Youth Marketing contributor articles in South Africa

The decade of the chosen family

In an age of a cancellation culture that was born out of a deep desire for hyper self-awareness, self-actualisation and social justice, this generation is making it their social responsibility to live and associate in spaces and with people that align with their values and beliefs...

By Rebone Masemola 5 Mar 2020

The 5 "S's" to understanding the youth mindset

Brad Stern talks to a couple of teenagers and those "in the know" for some insights into youth marketing and the media and consumption of this target market...

By Brad Stern 28 Feb 2020

#BizTrends2020: 5 cultural shifts that are influencing marketing

Now more than ever, marketing is becoming a living, breathing response to culture rather than an attempt to dictate it. In one or two magical moments, marketing ideas have ignited culture, but that comes along once in a unicorn-shadowed blue moon...

By Nkgabiseng Motau 29 Jan 2020

#BizTrends2020: Educating Gen Alpha

In today's society, the youth are ageing at a faster rate than ever before. But are our educational facilitators ready for this, or are they in need of a reboot?

By Nicola Cooper 21 Jan 2020

#BizTrends2020: The politics of rage; the quest for middle ground

By the end of 2019, the rising anger around the globe was palpable, as were the divisions that fuelled the rage...

By Dion Chang 6 Jan 2020

#BizTrends2020: Trends for the near future

In the knowledge economy, every glimpse of the probable future carries monetary value...

By Marian Salzman 6 Jan 2020

Shake it like a Polaroid picture

Teens are turning their backs on digital in favour of something more authentic. A fact backed by the explosive growth in the sales of Polaroid in the 18-25 year market...

By Maria Berrios-Carter 9 Dec 2019

Social Media Landscape Briefings: Understanding the dynamics of Generation Fluid

Mike dos Santos, co-author and strategic director at Joe Public Shift, and Kalliebree Keynerd, head of social at Joe Public, presented at the recent Social Media Landscape Briefing on Generation Z, aka Generation Fluid, and elaborated on why marketers need to start focussing more on this demographic of the market...

By Juanita Pienaar 15 Nov 2019

#Newsmaker: Duke's Loops Madikane on the importance of utilising young talent in the marketing industry

Duke's Loops Madikane on how young professionals can overcome challenges in the marketing industry...

By Juanita Pienaar 29 Oct 2019

#Loeries2019: AKA on breaking boundaries and building a risky brand

In a first for the DStv Seminar of Creativity, the Supa Mega that is AKA, ended off the day with a candid presentation about how he's built his personal brand and ended up where he has, through hip hop...

By Angie White 24 Aug 2019

#Loeries2019: Nando's building brands through creative collisions

The second session of the Loeries Masterclasses included one from Nando's on authentic brand-building, based on the notion that the best way to build a brand is not to try...

By Angie White 23 Aug 2019

#Loeries 2019: Brand SA tells untold stories

One of the first Loeries Masterclasses for the day was hosted by Brand SA. Sithembile Ntombela, acting chief marketing officer of Brand SA, opened the floor for speakers stating that the session was about building the South African brand, and how all stakeholders can (and should) be involved...

By Angie White 22 Aug 2019

#YouthMonth: The youth can smell inauthenticity from a mile away

Kfm 94.5's Mamohau Seseane talks to us about the future of radio, how young voices can make a change in the industry and what brands need to keep in mind when marketing to the youth...

By Juanita Pienaar 28 Jun 2019

Young creative Hana Jayne, one of the young creatives collaborating with Adidas’s NTWRK Area3.

#YouthMonth: Hana Jayne on how young creatives can offer brands a fresh perspective

Young creative Hana Jayne shares more about collaborating with Adidas's NTWRK Area3 and answers why it is important for brands to support and collaborate with young creative talent and what brands need to keep in mind when marketing to young people...

By Juanita Pienaar 27 Jun 2019

Brad Stern, founder of boutique agency, Superiate.

#StartupStory: New agency educating the youth while creating brand loyalty

Brad Stern from Superiate, a new boutique marketing agency, talks to us about the unique approach the agency takes when it comes to marketing to the youth, the state of the industry and what the future of youth marketing looks like...

By Juanita Pienaar 25 Jun 2019

Gen Z requires new thinking, fresh approach

Are financial services providers able to cater to the demands of the next generation?...

By Walter van der Merwe 7 Mar 2019

#BizTrends2019: The reality of future proofing

The ways of the future start today which is why future proofing is not something that can be ignored and shelved for a later stage...

By Bongani Chinkanda 7 Jan 2019

A scene from the masterclass. © Al Nicoll, Gallo Images.

#Loeries2018: WiM Africa masterclass on the progress of women in media

The Loeries masterclasses started off with a bang, with the well-supported launch of the Women in Marketing: Africa initiative...

By Angie White 16 Aug 2018

Youth might be at risk online with too much data sharing

As Youth Month draws to a close, I am concerned about data and the security issues that pertain to it. Where do millennials stand in this era of unlimited data and heightened vulnerability?

By Manie van Schalkwyk 27 Jun 2018

#YouthMonth: "The word 'advertising' frustrates me" - Adam Byars

Adam Byars, co-MD and partner at Grid Worldwide, who recently took part in a panel discussion at the Sunday Times Generation Next conference, tells us about the good work HDI is doing in the youth marketing space and that even the best marketers can learn something from its Junior Board of Directors...

By Jessica Tennant 26 Jun 2018

Marketing to the next generation at the speed of culture

Bongani Chinkanda, CEO of HDI Youth Marketeers, the agency that conducts the research for the Sunday Times Generation Next study, released last week, provided an overview at the conference, which took place on Thursday, 14 June at the Sandton Convention Centre in Johannesburg...

By Jessica Tennant 22 Jun 2018

#AfricaMonth: The digital life expectancy of Africa's youth

Africa's new digitised youth population, Generation Z, will define Africa's digital future and these are the skills they will need to do it...

By Louise Burgers 8 May 2018

#AfricaMonth: Africa's youth represent hope for the future

A new generation is emerging across Africa who have never known life without the internet or social media. How will their consumer behaviour and spending patterns shape business and society in the future...?

By Louise Burgers 2 May 2018

The top tips for live experiences in 2018

The younger generation offers valuable insight as to where brands should be focusing their efforts...

By Glenn van Eck 27 Feb 2018

Charles Murito, country manager of Google Kenya |

Google Kenya's Charles Murito on digital advertising and the age of assistance

Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...

By Jessica Tennant 7 Feb 2018

Nandi Zambodla, strategist at FCB Cape Town.

#BizTrends2018: Millennials are not a homogenous group

The biggest potential trend for 2018 could be marketers realising it is time to re-evaluate what we know to be true about millennials as a collective...

By Nandi Zambodla 12 Jan 2018

To succeed with youth on social media, let them be part of the brand's story

South Africa's first digital-native generation is coming of age, and it's changing the rules for marketers...

By Ernst Wittmann 2 Nov 2017

#NewCampaign: TBWA, Joburg Ballet launch series of little ballets inspired by big social stories

TBWA\Hunt\Lascaris and the Joburg Ballet launched a campaign to grow its existing audience and ensure a sustainable, ongoing reconsideration of ballet as a relevant art form amongst the youth...

By Jessica Tennant 6 Oct 2017

Do Millennials really exist?

Does the construct of Millennials really exist or is it just hype based on the idealism of the era?

By Allon Raiz 7 Jul 2017

Inspiring and nurturing tomorrow's talent

“Great companies don't hire skilled people and motivate them, they hire already motivated people and inspire them.” This quote is taken from Simon Sinek's book Start with Why: How Great Leaders Inspire Everyone to Take Action, and describes, in essence, the Native VML way of recruitment for our various learning programmes...

By Samantha Bezuidenhout 3 Jul 2017

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