South Africa
Marketing & Media Radio & Audio
Submit newsAdvertiseSubscribe
NewsPress Office NewsCompaniesJobsEventsPeopleMultimediaFeaturesOpinion
AdvertiseSubmit news

Industries

All industriesAgricultureAutomotiveConstruction & EngineeringEducationEnergy & MiningEntrepreneurshipESG & SustainabilityFinanceHealthcareHR & ManagementICTLegalLifestyleLogistics & TransportManufacturingMarketing & MediaPropertyRetailTourism & Travel

Features

Loeries Creative WeekPendoringBizTrendsBizTrendsTVIMC ConferenceOrchids and OnionsThe Lead CreativeMore Sections..

In the news

DentsuMediaHeads 360Algoa FMUniversity of Johannesburg - Marketing ManagementHeineken BeveragesTractor OutdoorHelmBizcommunity.comKena OutdoorMultiChoiceSpark MediaThe Publicity WorkshopPublicis Groupe AfricaOLC Through The Line CommunicationsBroad MediaEnquire about a company Biz Press Office
Agriculture
Automotive
Construction & Engineering
Education
Energy & Mining
Entrepreneurship
ESG & Sustainability
Finance
Healthcare
HR & Management
ICT
Legal
Lifestyle
Logistics & Transport
Manufacturing
Marketing & Media
Property
Retail
Tourism & Travel

News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

Submit content

My Account

Advertise with us

Trending

2 days 7 days 30 days By Industry

Subscribe & Follow

Advertise your job vacancies
    Post your Job Ad here >>
    Search jobs

    Jobs

    More jobsSubmit a jobOpen account

    New traditions - Radio drives iTunes charts

    Using traditional media platforms in partnership with new ones is something that I find very appealing. Traditional platforms generally still hold a lot of the audience mass and so can drive participation if they tailor their propositions properly.
    Travis BussiahnBy Travis Bussiahn
    22 Jan 2014
    22 Jan 2014

    This video case study shows a very nice example of how a traditional medium (radio) was used successfully to drive engagement and ultimately sales for Sony on iTunes. It's a very nice harmony of reputable brands working together to create tangible success across a specific spectrum.


    Read more: traditional media, iTunes, case study, Travis Bussiahn
    Share this article
    NextOptions

    About Travis Bussiahn

    Travis Bussiahn is the Executive Creative Director of the Happy Media Video Agency. He solves creative and business problems for both Happy Media and its clients. He understands the importance of emotional connection in content, branded or otherwise and believes in traditional media's ability to be blended with new media to profound and holistic effect. He loves and excels at concept and the art of story. Contact details: website www.happymedia.co.za | Twitter @TravisBussiahn
    TopicsNext
    Top stories
    More news
    Let's do Biz