tyres are 'the future in motion' with a daring new campaign based on a brutally simple idea that effectively shows why the tyre brand is one of the world's best...
Issued by M&C Saatchi Abel 8 Mar 2019
Travelport has launched a global campaign to improve awareness and use of the DPNA Special Service Request code...
7 Mar 2019
Egg Films' Dani Hynes and McCann 1886 have collaborated on a TVC unpinning a new campaign for Diageo brand Johnnie Walker...
Issued by Egg Films 6 Mar 2019
A new campaign by Libresse, called #BloodNormal, aims to encourage positive cultural change around euphemisms and end period shaming by showing realistic depictions of periods...
Jessica Tennant 22 Feb 2019
Brand South Africa is launching a new campaign focusing on local entrepreneurs in the creative and design space, who have turned their passions into successful enterprises...
Issued by Brand South Africa 20 Feb 2019
This year sees Amstel Lager launch a new campaign that puts its bold quality taste in the limelight. A taste that remains unchanged since the very first bottle landed on our shores...
Issued by Heineken South Africa 14 Feb 2019
While East Coast Radio is still KZN's number-one hit music station, ECR plans to get even better, by putting the music the station plays in the hands of the listeners...
Issued by East Coast Radio 5 Feb 2019
Access Bank is the inaugural sponsor of CNN's newest programme, Africa Avant-Garde, which will tell stories across CNN's TV and digital platforms about contemporary African culture...
1 Feb 2019
Metropolitan recently launched a campaign to reintroduce the brand to the market and get its clients optimistic about their future and the role the company plays in helping them achieve their financial goals and life aspirations...
Jessica Tennant 18 Jan 2019
NEWSWATCH: Gillette has released a #MeToo-inspired ad called 'We Believe' that plays on its 30-year old tagline, 'Best a Man Can Get' to help put an end to 'toxic masculinity'...
15 Jan 2019
Reminiscing about your wild and free nights spent partying it up is awesome. Remembering that your mom was there outside the club to pick you up at exactly 11:30pm because you didn't have a ride? Not so awesome...
Issued by Grey 11 Jan 2019
Twitter has shared which South African brands won Twitter in 2018 across themes like brand voice, use of 6-second video, brand purpose, and launch moments...
21 Dec 2018
Food Lover's Market recently launched its new festive food range together with a new campaign and cookbook in time for the festive season...
Juanita Pienaar 18 Dec 2018
Clover SA has partnered with Bluegrass Digital to rebuild its corporate B2B and B2C website. The company has been consolidating its corporate digital assets onto a single technology stack and has also migrated all the Clover websites to the Cloud on Microsoft Azure.
Issued by Bluegrass Digital 3 Dec 2018