In Nielsen and Taboola's "Moment of Next" study, the two company's took a look at video-watching...
Travis Bussiahn 24 Oct 2019
The data on video marketing isn't nebulous stats. That's where your target market is...
Travis Bussiahn 9 Oct 2019
A lot of people don't know where to begin with video in today's digital space...
Travis Bussiahn 1 Oct 2019
It's a strange time for media in general. Spending is shifting like Namibian sand in the wind. TV is cheaper, radio is morphing like food dye in water and the promise of a digital future is waxing lyrical...
Travis Bussiahn 1 Jun 2015
There we sat around a large boardroom table, salmon and scrambled egg laden croissants before us, all members of a newly assembled future-proof think tank...
Travis Bussiahn 17 Jul 2014
Hello Mr/Mrs Radio Station Manager. You see the DJ sitting in that studio over there? Well he or she is, with every word, building their personal brand on the back of your station's reach.
Travis Bussiahn 30 May 2014
Radio is a passion of mine and, next to writing, is the medium I've worked with longest. Radio, in effect, was a media hub that launched me into all of the new spaces I play in today.
Travis Bussiahn 20 May 2014
When you buy advertising from an online vendor like the Big 'G' you get two main options: You can place advertising on their Search Network or you can place advertising on their Display Network.
Travis Bussiahn 11 Mar 2014
Look at them over there. They're leaders in innovation. It's written on their wall in bold typography, on their website in luxurious .gif while their LinkedIn profiles deem them thus as well. They are captains of industry, masters of the future, legends of the letter 'i'.
Travis Bussiahn 7 Mar 2014
The carcass is the prize. In this story the carcass is content marketing success. We (as in the content people) are the buzzards, but instead of enjoying the spoils, a lot of us seem to be stuck circling.
Travis Bussiahn 26 Feb 2014
One of the tactics that us content marketers can use for our own or our client blogs is curation.
Travis Bussiahn 21 Feb 2014
Within some of the most powerful media groups in SA, often there are many business units. Each of these units is mandated to drive creativity and innovation into their markets by telling the stories of their clients to the audiences that consume them.
Travis Bussiahn 17 Feb 2014
If you haven't taken the time to authentically know your audience - not their age or wage or LSM, but their culture and hopes and dreams - then you're probably giving them headache pills for a calcium deficiency. (Video)
Travis Bussiahn 4 Feb 2014
I'm convinced this is the year where it all finally comes together for business and content in South Africa. The year where the blank bored-room stares are replaced with twinkling eyes.
Travis Bussiahn 28 Jan 2014
Traditional platforms generally still hold a lot of the audience mass and so can drive participation if they tailor their propositions properly. (video)
Travis Bussiahn 22 Jan 2014
"How do you give someone purpose?" he asked me, his gaze direct as he slurped down the last bit of his freezo. The wintery afternoon sun streamed through the large glass windows behind me and glinted in his eyes as he asked. This was a professional moment both compelling and onerous all at once.
Travis Bussiahn 13 Aug 2013
It was a cull: over 900 in just under three hours. She was finally doing it and it was affecting to behold. Years of building her personal network were being erased in the office upstairs and every time she came down to fill up the teacup and grab another rusk she seemed happier, lighter, purposed even.
Travis Bussiahn 21 Jun 2013
There's an interesting thing I'm watching in the content strategy & marketing space: A separation of paths, a divergence in the wood. I might be tired and on the wrong side of too many coffees as this epiphany comes, so grab a pinch of salt and humour me.
Travis Bussiahn 5 Jun 2013
Marissa Mayer is a businessperson I admire greatly. I feel she has a mixed media mindset that sees her understanding that traditional media is as important as new media and I like what she had to say about advertising in the mobile space. (Yes! This article is about radio).
Travis Bussiahn 21 May 2013
"Content". There's that word again. Next to "big data", "innovative" and "digital strategist" it should vie for the most used and misunderstood buzz term of the year. (video)
Travis Bussiahn 8 May 2013
