
Marketing & Media
Retail
Finance
ICT
ESG & Sustainability
Latest jobs
Direct Sales Account Executive | Johannesburg | Tractor Outdoor | 3 Sep |
Site Developer | Centurion | Brand IQ | 3 Sep |
Sales Representative | Pinetown | Worldwide Positions | 2 Sep |
More jobs |
Financial exclusion remains one of South Africa’s most pressing challenges, with more than 16 million adults still locked out of the formal credit economy.
At the heart of the campaign is a peelable billboard, unveiled at Melrose Arch in Johannesburg. The interactive installation allows passersby to physically peel away layers symbolising fear, misinformation, and exclusion.
Behind each of the 500 strips is a QR code unlocking a free e-learning credit education course.
The campaign goes further, offering prizes and training to expand access to education and digital resources.
These include:
The initiative comes against a sobering backdrop of limited financial literacy:
Says Amy Beck, CMO of TransUnion Africa, “When people understand how credit works, they gain the confidence to change their future, and lenders gain the insights to see them clearly. This campaign is about breaking down the barriers that hold people back and empowering them to take control of their financial story.”
On 26 August, TransUnion will extend the concept digitally with a virtual peelable billboard, giving 4,500 more South Africans access to courses, training, and prizes.
The initiative is supported by the International Finance Corporation (IFC), the private sector arm of the World Bank Group, highlighting the global importance of financial inclusion in driving economic growth.
South African icons Springbok star Lukhanyo Am and fashion entrepreneur Tshepo Mohlala will lead the launch, peeling the first layers of the billboard while sharing their own stories of resilience and success.
Their journeys embody the campaign’s core message: when visibility, support, and opportunity align, transformation becomes possible.
More than just a credit education initiative, Be the Reason Things Change seeks to redefine opportunity.
From buying a car to starting a business, informed financial decisions can be life-changing.
For consumers, the campaign offers knowledge and confidence; for lenders, it’s a call to recognise potential in those previously overlooked.
As TransUnion rolls out its ambitious movement, one message is clear: financial inclusion is not just about credit — it’s about visibility, empowerment, and change.
Direct Sales Account Executive | Johannesburg | Tractor Outdoor | 3 Sep |
Site Developer | Centurion | Brand IQ | 3 Sep |
Sales Representative | Pinetown | Worldwide Positions | 2 Sep |
More jobs |