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Boomtown develops the Mertech brand

Boomtown has been appointed by Mertech Marine to create a professional brand strategy for its subsidiary business, Mertech Cable and Wire.
Working across the corporate identity, Boomtown created a new brand architecture for the company that included updated contemporary photography, website development, and an e-brochure. The objective was to develop a clear brand narrative and communication directive for the business’ key audiences.

To do this, Boomtown immersed itself in the business and the industry to be able to clearly define the Mertech Cable and Wire unique selling points, brand personality and purpose from a long-term strategic perspective. With this foundation, a succinct and transparent communication strategy was developed, as well as relevant design collateral which will bring the brand positioning to life.

Mertech Marine recovers and recycles redundant telecommunications cables from the seabed, and with Mertech Cable and Wire manufactures a wide range of high-quality steel cables and wire products – providing a full end-to-end solution that complements the Mertech Group’s zero to landfill vision.

We are an independent strategic brand agency that specialises in creative brand design, integrated communications, and digital marketing. We believe that everyone can look, but not everyone can see. It's why we use on-the-ground market immersion and create culturally relevant, creative solutions to connect brands with hearts.



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