Telkom has announced that its CEO and executive director Sipho Maseko will step down on 30 June 2022. The telecoms company said the process to appoint a successor is well underway and a designated group CEO will be announced in the not too distant future.
It is possible that cooking oil prevented more looting in South Africa in the last week than the president, the ANC, the intelligence community, the army and the police combined. This, without question, says something about the versatility of the product. It says even more about the state of the state. When you are shown up by canola, you might want to revisit your strategy.ByHoward Feldman
Performance Media across Search, Social and Programmatic platforms is the single fastest growing area of digital media in South Africa. Combine that with the detailed analysis of campaign management, tagging and ad operations, and it becomes apparent that these highly specialist functions require a highly specialised unit.
The Transnet Port Terminals website has been hacked, implying that all companies under Transnet have been affected. All Transnet websites were down at the time when reporting was done for this SA Trucker article. The publication cited sources who requested to remain anonymous because they are not allowed to speak to the media.
Instead of aiming for one all-conquering video, you should rather take a mid to long-term approach. This ensures the right video marketing mix strategy.
Often we’ll start a video-creation process, and the client will come to us and tell us what type of video they want to make.
This usually goes something like: Can we have a brand video that drives traffic to our site and also lives on our site and generates leads. Can it also be used at presentations as well as being useable as a television commercial? Can it take into account mobile screens while giving us a voice on social media? Can you make us one video that does all this?
In a nutshell, the client has asked for every video in the world that achieves every business and brand goal. Wrapped into one all-conquering piece of moving picture content. Simply put, it proves the power of the medium of video.
When imagined by the visionary, it is the answer to all problems. The secret to all sales. The entertaining yet informative showpiece that’s gonna colour the world of every fortunate soul who crosses its path.
Seldom are the words, strategy and video used in the same sentence. As in: “What is our video strategy for this year?” or “Should we use this video in line with our brand or sales strategy?” or “Does this video follow a head or heart strategy?” or “When should we create and release which video?”
That’s why we’ve stopped asking "What type of video do you want to make?" Instead, we ask, “What do you want your video to achieve for your business this year?”
The way to ensure year-round video efficacy is to:
Sort out your annual budget
Make sure a healthy part of that budget is going to seeding
Make the right videos at the right time
Know the difference between sales and branding
Measure your CPC and CPM
Use a mixture of platforms until you find the right one
On this note, there are a bunch of platforms fighting for your money. Taboola, Youtube, LinkedIn, Teads, Facebook, Instagram – they all want your video spend. Few businesses have the budget to get onto them all at once. And then there's still the matter of your supplementary video.
That is the video that will live on your website and in your presentations. There's a lot of video to make and a lot of places to put them.
My advice is to stop looking for your single silver bullet video. Start looking for your progressive video strategy. Video to feed the strategy, and a spend-model to bring you the balance between production and seeding.
But get into the video game. It's fast, fun and it's the future. For now, at least.
Travis Bussiahn is the Executive Creative Director of the Happy Media Video Agency. He solves creative and business problems for both Happy Media and its clients. He understands the importance of emotional connection in content, branded or otherwise and believes in traditional media's ability to be blended with new media to profound and holistic effect. He loves and excels at concept and the art of story. Contact details: website www.happymedia.co.za | Twitter @TravisBussiahn
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