Most Read

  • Telkom CEO Sipho Maseko to step down
    Telkom has announced that its CEO and executive director Sipho Maseko will step down on 30 June 2022. The telecoms company said the process to appoint a successor is well underway and a designated group CEO will be announced in the not too distant future.
  • How cooking oil brought a moment of joy during a dreadful week
    It is possible that cooking oil prevented more looting in South Africa in the last week than the president, the ANC, the intelligence community, the army and the police combined. This, without question, says something about the versatility of the product. It says even more about the state of the state. When you are shown up by canola, you might want to revisit your strategy. By Howard Feldman
  • Park Advertising launches digital performance unit, Lucid Media
    Performance Media across Search, Social and Programmatic platforms is the single fastest growing area of digital media in South Africa. Combine that with the detailed analysis of campaign management, tagging and ad operations, and it becomes apparent that these highly specialist functions require a highly specialised unit.
  • Transnet hit by cyberattack - Operations disrupted nationwide
    The Transnet Port Terminals website has been hacked, implying that all companies under Transnet have been affected. All Transnet websites were down at the time when reporting was done for this SA Trucker article. The publication cited sources who requested to remain anonymous because they are not allowed to speak to the media.
  • #BehindtheBrandManager: Meet Tamsin Darroch of Kellogg's South Africa
    Few food brands have the historical connection with consumers around the world as Kellogg's does, having held meaning at the breakfast table for over a century. By Lauren Hartzenberg
  • Business unusual for small enterprises on the road to recovery
    The Covid-19 pandemic has hit South Africa's small business sector hard and there are grim statistics to bear this out. Those statistics will not be repeated here. After all, if you are a small business owner setting out on the road to recovery, the last thing you probably want is more details of the toll the pandemic has taken on small enterprises. Far more useful would be some good, solid tips on how to build back better after any business setbacks. By Ameen Hassen
Show more
Advertise on Bizcommunity

Subscribe to industry newsletters

#Covid19: Brands get creative promoting social distancing

NEWSWATCH: Brands around the world are spreading the word, encouraging people to follow important guidelines set out by the government like washing hands and staying home to help curb the spread of the coronavirus.
Image source: The Coca Cola Company.

Strict advice to maintain distance from others hasn’t been followed by everyone, with many continuing to ignore the rules set out to protect them. With the South African government announcing a national lockdown, commencing from midnight on Thursday, 26 March, it's more important than ever to adhere to these guidelines to help flatten the curve.

Ramaphosa announces nationwide lockdown

South Africa will enter a nationwide lockdown for 21-days with effect from midnight on Thursday 26 March 2020, President Cyril Ramaphosa said...

24 Mar 2020


In the USA, the Coca-Cola company has put up a billboard in Times Square, one of the most crowded places on Earth to send a social distancing message as the coronavirus outbreak continues to spread. The billboard puts space between the letters in the brand’s normally tightly connected script logo.


On social media, Nike released a new advertising campaign to express the importance of social distancing during this time. "If you ever dreamed of playing for millions around the world, now is your chance," the ad reads. "Play inside, play for the world."


Meanwhile, here at home, many restaurant chains followed suit. Popular pizza chain, Debonairs Pizza has added "Stay Home" to its logo to promote the concept of social distancing on social media.


Nando's also shared a post:



KFC South Africa has shared a video on its Twitter page saying: "In order to stand together, we need to stay apart. Keep safe fam."


Meanwhile, Wimpy added "apart" to its tagline to prove the point:



Retail chain Boxer took a similar approach, reminding customers to keep a safe distance when they shop:


Axe South Africa did the same and posted a video on social media asking "Axe men" to give themselves and others a little space.


Insurance brand, Sanlam used its well-known logo to promote hand washing:


Great examples of how brands remain creative while also helping our communities stay informed throughout these trying times.
Comment

Let's do Biz