Youth Marketing

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VML Birdwatching at the Loeries | New Loeries chair Carl Willoughby on the yin and yang of the industry

Danette Breitenbach

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Accenture SA got recognition for this NikNaks campaign. Source: Accenture SA.

Publicis Middle East, Accenture SA gain recognition at Webby Awards

Karabo Ledwaba 22 Apr 2026

Colin Ramparsadh says cinema is like a vodka martini - not for every client or campaign. Pictured: Top Gun: Maverick (Image source: © IGN AFrica )

The case for cinema: A Vodka Martini, shaken not stirred

Colin Ramparsadh 20 Apr 2026

Gen Z is changing how consumers discover, trust and buy from brands. Ella Thomas, global sector specialist for consumer staples at Schroders, explores how this shift is reshaping loyalty, trend cycles and the future of consumer growth. (Source: )

Gen Z is reshaping the consumer playbook, from loyalty to algorithms

Ella Thomas 18 Feb 2026

Bibi Bonnecwe, Executive Creative Director at Brave Group looks at why in 2026 human truths matter more than marketing trends (Image supplied)

#BizTrends2026 | Brave Group’s Bibi Bonnecwe: Why human truths matter more than marketing trends

Bibi Bonnecwe 5 Feb 2026

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Cesar Vacchiano 21 Jan 2026

Image credit: on Pexels

#BizTrends2026 | Jessica Gbedemah: Gen Z and the future of influence in an always-on world

Jessica Gbedemah 14 Jan 2026

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UK introduces landmark junk food advertising ban

Karabo Ledwaba 6 Jan 2026

Image credit: on Pexels

Gen Z: The generation that calls everything out except ableism

Jessica Gbedemah 25 Nov 2025

Can the Sunlight bar become a youth icon through #RaiseTheBar?

Can the Sunlight bar become a youth icon through #RaiseTheBar?

Karabo Ledwaba 13 Nov 2025

Why Francophone Africa's youth are rewriting the rules of brand engagement

Passy Nopoudem 3 Oct 2025

How Aware.org, Skeem Saam and Wonder rewrote the underage drinking script

How Aware.org, Skeem Saam and Wonder rewrote the underage drinking script

Karabo Ledwaba 13 Aug 2025

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