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Mike Joubert of the Billybo Group, in action on the eCommerce Africa 2019 stage.
#eco19: Unpack why your brand story matters before you start telling it

In a talk titled 'Why your story matters', in the 'driving demand' track of the fifth eCommerce Africa conference, attendees heard from Mike Joubert, founder of the Billybo Group. Dubbed a godfather in SA brands and marketing, he walked us through the virtue of storytelling and why it matters, while shedding light through examples from some of the greatest commercial stories ever told...

By Leigh Andrews 19 hours ago

Mike Joubert of the Billybo Group, in action on the eCommerce Africa 2019 stage.
#eco19: Unpack why your brand story matters before you start telling it

In a talk titled 'Why your story matters', in the 'driving demand' track of the fifth eCommerce Africa conference, attendees heard from Mike Joubert, founder of the Billybo Group. Dubbed a godfather in SA brands and marketing, he walked us through the virtue of storytelling and why it matters, while shedding light through examples from some of the greatest commercial stories ever told...

Image ©
If you keep doing that you will go blind

"TV is dead. Have you seen that new John Lewis ad. Pretty cool..."

Image ©
If you keep doing that you will go blind

"TV is dead. Have you seen that new John Lewis ad. Pretty cool..."

By Damon Stapleton 23 hours ago

DigitLab Academy partners with Damelin Online to further digital education in Africa
DigitLab Academy partners with Damelin Online to further digital education in Africa

Mike Saunders, DigitLab Academy founder, has a passion for education, particularly teaching people how to make the most of technology to improve their life and business...

Issued by DigitLab 1 day ago

3 key reasons to go visual
3 key reasons to go visual

Visual is king. Living in the instant gratification world of digital means that there is a growing need for consumers to interact with their environments, in real time...

Issued by DMX 2 days ago

Sheraton marks guest experience transformation with new logo design
Sheraton marks guest experience transformation with new logo design

Marriott International's Sheraton Hotels & Resorts has unveiled a new logo paying homage to its past, depicting its vision for the future. The new design will appear across all collateral and websites from April 2019...

3 days ago

#Newsmaker: Keval Ramraj takes on the world of whisky
#Newsmaker: Keval Ramraj takes on the world of whisky

Keval Ramraj was recently appointed as brand manager for single malts at Pernod Ricard SA. His career in marketing started with an internship at the Durban office where he worked his way up the ranks, and he's determined to take The Glenlivet brand to the country's number one spot...

By Jessica Tennant 15 Mar 2019

Renowned
Renowned

Renowned is for anyone who wants to unlock the power in their network by leveraging the online world...

Issued by DigitLab 15 Mar 2019

Mazzio with Academy Penguin Hall on 10 December 2018, where they discussed A Hero For Daisy and the urgency to break rules that hold women back. Image via
#YPOEdge: Mary Mazzio on making films that move the needle on social issues

I spoke to Mary Mazzio, former Olympic rower and lawyer, now independent documentary filmmaker and CEO of 50 Eggs Films, about the power of a socially savvy millennial audience and her dedication to making films with social impact...

By Leigh Andrews 15 Mar 2019

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing
#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Instead of asking how marketing is going to change in 10 years' time, David Duarte, CEO of Treeshake, believes it's a far more valuable question to ask how marketing is going to stay the same. In his words, 'What are the timeless truths of the marketing industry?'

By Jessica Tennant 15 Mar 2019

#Newsmaker: "I will always be a print girl" - Brand Cartel's Cilla Thompson
#Newsmaker: "I will always be a print girl" - Brand Cartel's Cilla Thompson

Brand Cartel's newly appointed Cilla Thompson tells us what it's like to be the oldest in the team and that all the office is missing is literally a pool and a flamingo. Oh and that she's rubbed shoulders with David Beckham and Antonio Banderas on shoot...

By Jessica Tennant 13 Mar 2019

Sure, you listen to your customers, but do you listen to your employees?
Sure, you listen to your customers, but do you listen to your employees?

Way back in the seventies, Peter Drucker said that business has only one purpose: to create a customer. That's where Marty Neumeier kicks off from in his recent book The Brand Flip...

By Johnny Johnson 11 Mar 2019

Sports sponsorship: The new playbook
Sports sponsorship: The new playbook

When executed correctly, sports sponsorship is still one of the most powerful options to connect with an already highly engaged, highly emotional audience...

By Gareth Marshall 11 Mar 2019

Are employees the untapped marketing channel?
Are employees the untapped marketing channel?

Most executives would agree that the single biggest asset of their organisation is their people, their employees and management. Employee advocacy is at its core, the promotion of an organisation through its staff...

By Pieter Groenewald 11 Mar 2019

Edgars needs to remember why their good times were so good
Edgars needs to remember why their good times were so good

Back in the day it was the Edgars own-brands that made the Edgars brand so great...

Issued by All Told 8 Mar 2019

Forget business as usual, build a brand ecosystem
Forget business as usual, build a brand ecosystem

Marketers need more than just optimised ad spend and clever campaigns to thrive in fast-changing times. We need thinkers who are prepared to shift business as usual...

By Lisa Steingold 7 Mar 2019

Gen Z requires new thinking, fresh approach
Gen Z requires new thinking, fresh approach

Are financial services providers able to cater to the demands of the next generation?...

By Walter van der Merwe 7 Mar 2019

The future of brand communication in a self-actualised economy of 2050
The future of brand communication in a self-actualised economy of 2050

Chumisa Ndlazi, a marketing and communications practitioner for CSIR shares her thoughts on the role of brand communication in the future...

By Chumisa Ndlazi 6 Mar 2019

Brand Factor's best work: Part 1
Brand Factor's best work: Part 1

Brand Factor is less than a year old, and we're already on job number 210. So the team thought we would take stock of just how much work we've put out over the past 10-going-on-11 months...

Issued by Brand Factor 5 Mar 2019

HKLM delivers fresh new branding for Nigeria's telecoms giant, Glo
HKLM delivers fresh new branding for Nigeria's telecoms giant, Glo

Sixteen years since leading African strategic branding and communications agency, HKLM, created the original brand name, positioning, identity and visual language for the then-new Nigerian telecommunications company, Glo, the agency has recently refreshed the brand with a new look and feel...

Issued by HKLM 5 Mar 2019

Black-owned small business? Get pro-bono packaging design in the Sisonke Design Sprint
Black-owned small business? Get pro-bono packaging design in the Sisonke Design Sprint

Stratcom Branding is calling on entries from 100% black-owned SMME's for the chance to receive a pro-bono packaging design through its bi-annual social responsibility initiative...

5 Mar 2019

5 steps for your brand to build a bond with customers
5 steps for your brand to build a bond with customers

Darren Mansour founder of So Interactive, shares brand digital insights and 5 steps that brands can use to build a bond with their target market...

By Darren Mansour 27 Feb 2019

To sell luxury, should it still be called luxury?
To sell luxury, should it still be called luxury?

It is no coincidence that one of the favoured gathering spots of France's "gilets jaunes" protesters is the Champs-Élysées - after all, it's where the icons of globalised luxury are on display...

By Jean-Noël Kapferer and Anne Michaut 27 Feb 2019

Why these rolling blackouts are an opportunity for brands
Why these rolling blackouts are an opportunity for brands

South Africans are suffering from disappointment fatigue, and brands would do well to navigate their communication strategies accordingly, says Sarah Gooding, Deputy GM of WE South Africa...

By Sarah Gooding 26 Feb 2019

#Newsmaker: Nobethu Jolobe on architecture in strategic branding and communications
#Newsmaker: Nobethu Jolobe on architecture in strategic branding and communications

Strategic branding and communications agency HKLM recently appointed Nobethu Jolobe, with a background in architecture, as creative director for 3D environmental projects...

By Jessica Tennant 26 Feb 2019

Ros Goldin, an independent analyst and ex-marketing director for Cricket South Africa.
Adapt or die for the modern sports fan

Over the past decade, sports audiences have changed dramatically, making relevance key for a successful sports sponsorship...

By Danette Breitenbach 26 Feb 2019

#NewCampaign: "Periods are normal, showing them should be too"
#NewCampaign: "Periods are normal, showing them should be too"

A new campaign by Libresse, called #BloodNormal, aims to encourage positive cultural change around euphemisms and end period shaming by showing realistic depictions of periods...

By Jessica Tennant 25 Feb 2019

Using digital to personalise customer services in Africa
Using digital to personalise customer services in Africa

Digitalisation has led to customers having an overwhelming number of choices in purchasing choices, brand selections and everything they do...

By Ntombi Mhangwani 22 Feb 2019

Trademarks: Use it or lose it
Trademarks: Use it or lose it

It is important that a trademark is used, as failing to do so could lead to the cancellation of the mark if it has not been used for five years...

By Janine Hollesen 21 Feb 2019

Brandwatch appoints YOUKNOW as African channel partner
Brandwatch appoints YOUKNOW as African channel partner

After four years of supporting Crimson Hexagon in Africa as well as the successful merger of Brandwatch and Crimson Hexagon in 2018, YOUKNOW Digital has been appointed as the official distribution partner to Brandwatch...

Issued by YOUKNOW Digital 21 Feb 2019

Boersch on stage.
Getting brandalytical with global brand strategist Nadia Boersch

Nadia Boersch, director of the Global Woman Club Vienna, and CEO of Brandalytical, shares her keys to success when 'big bang' branding and relaunching a brand...

By Leigh Andrews 21 Feb 2019

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