"In a tough economic climate, the only approach remains creativity and innovation. We're privileged to partner with clients who are uncompromising on excellence and united in our vision that creativity breeds growth," said Pepe Marais Chief Creative Officer, Joe Public.
"If you are in the business of growing your clients' brands and you are not using creativity as the main weapon in your arsenal, then you don't deserve to win the battle for market share," continued Marais. "Winning locally means we are hitting our targets and attacking where it counts, creatively."
With the total number of awards spread across a wide range of categories for Joe Public, pure creativity was the agency's real winner.
| TITLE | CLIENT | CATEGORY |
| Hardloop, Heelal, Hakskene (Campaign) | Produce Sound | POSTERS (silver) |
| Hardloop, Heelal, Hakskene (Campaign) | Produce Sound | ORIGINAL AFRIKAANS (gold) |
| Droomloopbaan, Droomkar, Droomvakansie (Campaign) (For illustration) | Lover's Plus | CRAFT (silver) |
| Cinemark Experience | Cinemark | TRULY SOUTH AFRICAN GENERAL (silver) |
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Joe Public Award Fast Facts:
