You can host a website video for free on Vimeo and YouTube. There are other options but these are the two main platforms used for free hosting. YouTube seems like the right place to host right? But what about the recommended videos that pop up afterwards?
This breaks brand immersion. Vimeo offers great business and professional packages but they come at a cost.
Do you plan to generate leads or ask for email addresses during or after your video?
Is your video an advertising tool or a website informer?
YouTube is great for advertising so you may choose to host the advert on Youtube. Then you could host the website version on Vimeo. You could compress for WhatsApp. You could host the advert on Facebook as well for advertising purposes. You could publish on all the platforms or a single one.
Again, it all depends on what function you are expecting your video to perform. A well-managed budget can be flexibly shifted as monthly data informs. Video is a fluid medium. Your hosting strategy can be fluid as well.
In 2018, the number of channels earning six figures per year on YouTube grew by more than 40% year over year! To try and learn more about this, Shorr Packaging conducted an analysis of more than 1,500 YouTube user channels to learn more about the growing impact of YouTube influencer marketing...
Do you want to build your own platform to monetise your video content? It's like building your own video-on-demand platform. A VOD is a great way to build an audience and add value to your production efforts.
Again, there are a plethora of options. From Udemy to Vimeo OTT to Youtube Premium. Brightcove is another platform engine of note. But it all comes down to cost and model.
Travis Bussiahn is the Executive Creative Director of the Happy Media Video Agency. He solves creative and business problems for both Happy Media and its clients. He understands the importance of emotional connection in content, branded or otherwise and believes in traditional media's ability to be blended with new media to profound and holistic effect. He loves and excels at concept and the art of story. Contact details: website www.happymedia.co.za | Twitter @TravisBussiahn
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