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Post-millennium viewership and instant culture in broadcasting - adapting to the demands of Gen-Z consumers

Roman Magis, principal director: Video, Advertising and Content for Accenture in Africa, explores how post-millennium viewership and instant culture in broadcasting presents a unique opportunity for content creators in South Africa...

By Roman Magis 16 Sep 2020

10 things businesses need to know about the youth post-lockdown

Ronen Aires, founder and CEO of Student Village lists 10 key care-related questions regarding young consumers businesses should ask themselves in order to level up...

By Ronen Aires 31 Aug 2020

Sunday Times Gen Next Awards announces 2020 winners!

Nike continued its winning streak with its sixth win in a row as the Overall Coolest Brand at the 16th annual Sunday Times Gen Next Awards, announced online on 21 August 2020. The winners span 71 categories and are based on the outcome of research conducted by Yellowwood.

21 Aug 2020

Swish places finger on the pulse of the youth

Johannesburg-based below-the-line marketing business Swish has relaunched as a youth specialist marketing agency...

Issued by Swish 4 Aug 2020

The Global Citizen Fellowship Program powered by BeyGood offers 10 paid, year-long placements in South Africa annually

Global Citizen Africa has announced candidates for the second annual Global Citizen Fellowship Program powered by BeyGood...

Issued by OnPoint PR 30 Jul 2020

Appealing to the youth market: Why younger travellers will lead SA's tourism recovery

As South Africa's travel and tourism sector contemplates the future, it's clear that the country will need to appeal to intrepid, adventurous and more socially- and environmentally-conscious travellers - with the 18-34 category at the heart of its post-Covid recovery...

By Tim Louw 29 Jul 2020

Grid Worldwide and IIE-Vega partner on New Normal Flag competition

To celebrate Youth Month, Grid Worldwide in partnership with The IIE's Vega School launched a New Normal Flag competition targeting all IIE-Vega students...

Issued by Grid Worldwide 23 Jul 2020

The rise of Gen-Z in influencer marketing

They are connected to the beat of the online world; to friends, businesses and have access to a plethora of information instantaneously. They are tech-savvy, know exactly what they want and are changing the rules of engagement. They are Generation-Z!...

By TT Ndhlovu 22 Jul 2020

On meaningful collaboration and how we unearthed young stars (Part 1)

How collaborating with young black people and opening up a seat at the table changed the perception of a brand...

By Babalwa Nyembezi 20 Jul 2020

Bravado strengthens offering as SA's newest youth marketing agency

Advertising and communications agency, Brave Group, is proud to announce Bravado as the group's newly launched specialist youth marketing agency...

Issued by The Brave Group 15 Jul 2020

Rapid digital migration exposes data privacy concerns for children

The broad, global migration towards virtual platforms following widespread Covid-19 lockdowns has highlighted the need for the digital privacy of children to be properly secured and protected. With more time spent in the digital world, child exposure to digital marketing is growing rapidly...

13 Jul 2020

Digital culture plugs - The new frontier in urban youth marketing

South African urban youth culture is a very complex space to navigate and without the right credible 'plugs' on the ground to introduce you or expose you to information about this culture and what is deemed valuable by urban centennials has become a very tough job for brands particularity in infiltrating this space and create relevance for themselves...

By Bonga Mpungose Smanga 9 Jul 2020

Sunday Times Gen Next Awards announces 2020 category finalists

The Sunday Times Gen Next survey has announced the finalists across each of the 69 categories of the 16th annual Awards. The winners will be celebrated during an online event on 21 August 2020...

1 Jul 2020

New youth-led and -owned magazine launches

Formerly Destiny Careers, Careers Magazine is a new, youth-led and -owned monthly magazine, with its first edition released aptly on Youth Day, 16 June...

17 Jun 2020

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