The Fourth Industrial Revolution (4IR) is ushering in technologies that can enable us, the South African digital industry, to change the course of history...
Josephine Buys 8 Jan 2018
The 2016 IAB MIXX brought together marketers, advertising executives, publishers, and ad technologists to discuss digital advertising's new world order...
Josephine Buys, IAB South Africa 19 Oct 2016
At a time when traditional methods of publishing are undergoing rapid change, audiences are no longer a given. Publishers and advertisers need to meticulously tailor their content to survive in a cutthroat media landscape...
Josephine Buys, IAB South Africa 23 Sep 2016
There was a strong line-up of talented and accomplished female speakers at the DStv Seminar of Creativity and women featured prominently in the Loeries judges and award-winners...
Josephine Buys, IAB South Africa 25 Aug 2016
The transition of all businesses to digital is inevitable. Its efficiencies, insights and transformative capabilities can't be ignored...
Josephine Buys, IAB South Africa 24 Feb 2016
Today's digital consumer habits cannot be typecast. While we would all embrace a clear causality between our digital campaigns and customers' actions, our innate humanness gets in the way...
Josephine Buys, IAB South Africa 19 Feb 2016
