Lisa Steingold is a marketer, wannabe cyclist and author of Cut the Crap; the Power of Authenticity for Brands.
Lisa takes the insights from having worked as a communications consultant and coach and couples it with her formal experience in the field of marketing and brand engagement to ensure she lives and breathes brand engagement.
Her very own personal 'THEORY OF EVERYTHING' is (Authentic Engagement + Business Insight)*Innovation = Mastery®
She's as passionate about coffee, cycling and learning AS she is about her work and connected brands. Dedicated writer and connector, she maintains however that chocolate will always be her first love.
The author of several books on topics including Get Real, Looking for Love in All the Wrong Places, Stop the Debt Bus and numerous others, Lisa has also contributed to The Journal of Marketing, CNBC Africa, Ventures Africa and The Star Workplace. With a passion to prompt audiences to think Lisa is a frequent speaker and presents on various topics relating to authentic personal and brand engagement.