Branding News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 20 May 2026

Advertise your job vacancies

Jobs

Sales Representative Pretoria

More jobs Submit a job Open account

Multimedia

All Galleries Audios Videos

#Effies2025 | Halo and Pineapple: 100% sustained results

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

#Effies2025 | Sanlam's F-Show breaks through the finance category

RAPT BizTrendsTV | Mongezi Mtati: Local is better

Image source: dumitru B from

Protecting GUI IP: Why app icons are your best digital trade markRual Grobler

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

2 days

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

3 days

More news

Image source:

Will 'Cold' Palmer's shivering celebration become a worldwide trade mark?

Peter Mercuur 21 Aug 2025

Lungile Manganyi is a seasoned public relations practitioner. Source: Supplied.

Lungile Manganyi | When leadership change becomes disruption - lessons from Orlando Pirates

Lungile Manganyi 21 Aug 2025

The Lead Creative: Unpacking Cannes 2025 with Xolisa Dyeshana and Saf Sindhi

The Lead Creative: Unpacking Cannes 2025 with Xolisa Dyeshana and Saf Sindhi

20 Aug 2025

#WomensMonth: Rochelle de Paiva steps up as vice president of communications at Anglo American

#WomensMonth: Rochelle de Paiva steps up as vice president of communications at Anglo American

Karabo Ledwaba 20 Aug 2025

Source: © 123rf Industry leader Ann Nurock delivered a thought-provoking keynote, sharing her perspectives on some of the defining themes from the 2025 Cannes Lions International Festival of Creativity

#CreativeCircle | Ann Nurock: 3 key trends shaping the future of marketing and creativity

Ann Nurock 19 Aug 2025

#BehindtheSelfie: Haydn Henning, brand manager at Lift

Karabo Ledwaba 19 Aug 2025

Playing it safe is killing your brand

eatbigfish 18 Aug 2025

After news broke of pop superstar Taylor Swift’s imminent 12th studio album, The Life of a Showgirl, brands around the world have gone colour crazy to take part in the latest ‘trendjacking’ (Image supplied)

How brands can (successfully) trendjack with these 5 tips

Leigh Crymble 18 Aug 2025

#WomensMonth | Rapt’s Genevieve van Vuuren: Courage driven by curiosity

#WomensMonth | Rapt’s Genevieve van Vuuren: Courage driven by curiosity

Danette Breitenbach 18 Aug 2025

The IAB SA 2025 Bookmarks Awards winners have been announced, with Ogilvy named Best Digital Agency of 2025 (Image supplied)

Ogilvy and KFC take the double in the IAB Bookmark Awards

15 Aug 2025

Warc has revealed insights from the winners of the Cannes Creative Effectiveness Lions 2025 (Image supplied)

Warc: 3 themes from Cannes Lions for commercial success

14 Aug 2025

Source: © Digitas Digitas Liquorice’s rebrand to simply Digitas is not a merely cosmetic transformation; instead, it signals a streamlined promise: one name, one network, one purpose in a digital landscape that is in constant flux

Digitas rebrand: More than a cosmetic transformation

Nomika Singh-Govender 14 Aug 2025

The 2025 Mzansi Barometer: What are South Africans up to?

The 2025 Mzansi Barometer: What are South Africans up to?

Kantar 13 Aug 2025

IAB SA's Front Row delegates for 2025 announced

IAB SA's Front Row delegates for 2025 announced

13 Aug 2025

World’s top 100 food brands valued at $250.8bn, with Nestlé number 1

13 Aug 2025

2025 Effie Awards South Africa finalists announced

2025 Effie Awards South Africa finalists announced

Association for Communication and Advertising 12 Aug 2025

Packaging is key to survival in the FMCG landscape

Packaging is key to survival in the FMCG landscape

12 Aug 2025

As brand impersonation scams surge, Offernet launches Ravenwatch to protect South African businesses

Offernet 11 Aug 2025

(L to r: )Deborah Whitlock, marketing director at The Up&Up Group, Sharleen James, MD at Razor, Uyanda Manana, head of account management at Levergy and Lindsey Rayner, MD at Levergy (Images supplied, image composite by Lesley Svenson ©Bizcommunity)

#WomensMonth: The Up&Up Group's female leadership on women's issues in advertising

The Up&Up Group 8 Aug 2025

Staying Odd, leading forward: The Odd Number appoints new MD and ECD

Staying Odd, leading forward: The Odd Number appoints new MD and ECD

8 Aug 2025

Source: © 123rf The power of Creative Problem Solving is what Eve Pennington has come to believe in, and what she will spend the rest of her career persuing

In pursuit of the power of Creative Problem Solving

Eve Pennington 7 Aug 2025

#BehindtheCampaign: Wednesday: The perfect day to drive a Hyundai

#BehindtheCampaign: Wednesday: The perfect day to drive a Hyundai

6 Aug 2025

#WomensMonth: How Accenture's Meaghan and Tennessee keep up with the goal posts

#WomensMonth: How Accenture's Meaghan and Tennessee keep up with the goal posts

Karabo Ledwaba 5 Aug 2025

Terry Levin looks at campaigns presented at the recent Creative Circle Full Circle event in Cape Town. Pictured: The Sounds Right campaign

#CreativeCircle2025: Influencing real cultural, societal and economic change

Terry Levin 4 Aug 2025

Kamers/Makers: A new look, rooted in legacy

Kamers/Makers: A new look, rooted in legacy

4 Aug 2025

Medalla is one of the standout creative strategy campaigns.

#CreativeCircle2025: How a thief, a tennis racket, and Cannes reminded me why strategy matters

Karabo Ledwaba 4 Aug 2025

Entries now open for the 2026 Product of the Year South Africa Awards

Entries now open for the 2026 Product of the Year South Africa Awards

Product of the Year South Africa 4 Aug 2025

Image supplied.

#InternationalBeerDay: The significance of SA's beer sector

Charlene Louw 1 Aug 2025

The limited edition ice-cream launched in the UK.

Minecraft-themed ice cream by Wall’s hits UK supermarkets

1 Aug 2025

South Africa’s Most Recommended Brands for 2025 revealed

South Africa’s Most Recommended Brands for 2025 revealed

KLA 1 Aug 2025

Let's do Biz