Statistics of how video is exploding are available. They're on many successful advertising and business content platforms. One of those is Forbes.
In a forbes.com ‘state of video marketing’ update the following facts present themselves:
Those aren't nebulous stats. That's where your target market is. And there's a powerful correlation between CPM, CPC and video done right.
The potential of the massive video market unlocked. Capture a percentage of it and you're good to go.
According to Forbes, video marketing in the USA alone was worth $135bn in 2018. Entire marketing budgets are now spent on effective video marketing.
It saves money for the client when produced in an affordable and honest manner. How? Those CPMs and CPCs will confirm it.
The secret sauce is finding the right combination of production and placement. You should be using ideas learnt from linear broadcasting. Promo, promo, promo. That's how the best TV channels and radio stations ramp their brand value.
Promo, promo, promo. Production + placement + timing = better CPMs and CPCs. To TV channels or radio stations, that's like how many eyes and ears they get for how much they spend on getting them.
Believe me when I say it, do not fear the 4IR. Whether Gen X (1965), xennials (1975), millenials (1980) or iGen/Gen Z (1995). It's still human eyes and ears fixed on your messaging.
Don't fear your audience from behind a cloud of scary articles. Embrace them and give them what they've always responded to promo, promo, promo.
Classy video content, done right, served to the viewer will resonate. There's no trickery or hidden secrets. The whole Cambridge Analytica scandal came down to one thing in the end: Video done right.
The difference is that it was video done right for the wrong reasons: To win elections by swaying souls. It was a little too much secret sauce used in an unfair way. Comparable to an athlete winning through substance abuse, or Obelix drinking magic potion.
Having mentioned radio, let's give it due praise. When digital video campaigns combine with key radio messaging it yields incredible results. The same goes for linear TV and social media video – they love one another.
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Now you know where the eyes and ears of your target market are sitting. It's time to do something bold about it.
Get the right video strategy in place, promo, promo, promo, and watch those CPMs tumble as you engage the world.