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Sunday Times Gen Next Awards announces 2020 category finalists

The Sunday Times Gen Next survey has announced the finalists across each of the 69 categories of the 16th annual Awards. The winners will be celebrated during an online event on 21 August 2020...

1 Jul 2020

New youth-led and -owned magazine launches

Formerly Destiny Careers, Careers Magazine is a new, youth-led and -owned monthly magazine, with its first edition released aptly on Youth Day, 16 June...

17 Jun 2020

Entertainment that matters

As Covid-19 continues to create anxiety and uncertainty not only in the world but in mzansi, it is refreshing to see that young people are not sitting idly by waiting for the worst to come...

Issued by Kwambele Social Marketing 17 Jun 2020

HDI Youth Consultancy merges with marketing experts Yellowwood to ignite growth in the youth market space

HDI Youth Consultancy has merged with leading business and marketing strategy consultancy, Yellowwood. Housed within the award-winning South African collective of TBWA\, the merged entity is geared to maximise insights covering the full spectrum of the SA youth market...

Issued by TBWA 15 Jun 2020

#Loeries2020: Creative hour with... Suhana Gordhan

The Loeries recently launched a new series of webinars called Creative Hour, whereby new Loeries CEO, Preetesh Sewraj hosts industry leaders from across the region, raising industry-related topics that would typically be discussed in private at the close of business...

By Jessica Tennant 12 Jun 2020

#YouthMonth: Dylan Naidoo has a strong message for the media industry

This Youth Month, the youth are sharing what they think the business community can do better to address the needs of the youth through a series of videos...

12 Jun 2020

#YouthMonth: How brands should interact with young people during lockdown

Arena Events has been hosting various online events catering to different issues affecting the media, marketing and advertising industries and as part of our #YouthMonth content feature, we're covering their Sunday Times Gen Next series...

By Jessica Tennant 9 Jun 2020

The problem with the generation gap? Marketeers keep falling into it

Lumping consumers into generations based on when they were born is among the crudest forms of demographic segmentation, and when we live in a world rich in behavioural data, so unnecessary. Past behaviour is a far better and easier predictor variable than a generation-demographic...

By Stuart Walsh 2 Jun 2020

Gen-Z creatives influencing urban youth culture in 2020

The 18-24 urban youth space is one that many brands have struggled to crack because the audience is very a fickle and hard to please market with more access to information than any other generation. Bonga Mpungose has identified three young urban creatives we believe are a personification of the new 'cool'...

By Bonga Mpungose Smanga 1 Jun 2020

#LockdownLessons: Companies putting the grit in integrity

Terry Levin, creative director at Bizcommunity, shares her views of the current Covid-19 crisis and how the company is navigating these unusual times...

Issued by 26 May 2020

Youth engagement specialist agency Andpeople closes its doors

Andpeople, the youth engagement specialist agency based in Cape Town has decided to take proactive action to counter further uncertainty and volatility, and will close its doors as of June 2020...

7 May 2020

The decade of the chosen family

In an age of a cancellation culture that was born out of a deep desire for hyper self-awareness, self-actualisation and social justice, this generation is making it their social responsibility to live and associate in spaces and with people that align with their values and beliefs...

By Rebone Masemola 5 Mar 2020

The 5 "S's" to understanding the youth mindset

Brad Stern talks to a couple of teenagers and those "in the know" for some insights into youth marketing and the media and consumption of this target market...

By Brad Stern 28 Feb 2020

#FairnessFirst: How to end office ageism with a perennial mindset

You need to upskill yourself to stay relevant in the age of experience. Here's why a 'Perennial mindset' is said to be the office sweet spot against age discrimination, which affects those at the start and end of their careers alike...

By Leigh Andrews 24 Feb 2020

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