Latest newsWhat started as a straightforward initiative has evolved into a cornerstone of the company’s advertising strategy, proving its enduring value in reaching diverse audiences. Blue Label Media (BLM) has taken the opportunity of advertising to a new level by partnering with Ringas bulk airtime vouchers, transforming them into mobile ad spaces that connect with South Africa’s diverse mobile users. Ringas bulk airtime vouchers, which are universal prepaid airtime that work across all major networks, which are Vodacom, MTN, Cell C, and Telkom. Blue Label Media's advertising strategy includes Ringas Bulk Airtime Vouchers as a platform to promote client brands in a unique and interactive way. 13 Dec 2024 Read more African Bank’s rebranding marks a significant shift in its visual and strategic identity. African Bank’s recent rebranding, which includes a revamped logo and the resonant campaign message 'African Bank backs you' we have taken on the task of branding 155 buses, ensuring the bank’s new look and message reach millions across the country. 8 Nov 2024 Read more In the past year, we’ve seen tremendous growth in programmatic advertising, and with Michael Flax leading the charge as our head of programmatic, we’ve fully embraced this innovative approach. As our inventory of digital screens expands into malls, clinics, and gyms, we now offer programmatic buying across all these platforms, making it easier for clients to reach their ideal targeted audience. 30 Oct 2024 Read more For over a decade, Blue Label Media has been dedicated to enriching lives and communities. Founded 13 years ago, our journey began with the humble yet impactful initiative of selling advertising on recharge airtime vouchers. At the time we arguably had the largest reach in the country with 80 million branded recharge vouchers monthly. Over the years, we have expanded our horizons, offering a diverse range of services created to touch the lives of consumers in meaningful ways. 3 Jul 2024 Read more
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