Youth Marketing contributor articles in South Africa

5 things you need to know about 'Zoomers'

In honour of Youth Month we're getting to know our Zoomers better. Zoomer is another word for Generation Z, people born between 1997 and 2015, with age 24 being the oldest...

By Kelly McGillivray 11 Jun 2021

#DoBizZA: Just Brands Africa gives back to SA by helping educate future leaders

Just Brands Africa develops creative experiences for established brands and businesses seeking new ways to communicate with their audiences...

By Juanita Pienaar 30 Sep 2020

Post-millennium viewership and instant culture in broadcasting - adapting to the demands of Gen-Z consumers

Roman Magis, principal director: Video, Advertising and Content for Accenture in Africa, explores how post-millennium viewership and instant culture in broadcasting presents a unique opportunity for content creators in South Africa...

By Roman Magis 16 Sep 2020

10 things businesses need to know about the youth post-lockdown

Ronen Aires, founder and CEO of Student Village lists 10 key care-related questions regarding young consumers businesses should ask themselves in order to level up...

By Ronen Aires 31 Aug 2020

The decade of the chosen family

In an age of a cancellation culture that was born out of a deep desire for hyper self-awareness, self-actualisation and social justice, this generation is making it their social responsibility to live and associate in spaces and with people that align with their values and beliefs...

By Rebone Masemola 5 Mar 2020

The 5 "S's" to understanding the youth mindset

Brad Stern talks to a couple of teenagers and those "in the know" for some insights into youth marketing and the media and consumption of this target market...

By Brad Stern 28 Feb 2020

#BizTrends2020: 5 cultural shifts that are influencing marketing

Now more than ever, marketing is becoming a living, breathing response to culture rather than an attempt to dictate it. In one or two magical moments, marketing ideas have ignited culture, but that comes along once in a unicorn-shadowed blue moon...

By Nkgabiseng Motau 29 Jan 2020

#BizTrends2020: Educating Gen Alpha

In today's society, the youth are ageing at a faster rate than ever before. But are our educational facilitators ready for this, or are they in need of a reboot?

By Nicola Cooper 21 Jan 2020

#BizTrends2020: The politics of rage; the quest for middle ground

By the end of 2019, the rising anger around the globe was palpable, as were the divisions that fuelled the rage...

By Dion Chang 6 Jan 2020

#BizTrends2020: Trends for the near future

In the knowledge economy, every glimpse of the probable future carries monetary value...

By Marian Salzman 6 Jan 2020

Shake it like a Polaroid picture

Teens are turning their backs on digital in favour of something more authentic. A fact backed by the explosive growth in the sales of Polaroid in the 18-25 year market...

By Maria Berrios-Carter 9 Dec 2019

Social Media Landscape Briefings: Understanding the dynamics of Generation Fluid

Mike dos Santos, co-author and strategic director at Joe Public Shift, and Kalliebree Keynerd, head of social at Joe Public, presented at the recent Social Media Landscape Briefing on Generation Z, aka Generation Fluid, and elaborated on why marketers need to start focussing more on this demographic of the market...

By Juanita Pienaar 15 Nov 2019

#Newsmaker: Duke's Loops Madikane on the importance of utilising young talent in the marketing industry

Duke's Loops Madikane on how young professionals can overcome challenges in the marketing industry...

By Juanita Pienaar 29 Oct 2019

#YouthMonth: The youth can smell inauthenticity from a mile away

Kfm 94.5's Mamohau Seseane talks to us about the future of radio, how young voices can make a change in the industry and what brands need to keep in mind when marketing to the youth...

By Juanita Pienaar 28 Jun 2019

Young creative Hana Jayne, one of the young creatives collaborating with Adidas’s NTWRK Area3.

#YouthMonth: Hana Jayne on how young creatives can offer brands a fresh perspective

Young creative Hana Jayne shares more about collaborating with Adidas's NTWRK Area3 and answers why it is important for brands to support and collaborate with young creative talent and what brands need to keep in mind when marketing to young people...

By Juanita Pienaar 27 Jun 2019