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Gen Z is reshaping the consumer playbook, from loyalty to algorithms

Ella Thomas

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Gen Z is changing how consumers discover, trust and buy from brands. Ella Thomas, global sector specialist for consumer staples at Schroders, explores how this shift is reshaping loyalty, trend cycles and the future of consumer growth. (Source: )

Gen Z is reshaping the consumer playbook, from loyalty to algorithms

Ella Thomas 18 Feb 2026

Bibi Bonnecwe, Executive Creative Director at Brave Group looks at why in 2026 human truths matter more than marketing trends (Image supplied)

#BizTrends2026 | Brave Group’s Bibi Bonnecwe: Why human truths matter more than marketing trends

Bibi Bonnecwe 5 Feb 2026

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Cesar Vacchiano 21 Jan 2026

Image credit: on Pexels

#BizTrends2026 | Jessica Gbedemah: Gen Z and the future of influence in an always-on world

Jessica Gbedemah 14 Jan 2026

Image credit: on Pexels

Gen Z: The generation that calls everything out except ableism

Jessica Gbedemah 25 Nov 2025

Why Francophone Africa's youth are rewriting the rules of brand engagement

Passy Nopoudem 3 Oct 2025

#BizTrends2025: VML SA's Inga Sikweyiya - What really matters to South African youth in 2025

#BizTrends2025: VML SA's Inga Sikweyiya - What really matters to South African youth in 2025

Inga Sikweyiya 31 Jan 2025

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