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#LockdownLessons: Offer customers value for money, says The Crazy Store's Kevin Lennett
#LockdownLessons: Offer customers value for money, says The Crazy Store's Kevin Lennett

The Crazy Store MD shares how the in-store environment has had to change to prioritise health and hygiene, and why offering customers value for their money is more important than ever...

By Lauren Hartzenberg 3 days ago

Level 3: Green light for takeaways and booze, but tobacco ban remains
Level 3: Green light for takeaways and booze, but tobacco ban remains

The ban on cigarettes and related tobacco products will remain in place, but alcohol will be permitted for sale on certain days of the week...

By Lauren Hartzenberg 28 May 2020

#OrchidsandOnions: Forever blowing bubbles
#OrchidsandOnions: Forever blowing bubbles

Slowly, perhaps, but the marketing and advertising world is starting to heal. And, every now and then, a non-Covid-19 ad pops up which relieves the cliched tedium of promotion spots trading on the virus crisis...

By Brendan Seery 27 May 2020

6DOT50 launches Digital Rands to pay for essential goods
6DOT50 launches Digital Rands to pay for essential goods

6DOT50 is stepping in with a new way to pay for essential goods, as Covid-19 takes its toll on the South African economy...

By Evan-Lee Courie 26 May 2020

Covid-19 a shot in the arm for e-commerce
Covid-19 a shot in the arm for e-commerce

Online retail may account for under 2% of total retail sales in South Africa, but the Covid-19 pandemic is encouraging consumers to switch to digital shopping and payment alternatives...

By Lauren Hartzenberg 25 May 2020

3 factors impacting online shopping in SA, and how to address them during lockdown
3 factors impacting online shopping in SA, and how to address them during lockdown

SA might never be able to 'go back to normal', especially in terms of retail which currently contributes 15% of South Africa's GDP...

By Semona Pillay 22 May 2020

2020 2.0, the new normal and what's next for brands [Part 2]
2020 2.0, the new normal and what's next for brands [Part 2]

"It feels like we started this year in January with huge excitement and goals. Kids went back to school, we got on with work and before we knew it, we kind of had to stop again and our path has completely altered. So, really, it's about what's next and how we reboot and get back into 2020, our 2020 2.0..." - Diana Springer, head of strategy at Black & White, an M&C Saatchi Company...

By Jessica Tennant 21 May 2020

Using beauty as a vehicle for economic inclusion
Using beauty as a vehicle for economic inclusion

The Covid-19 lockdown has stalled South Africa's dynamic beauty services industry. Due to the high-touch nature of the job, it may be a while until beauty practitioners are able to safely resume trade...

By Lauren Hartzenberg 20 May 2020

Photo by Startup Stock Photos from .
Building a brand during times of crises

In today's highly challenging times, organisations across the board are searching for ways to streamline business operations, lower costs, and effectively do more with a lot less. Many companies are looking to cut cost in order to survive, and too often, marketing and brand awareness are the casualties...

By Jacqueline Boulos Mayer 20 May 2020

#LockdownLessons: Puma SA's Luke Barrett-Smith on the new retail reality
#LockdownLessons: Puma SA's Luke Barrett-Smith on the new retail reality

Puma SA's MD shares how the company is adapting to do business during the pandemic, and how Covid-19 will impact retail...

By Lauren Hartzenberg 14 May 2020

#LockdownLessons: Phenomenal collaboration happening in the property sector
#LockdownLessons: Phenomenal collaboration happening in the property sector

Seabelo (Herbert) Theledi, founder and MD of Nthwese Developments, shares his experience of the current Covid-19 crisis and how his organisation is navigating these unusual times...

By Sindy Peters 13 May 2020

Photo by John Schnobrich on .
How brands can be there for at-home consumers

As the new normal sets in, people are spending less money on non-essential items like makeup and outdoor activities, and more time and money on consuming online media. It is important for marketers to understand this shift in consumer behaviour...

By Michael Gullan 13 May 2020

Photo by Paul Hanaoka on .
Customer communication is always vital, Covid-19 makes it even more so

As the world starts to emerge from under the shadow of Covid-19 and economic activity resumes at a meaningful level, a few things will set the companies apart that survive and go on to thrive from those that don't...

By Greg Chen 8 May 2020

#LockdownLessons: Adapt where possible, says Clover Mama Afrika Trust's Prof Elain Vlok
#LockdownLessons: Adapt where possible, says Clover Mama Afrika Trust's Prof Elain Vlok

Professor Elain Vlok, Clover manager of the Clover Mama Afrika Trust, shares her experience of the current Covid-19 crisis and how her organisation is navigating these unusual times...

By Sindy Peters 6 May 2020

#OrchidsandOnions: All in this together...
#OrchidsandOnions: All in this together...

Subaru WRX ad is simple and gets the 'flatten the curve' message across with clever execution...

By Brendan Seery 5 May 2020

#LockdownLessons: Food security, especially in schools, requires collaborative intervention
#LockdownLessons: Food security, especially in schools, requires collaborative intervention

Karl Muller, operations manager at Tiger Brands Foundation, shares his experience of the current Covid-19 crisis and how his organisation is navigating these unusual times...

By Sindy Peters 5 May 2020

Covid-19: Short-term pessimism, long-term optimism
Covid-19: Short-term pessimism, long-term optimism

This too shall pass. And once it has, we will need small-, micro- and medium-sized enterprises more than ever to boost our flailing economy, drive innovation and create jobs...

By Rowan Leibbrandt 4 May 2020

#StartupStory: Haute Afrika embodies sophistication and elegance
#StartupStory: Haute Afrika embodies sophistication and elegance

Ten-year-old Gracia spent hours watching her seamstress grandmother make clothes. As she grew older, she became concerned about how people didn't like to wear African print designs...

By Evan-Lee Courie 1 May 2020

#LockdownLessons: Collaborate and communicate, says Apollo Brands' Gareth Kemp
#LockdownLessons: Collaborate and communicate, says Apollo Brands' Gareth Kemp

As managing director of Apollo Brands, the official distributor of Under Armour in South Africa, Gareth Kemp is responsible for keeping the company's wheels turning...

By Lauren Hartzenberg 30 Apr 2020

#LockdownLessons: Mielie Mailer uses nature to help save the world
#LockdownLessons: Mielie Mailer uses nature to help save the world

Trent Pike, founder of Mielie Mailer, believes that after the nationwide lockdown, more courier companies should consider looking at sustainable alternatives...

By Evan-Lee Courie 24 Apr 2020

#LockdownLessons: be.first helps uplift local businesses
#LockdownLessons: be.first helps uplift local businesses

For Dishi Smit and Keri Stewart, the co-founders of be.first, the pandemic has turned business upside down, but they've found a way to support small local businesses...

By Evan-Lee Courie 23 Apr 2020

#LockdownLessons: NOWNOW - Your People, Your Fashion
#LockdownLessons: NOWNOW - Your People, Your Fashion

#LockdownLessons: Eohan Lakey, founder of NOWNOW, a marketplace for local fashion designers and brands, shares his experiences during the Covid-19 pandemic...

By Evan-Lee Courie 20 Apr 2020

#LockdownLessons: Argility embraces Industry 4.0 tech
#LockdownLessons: Argility embraces Industry 4.0 tech

#LockdownLessons: Tanya Long, Chief Operating Officer, shares with us how the coronavirus has impacted The Argility Technology Group...

By Evan-Lee Courie 20 Apr 2020

Photo by Webaroo on .
SA's email lockdown open rates higher than Black Friday month

While South African business owners scramble to mitigate the devastating economic impact of coronavirus and an extended national lockdown, marketing teams have to adjust quickly to a radically altered business and communications landscape.

By JD Engelbrecht 16 Apr 2020

#OrchidsandOnions: The 'quest' for realism
#OrchidsandOnions: The 'quest' for realism

You might as well be Nostradamus, Siener van Rensburg or the auntie who puts together the astrology column in the newspaper for all anyone can predict the future, AC (After Coronavirus)...

By Brendan Seery 14 Apr 2020

Lockdown shopping: Retailers ramp up in-store safety measures
Lockdown shopping: Retailers ramp up in-store safety measures

Some of South Africa's largest retailers have introduced additional safety measures, including barrier screens at till points and protective visors...

By Lauren Hartzenberg 3 Apr 2020

Image credit: Mikaala Shackelford on .
CX from a millennial perspective

To engage with millennials brands must weave seamless experiences across digital platforms and multiple channels...

By Pieter De Villiers 2 Apr 2020

#OrchidsandOnions: Unity against Covid-19
#OrchidsandOnions: Unity against Covid-19

There's nothing like a good crisis to bring out the best in brands ... and a number of our household name companies stepped up this week to throw their weight behind President Cyril Ramaphosa's plea for people to stay at home...

By Brendan Seery 31 Mar 2020

Credit: Cytonn Photography on .
How brands should respond to declining sales

It is now a sad reality that the disruption which the coronavirus is creating is on the increase in Nigeria and, as should be expected, this is certainly creating some ripples and racking of nerves across the advertising industry...

By Austin Efienamokwu 27 Mar 2020

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Digital content is meaningless without unique experiences

In the effort to keep up with trends and consumption patterns of always-on consumers, brands and creatives are seemingly more focused on the next wave of digital innovation than on making emotional connections with consumers. Most especially during these trying times amidst the virus...

By Darren Johnston 23 Mar 2020

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