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Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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RAPT BizTrendsTV: 54 Magazine's Phindile Khoza: African culture on the global stage

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#Effies2025 | Halo and Pineapple: 100% sustained results

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

#Effies2025 | Sanlam's F-Show breaks through the finance category

RAPT BizTrendsTV | Mongezi Mtati: Local is better

South Africa’s consumer class is back on the road!

South Africa’s consumer class is back on the road!BrandMapp

The summit was launched in 2025. Source: Supplied.

Inside Pat on Brands' Business to Brand SummitKarabo Ledwaba

The brands winning South Africa’s car buyers aren’t the ones you expect

The brands winning South Africa’s car buyers aren’t the ones you expectRogerwilco

Harley-Davidson launches Ride. Source: Harley-Davidson.

Harley-Davidson refreshes brand

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026Association for Communication and Advertising

The summit was launched in 2025. Source: Supplied.

Inside Pat on Brands' Business to Brand Summit

By Karabo Ledwaba 19 hours

The brands winning South Africa’s car buyers aren’t the ones you expect

The brands winning South Africa’s car buyers aren’t the ones you expect

3 days

More news

Harley-Davidson launches Ride. Source: Harley-Davidson.

Harley-Davidson refreshes brand

3 days

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Association for Communication and Advertising 9 Apr 2026

Your consumer isn’t who you think they are right now

Your consumer isn’t who you think they are right now

Nomonde Keswa, eatbigfish 8 Apr 2026

#Orchids&Onions: Metropolitan brings the drama, Subaru bores

#Orchids&Onions: Metropolitan brings the drama, Subaru bores

Brendan Seery 7 Apr 2026

Oratile Papo explains what four years of running a social media agency actually taught her (Image source: © 123rf )

Social media is not a vending machine, it’s a relationship

Oratile Papo 7 Apr 2026

Nutella floating around Artemis II. Source: YouTube.

WATCH | Nutella goes viral after unexpected appearance on NASA mission

7 Apr 2026

Research consultancy Scopen has turned gratitude into action with the launch of a new bursary initiative linked to its flagship Agency Scope study in South Africa. Pictured: Khensani Nobanda CMO Nedbank, Omolemo Sehole bursary recipient, Johanna McDowell Scopenn Africa partner, Cesar Vacchiano CEO Scopen global (Image supplied)

Scopen Africa awards R90,000 inaugural bursaries

7 Apr 2026

Why relevance, not reach, is the real driver of email performance

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman, Everlytic 7 Apr 2026

Netflix produced a documentary on the dating site. Source: Tudum.

Ashley Madison sheds “affair site” label in major rebrand

Karabo Ledwaba 7 Apr 2026

Tshepo Sefotlhelo says climate change is reshaping how organisations are judged and you cannot communicate your way out of a credibility gap (Image source: @News24 )

Climate risk: A reputation test most organisations are failing

Tshepo Sefotlhelo 2 Apr 2026

New brand advisory firm breaks from traditional PR model

2 Apr 2026

Agency of experts acquires bass player

Agency of experts acquires bass player

Boundless 1 Apr 2026

Bizcommunity repositions for the future

Bizcommunity repositions for the future

Bizcommunity.com 1 Apr 2026

#Cannes2026 | Cannes Young Lions South Africa 2026 winners

#Cannes2026 | Cannes Young Lions South Africa 2026 winners

1 Apr 2026

IAB South Africa’s first Insights Series webinar of 2026, Upskilling & building talent in an AI world, takes place on Thursday, 2 April at 11 am (Image supplied)

IAB SA 2026 Insights Series: How to upskill and build talent in an AI world

31 Mar 2026

EvaluateExplorer: AI-driven innovation that hits the target

EvaluateExplorer: AI-driven innovation that hits the target

Dr Nicki Morley, Kantar 31 Mar 2026

Image source:

Norton Rose Fulbright SA relaunches as Deneys

31 Mar 2026

RAPTBizTrendsTV | 54 Magazine's Phindile Khoza: African culture on the global stage

RAPTBizTrendsTV | 54 Magazine's Phindile Khoza: African culture on the global stage

Danette Breitenbach 31 Mar 2026

Car Service City‘s refreshed Don’t Be That Guy campaign can be seen one of South Africa’s busiest commuter routes on a major digital billboard placement on the N1 in Midrand (Image supplied)

Car Service City's DOOH campaign rooted in real motoring experiences

30 Mar 2026

This is the inaugural list for the CMO 100 recognition. Source: Supplied.

Women lead the way: Inside the female-majority Africa CMO 100 list

30 Mar 2026

The university has a rich history and heritage. Source: Supplied.

WSU embraces its heritage for a forward-thinking brand identity

30 Mar 2026

Top brands boost SA's economy with R771bn

27 Mar 2026

The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

26 Mar 2026

The IAB South Africa has announced full jury panel for The 2026 Bookmark Awards (Image supplied)

#Bookmarks2026 | Jury chairs and jury members announced

26 Mar 2026

Guinness Extra brings Guinness’ official beer partnership with the Premier League to life in key markets, including Africa and Asia (Image supplied)

#BehindtheCampaign | Guinness Extra: Inspired by fans

26 Mar 2026

Agency ends success speculation by winning awards

26 Mar 2026

4 South African creatives have been chosen to sit on the NYF International Shortlisting Jury (L to r:) Zainab Mitha, art director,Joe Public, Robyn Campbell, senior vice president, Publicis Groupe, Martin Schlumpf, executive creative director and Jasmin Vandersteen, mid-weight copywriter, Joe Public (Image by Lesely Svenson @ Bizcommunity)

4 South African creatives on 2026 NYF Advertising Awards' International Shortlist Jury

25 Mar 2026

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