#BizTrends2019

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New press offices

ATKASA has opened a press office on Bizcommunity.com!
ATKASA

ATKASA, a leading Digital Marketing Agency, combines progressive, data-driven thinking with in-depth knowledge garnered from many years experience within the digital space. Which translates to measurable results for our clients.

Redefining the national conversation as Brand South Africa, BLSA and SA INC. join forces
Redefining the national conversation as Brand South Africa, BLSA and SA INC. join forces

The team at Regency Global, producers of the SA INC. TV series, has announced a partnership with Brand South Africa and BLSA...

Issued by Brand South Africa 13 hours ago

Agile, mobile, and accessible: Programmatic is the new startup
Agile, mobile, and accessible: Programmatic is the new startup

Many marketing departments will have to decide how much of their digital adspend should go on premium inventory and how much should go on programmatic. Keabetswe Kgomongwe from Hoorah examines why we should reframe the choice by comparing the two to established businesses and startups respectively...

By Keabetswe Kgomongwe 1 day ago

New APO Group CEO, Lionel Reina.
#BizTrends2019: Africa is one of the major players in the global economic future

New APO Group CEO, Lionel Reina, gives Bizcommunity.Africa his trend predictions for 2019...

1 day ago

Transit advertising (A 'Quantum' leap into commuters)
Transit advertising (A 'Quantum' leap into commuters)

Almost 70% of working-class citizens use minibus taxis also known as 'Quantum' to get to work and back. It is believed to be a powerful brand carrier as it holds the highest brand recall when fully wrapped in a vinyl that provides 100% brand exclusivity...

By Omphemetse Mokwena 2 days ago

Screengrab from .
Deception is the lowest form of marketing

People first engage with people and brands for many reasons related to the first-impression they create - but they stay engaged when there is recognition of, and comfort in the VALUES of those people and brands...

By Nick Grubb 2 days ago

#BizTrends2019: Technology and other packaging disruptors in 2019
#BizTrends2019: Technology and other packaging disruptors in 2019

Packaging design in South Africa in 2019 will be shaped (at an alarming rate) by changes in technology and the way products are viewed and selected...

By Gail Macleod 14 Jan 2019

Five ways to hack Google rankings (Kidding. You can't. But you can do this...)
Five ways to hack Google rankings (Kidding. You can't. But you can do this...)

David Jenkins, founder and partner at digital marketing agency MickeyLlew, look at how to use customer reviews to boost your website's organic ranking on Google...

By David Jenkins 14 Jan 2019

Screengrab from .
Woolworths, Ubuntu Baba saga contains digital lessons for brands of all sizes

South African social media has been in an uproar following allegations that Woolworths had stolen the design of a baby carrier made by a local entrepreneur. This a typical David vs Goliath story. While that may be true, the saga contains digital lessons for brands of all sizes...

By Vumani Ncube 10 Jan 2019

#BizTrends2019: Africa's new creative direction
#BizTrends2019: Africa's new creative direction

It is an exciting time for African creativity. A lot of fresh, new thinking is being injected into the sector, bringing with it strong, contemporary ideas that look to the future while honouring the continent's traditional past...

By Gary Harwood 10 Jan 2019

Mastercard drops name from logo to become symbol brand
Mastercard drops name from logo to become symbol brand

Mastercard has announced that it will be dropping its name from its iconic logo in select contexts...

9 Jan 2019

From left to right - Janine Kruger - group COO, Samantha Gabriel - group managing director, Lesley Waterkeyn - Group CEO and Lele Mehlomakulu - non-executive director and shareholder.
#NewBiz: Colourworks and Designers Ink merge to form CWDi

Colourworks, founded in 1998 and Designers Ink, founded in 2000 have announced their union as a joint force: CWDi...

8 Jan 2019

Marketing research - Fact or fiction?
Marketing research - Fact or fiction?

It's an important question since many marketing decisions are made on the results of marketing research. Decisions should be made on findings that are valid and reliable, but this knowledge formulation and dissemination is not working well in marketing...

By mike broom 7 Jan 2019

Plain packaging for tobacco: what other countries can learn from the UK's experience
Plain packaging for tobacco: what other countries can learn from the UK's experience

Bans on tobacco advertising, promotion, sponsorship and open display in shops in the UK encouraged tobacco companies to make the pack the hero. So they opposed plain packaging and claimed there was no evidence...

By Nathan Critchlow and Danielle Mitchell 4 Jan 2019

Music in advertising
Music in advertising

Adam Howard of Howard Audio explains the strong bond between brand and music as he takes us through the evolution of the Maq Campaign music brand mnemonic while Bliss Brands Marketing Director Liezel Bygate says the proof is in the sales figures...

By Adam Howard 31 Dec 2018

#NewBiz: Nedbank appoints new marketing and communications agencies
#NewBiz: Nedbank appoints new marketing and communications agencies

After an extensive search, Nedbank has appointed the successful agencies selected to work on its through-the-line, sponsorship and digital marketing communication strategies, effective 2019...

27 Dec 2018

Topaz Booysen, head of marketing at Popimedia.
#BizTrends2019: We're in denial about the death of loyalty

As consumers, we're enjoying unprecedented variety in shopping aisles that span continents and are more vocal, demanding and unforgiving of brands than ever before...

By Topaz Booysen 19 Dec 2018

Mandla Shezi, CEO of Hollard International.
Understanding the diversity of Africa is key to its growth

'Africa is not a country' and understanding Africa in all its diversity is fundamental to business excellence on the continent...

11 Dec 2018

Vlogstars! How to start winning at YouTube
Vlogstars! How to start winning at YouTube

"It's such a weird job title, to introduce yourself as a 'YouTuber', but only a small part of it is making the videos. It's a hugely complex role, which only content creators really understand..."

By Leigh Andrews 11 Dec 2018

Sugar Ray who? Did what?
Sugar Ray who? Did what?

No. They have nothing to do with the sweaty pastime involving gloves and mouth guards...

Issued by Sugar Ray Leonard and Partners 10 Dec 2018

Investment deal sees Knight Frank SA rebrand to Galetti
Investment deal sees Knight Frank SA rebrand to Galetti

Following the conclusion of an investment deal with black-owned private equity business Symmetry Capital Partners, Knight Frank South Africa has rebranded to Galetti Corporate Real Estate...

10 Dec 2018

Unbox the festive season
Unbox the festive season

Festive goodwill is part and parcel of the holiday season and we're wrapping up our year with a hamper of promotional goodies...

Issued by Bizcommunity.com 7 Dec 2018

Warren captions this: “The work never stops at the Brand Cartel.”
#BehindtheSelfie with... Dillon Warren

This week, we go behind the selfie with Dillon Warren, founder and financial director at above-the-line and below-the-line creative agency, The Brand Cartel...

By Leigh Andrews 5 Dec 2018

Lionel Reina, chief executive officer, APO Group.
New APO CEO to take group global

APO Group appoints former Orange Africa and Middle East senior executive as CEO...

3 Dec 2018

What women want?
What women want?

Brands promoting gender-balanced marketing are worth £774bn more, says Kantar's "What Women Want?" research...

Issued by Kantar South Africa 3 Dec 2018

Team Ogilvy SA at the Loeries 2018.
#LoeriesBrandRankings: How Ogilvy helps Kimberly-Clark win the marathon

The Kimberly-Clark-Ogilvy relationship has proven its effectiveness again, with Kimberly-Clark making it onto the podium in third spot in the latest Loeries Rankings. Here, Catherine Wanliss, creative director at Ogilvy and Morne van Emmenes, senior brand manager at Kimberly-Clark, share how they keep winning the race...

By Leigh Andrews 30 Nov 2018

Role of sustainable packaging in brand preservation
Role of sustainable packaging in brand preservation

With sustainability and recycling on the legislative agenda globally, it's only a matter of time before non-sustainable practices are met with penalties; and brands are taking preventative measures...

29 Nov 2018

The Blue Train's new repositioning tips the scale on luxury rail experiences
The Blue Train's new repositioning tips the scale on luxury rail experiences

The Blue Train has launched its new brand repositioning - the first in over 20 years - featuring an all-new MICE offering...

28 Nov 2018

Leading disruption
Leading disruption

Brands are increasingly challenged to find growth in uncomfortable places. Now more than ever, marketers have to be ready to lead disruption of their particular competitive landscape...

Issued by Kantar Millward Brown 28 Nov 2018

#NewCampaign: The sound of Russell Hobbs
#NewCampaign: The sound of Russell Hobbs

Household appliances manufacturer Russell Hobbs recently launched its latest TV commercial, 'All Day Every Day', featuring a soundtrack composed from the sounds of its products...

By Jessica Tennant 28 Nov 2018

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