Josephine Buys

Profile

Josephine Buys is CEO of The Publisher Research Council (PRC).

Articles

First-party data is back in vogue - here's why

First-party data is back in vogue - here's why

By Josephine Buys 18 May 2022

#BizTrends 2021: Not all news is trusted news

#BizTrends 2021: Not all news is trusted news

By Josephine Buys 29 Jan 2021

Julia Raphaely. Image source: Associated Media Publishing's .

SA publishing industry reels from news of AMP's closure

By Josephine Buys 4 May 2020

Photo by Andrea Piacquadio from .

Advertisers will benefit from continued use of trusted media

By Josephine Buys 30 Apr 2020

Image credit: engin akyurt on .

Publisher sites news consumption soars as readers search for truth on coronavirus

By Josephine Buys 3 Apr 2020

Josephine Buys, CEO of The Publisher Research Council (PRC).

#BizTrends2020: Advocating childhood literacy - today's readers are our future leaders

By Josephine Buys 22 Jan 2020

Image credit: Rita Morais on Unsplash.

How publishing platforms make the most of human attention

By Josephine Buys 29 Aug 2019

#BizTrends2018: The Platform Economy

#BizTrends2018: The Platform Economy

By Josephine Buys 8 Jan 2018

Digital's future lies in the fingertips of its customers

By Josephine Buys, Issued by IAB South Africa 19 Oct 2016

Traditional publishing and digital advertising: A crossroads and a new frontier

By Josephine Buys, Issued by IAB South Africa 23 Sep 2016

Celebrating women at the Loeries

By Josephine Buys, Issued by IAB South Africa 25 Aug 2016

Digital impacts all sectors

By Josephine Buys, Issued by IAB South Africa 24 Feb 2016

The uncomfortable humanity of digital marketing

By Josephine Buys, Issued by IAB South Africa 19 Feb 2016

Let's do Biz