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Everyone's stoked about Cyber Monday - vendors, customers and hackers

17 Nov 2009

Less than two weeks until Cyber Monday. You've got staffing queued up. Your warehouse is full. Your shipper is standing by. But have you considered what will happen on your website after a flood of qualified buyers click on the irresistible and precisely worded ad for your product or service? Now (not then) is the time to find out if your website can take the heat that Cyber Monday will dish out.

E-commerce retailers see a 73% increase in online conversions on the Monday following Thanksgiving (compared to the average shopping day in November), according to the Yahoo Network Insights team. This means when consumers open their wallet on 30 November, they will be ready to buy.

You've got one shot - one day - to win their holiday business, and you need to be totally sure your customers' data is completely secure, as hackers are just waiting to steal all of those juicy credit card numbers from the thousands of people coming to your site that day.

Read the full article here.