Branding News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 3 days

Advertise your job vacancies

Jobs

Sales Representative Pretoria

More jobs Submit a job Open account

Multimedia

All Galleries Audios Videos

#Effies2025 | Halo and Pineapple: 100% sustained results

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

#Effies2025 | Sanlam's F-Show breaks through the finance category

RAPT BizTrendsTV | Mongezi Mtati: Local is better

Image source: dumitru B from

Protecting GUI IP: Why app icons are your best digital trade markRual Grobler

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

1 day

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

2 days

More news

Win, lose, Springboks show why sponsors always score

Win, lose, Springboks show why sponsors always score

5 Sep 2025

As the Africa Creator Festival turns three, founder Jolene Roelofse reflects on how South Africa’s creator economy has shifted. (Image supplied.)

From influencers to entrepreneurs: How Africa's Creator Festival is reshaping the narrative

Jolene Roelofse 4 Sep 2025

Joburg Tourism reveals new logo

4 Sep 2025

https://www.geretyawards.com/

Gerety 2025 Grand Jury insights with Bizcommunity: Creativity is the golden thread

4 Sep 2025

Cardi B asks if she is the drama. Source: Cardi B.

Cardi B turns viral legal trial moments into album campaign

Karabo Ledwaba 4 Sep 2025

Source: Supplied

New podcast I Am Tourism Stories gives voice to Africa’s travel sector

3 Sep 2025

Loeries Creative Week takes place from 5 to 10 October in The City of Cape Town and (Image supplied)

Loeries Creative week: An opportunity for creative exchange

Loeries 3 Sep 2025

Brands have an opportunity to build authentic, multilayered connections with female sports fans

Brands have an opportunity to build authentic, multilayered connections with female sports fans

Uyanda Manana, Levergy 3 Sep 2025

Simba’s Together Tastes Better campaign inspires South Africans to find moments of togetherness that matter intentionally (Image supplied)

#BehindtheCampaign: Simba’s Together Tastes Better

2 Sep 2025

Brent Lindeque joins eNCA for a feel good twist to the end of the week

Brent Lindeque joins eNCA for a feel good twist to the end of the week

2 Sep 2025

Source: © 123rf 76% of advertisers in Mexico work with specialised agencies and still wish to continue working with them in the future, with one agency as the lead agency

Part 1: Agency Scope Mexico - Specialised agencies still preferred over integration

2 Sep 2025

Source:

Lost vs Lady Gaga: Mayhem over registered word marks and unregistered logos

Rual Grobler 2 Sep 2025

7 reasons savvy consumers choose brands that teach instead of push

7 reasons savvy consumers choose brands that teach instead of push

Michael Gullan, G&G Advocacy 2 Sep 2025

Source:

Marc Ashton | The intersection of governance, reputation and value for your business

Marc Ashton 1 Sep 2025

AutoTrader's latest campaign is based on insights on what South Africans do in their cars (Image supplied)

#BehindtheCampaign AutoTrader’s snacks, chats and rock n' roll

1 Sep 2025

Fanta partners with horror icons for Halloween campaign

Fanta partners with horror icons for Halloween campaign

29 Aug 2025

Nash Koosialee appointed Avatar managing partner

29 Aug 2025

Burger King's 'taste on fire' put to the test

Burger King's 'taste on fire' put to the test

Karabo Ledwaba 29 Aug 2025

Brave Group has appointed (l to r) Collin Makhubela – executive creative director, Bibi Bonnecwe – executive creative director and Mosa Ntwampe - head of strategy (Images supplied. Image composite by Lesley Svenson © Bizcommunity)

Brave Group adds to leadership with ECD and strategy head appointments

29 Aug 2025

#WomensMonth: CSA Global's Kirby Manousakis on why connection is the true currency in marketing

#WomensMonth: CSA Global's Kirby Manousakis on why connection is the true currency in marketing

Karabo Ledwaba 28 Aug 2025

Penquin celebrates 25 years of strategic brilliance and creative impact

Penquin celebrates 25 years of strategic brilliance and creative impact

Penquin 28 Aug 2025

Source:

Entries open for Prism Young Voices 2025

27 Aug 2025

Erica Bopape

#WomensMonth: How a Limpopo upbringing armed Erica Bopape for Absa's corporate world

Karabo Ledwaba 27 Aug 2025

Register for the CMO Summit, free tickets available to Biz readers

Register for the CMO Summit, free tickets available to Biz readers

Bizcommunity.com 27 Aug 2025

Cracker Barrel reverts to classic logo after customer pushback

27 Aug 2025

From ads to entertainment: How brands can win the attention war

From ads to entertainment: How brands can win the attention war

Senamile Zungu, Kantar 27 Aug 2025

RAPT BizTrendsTV | Carmen Murray: The Analogue Renaissance – A return to real-world connection

RAPT BizTrendsTV | Carmen Murray: The Analogue Renaissance – A return to real-world connection

26 Aug 2025

Source: © LinkedIn Chuma Maqanda, content & community manager at McCann Joburg’s love for the creative started with her love for South African hip hop, culture, and content creation

#WomensMonth | Open Chair's lioness: Chuma Maqanda - "Be brave, even if your knees are shaking"

Danette Breitenbach 26 Aug 2025

From iconic banter to living brand: CTM launches bold new campaign featuring Carla, Tito, Mario

OnPoint PR 26 Aug 2025

Noni Sophe believes being multilingual is key for effective media relations. Source: Supplied.

Noni Sophe | How speaking local languages boosts brand success in Africa

Noni Sophe 25 Aug 2025

Let's do Biz