Marketing News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Advertise your job vacancies

Jobs

More jobs Submit a job Open account

New Biz Press Offices

EBM Group has opened a Biz Press Office on Bizcommunity.com!

EBM is a purpose-driven brand and retail marketing company built around one clear philosophy: Be Unsame.

View EBM Group's Biz Press Office

New appointments

Boundless appoints Fran Luckin as global co-chief creative officer

More...Submit a person

Multimedia

All Galleries Audios Videos

#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore

MANZI Water

#Effies2025 | Halo and Pineapple: 100% sustained results

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

South African student selected as inaugural 2026 Effie Lions Foundation Voices of the Future fellow

South African student selected as inaugural 2026 Effie Lions Foundation Voices of the Future fellowAssociation for Communication and Advertising

Hansa Pilsener’s witty radio campaign raises a beer to the over-30s

Hansa Pilsener’s witty radio campaign raises a beer to the over-30sJoe Public

The launch commercial for the all-new Kia Tasman bakkie creates an entire world out of one problem (image supplied)

#BehindtheCampaign | Kia Tasman bakkie TVC takes up the bakkie challenge

Source:

6 internal comms moves that turn culture into real resultsSamantha Page

An immersive Table Mountain experience by Chaos Theory and the Millat Group has won a global event award (Image supplied)

African-led events worldclass as Table Mountain immersive experience wins global award

Dove and Fifa are teaming up to champion the next generation of female sports commentators through the Girl Talk movement (Image generated by AI)

Girl Talk: Finding the next female voice in sports

Ask Africa appoints Jezile Dhlamini as its chief client partner officer

Ask Africa appoints Jezile Dhlamini as its chief client partner officerASK AFRICA

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

The Racket Club's music studio. Source: Supplied.

The Racket Club launches music strategy agency

Castle Lager’s Here’s To The Fans That Stood The Test Of Time campaign leading into the Fifa World Cup 2026 is a recreation of defining moments from South African football history (Image supplied)

Castle Lager’s Here’s To The Fans That Stood The Test Of Time recreates SA football moments

Transformation pays off as Brave Group recognised as a top employer

Transformation pays off as Brave Group recognised as a top employerBrave Group

The future of OTC marketing lies in the recommendation momentMichael Gullan

Source: Image supplied

Calling SA’s creators: 2026 Content Creator Awards now open

The education group said it plans to make it have an international appeal. Sourc: Supplied.

Rosebank College gets a new name for international rebrand

Why 3RC’s blog content matters to gen Z

Why 3RC’s blog content matters to gen Z3RC

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

8 hours

South African student selected as inaugural 2026 Effie Lions Foundation Voices of the Future fellow

South African student selected as inaugural 2026 Effie Lions Foundation Voices of the Future fellow

8 hours

More news

Candice Goodman looks at why conversations, clicks and competitions are becoming the safest way to collect data (Image source: © 123rf )

Exclusive | Building trust through conversations, clicks and competitions

Candice Goodman 5 May 2026

Boxer has launched its newest division, BMedia. Pictured: (Right) Paul Coetzee, group executive: commercial, marketing, retail media and factories officially welcomes Bmedia’s head of department (left) Adrian Naidoo to the Boxer Family at Boxer’s head office in Westville, KZN (Image @ Boxer)

Discount supermarket launches 360° retail media division

4 May 2026

Dove launches a nationwide search for South Africa’s most inspiring creators. Pictured left to right: Mpoomy Ledwaba, Coachella Randy, Lwandile Makhaza, and Thickleeyonce are members of the Dove Creator Council (Image supplied)

#SkinThatDoves | Dove launches nationwide search for SA’s most inspiring creators

4 May 2026

Marketers and agencies need to ensure their values align (Image source: © 123rf )

Part 2: Less noise, more nerve | Marketers: Focus on headline earnings, not awards

4 May 2026

Strategising for the "Alpha-millennial" household

Strategising for the "Alpha-millennial" household

Siwelile Thusi, M+C Saatchi Abel 4 May 2026

It was Sunset Time as thousands of user-generated sunsets transformed high-traffic billboards into moments of golden hour calm across the country. Source: Supplied.

Corona bets on user-generated sunsets for its latest outdoor push

4 May 2026

Lebo Madiba,(left) founder and managing director of PR Powerhouse, received the prestigious Gold award for Powerful Voice in Communication at the World Communications Forum Association (WCFA) awards in Davos, Switzerland (Image supplied)

Top African PR professional receives international gold award

30 Apr 2026

With more channels, more data, more expectations and less room for waste, marketers are under increasing pressure (Image source: © 123rf )

Part 1: Less noise, more nerve | How South African marketers are spending smarter; creating braver

30 Apr 2026

A key theme going into 2026 is social engineering and the impact that has on fraud (Image source: Spend Trend 2026 Report)

#BizTrends | Spend Trend 2026 Part 1: Social engineering and its impact on fraud

Danette Breitenbach 29 Apr 2026

This ad was submitted in the complaint. Source: ARB.

L’Oréal, Eucerin face off over “#1” claim as ARB rules

Karabo Ledwaba 29 Apr 2026

CMO Council's Marketing’s Power Partners: AI and the Human Essence report explains why AI alone doesn’t deliver growth (Image source: © 123rf )

Why AI alone doesn’t deliver growth - it needs human marketers

29 Apr 2026

Your brand is already being judged by an AI that has never read your press release

Nkateko Khosa, Brave Group 29 Apr 2026

Volkswagen refreshed iconic VW You and Me TVC as part of their 75th anniversary in SA

28 Apr 2026

"Consistent organic growth remains our North Star. While it will take time to outpace historical losses, our Q1 results are in line with expectations and ahead of Q4 2025," says Cindy Rose, WPP CEO (Image source: @ WPP

No surprises in WPP Q1 results

28 Apr 2026

(L to r:) Kabelo Makwane, ICT executive, Ricky Hendricks, Google Marketing Strategy & Partnerships in SSA, Alex Okosi, managing director, Africa, Google, Janet Booysen,Massmart marketing VP (acting) and Anwar Jappie, chair @ Effie Awards (Image source: LinkedIn

First- of-its-kind training bridges gap between digital content and physical commerce

28 Apr 2026

Source:

You probably wouldn’t notice if an AI chatbot slipped ads into its responses

Brian Jay Tang and Kang G. Shin 28 Apr 2026

Why influencer marketing budgets shifting back to authentic creator-led content in 2026

Why influencer marketing budgets shifting back to authentic creator-led content in 2026

Penquin 28 Apr 2026

Carat South Africa recognised as Scopen’s Best Media Agency to Work For

Carat South Africa recognised as Scopen’s Best Media Agency to Work For

Dentsu 28 Apr 2026

(Image: @ Lesley Svenson, Bizcommunity)

Clio Awards | SA agencies showcase how local can land internationally

Danette Breitenbach & Karabo Ledwaba 24 Apr 2026

#CannesLions2026 | 2 exceptional SA creatives named to prestigious juries

24 Apr 2026

Pictured (L to r): Katja Fasink, CEO of key7 Communications and Cyber Security, Slovenia,Maxim Behar, WCFA president and CEO of M3 Communications Group, Bulgaria, Lebo Madiba, managing director, PR Powerhouse, South Africa, Diego Biasi, PR and Digital Strategy Consultant and Founder and CEO of BPRESS Italy,and Sergii Bidenko, reputation and crisis advisor at SEC Newgate Ukraine and member of the Management Board of ICCO (Image composite: @ Ruth Cooper, Bizcommunity)

Corporate crisis: The broken heart of communications

Lebo Madiba 24 Apr 2026

Pep is one of the best marketers to work for according to Scopen. Source: Pep.

Scopen: SA agencies want to work with Pep, Nedbank

24 Apr 2026

Source:

From AI companionship to brand trust, Warc outlines 2026's key trends

24 Apr 2026

Fashion care brand, The Lab’s latest campaign reframes 'care as culture'

24 Apr 2026

Why the best client relationships are built on uncomfortable honesty

Why the best client relationships are built on uncomfortable honesty

We Do Digital 24 Apr 2026

The Spend Trend Report highlights consumer spending trends in 2026 (Image supplied)

#BizTrends | SA consumer resilient, but still loves a treat!

Danette Breitenbach 23 Apr 2026

Effie invites brands to shape the next generation of marketing talent through Effie College

Effie invites brands to shape the next generation of marketing talent through Effie College

Association for Communication and Advertising 23 Apr 2026

Ogilvy tops the creative agencies. Source: Supplied.

These are South Africa’s best agencies to work for, according to Scopen

23 Apr 2026

Ogilvy and Pep recognised by the industry for excellence in culture and partnership

Ogilvy and Pep recognised by the industry for excellence in culture and partnership

Ogilvy South Africa 23 Apr 2026

Algorithm Performance Marketing launches Lighthouse Geo: Africa's first AI visibility platform

Algorithm Performance Marketing launches Lighthouse Geo: Africa's first AI visibility platform

Algorithm Agency 23 Apr 2026

Let's do Biz