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Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Why relevance, not reach, is the real driver of email performance

Everlytic Why relevance, not reach, is the real driver of email performance

7 Apr 2026

BizTrendsTV

RAPT BizTrendsTV: 54 Magazine's Phindile Khoza: African culture on the global stage

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#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore

VML Birdwatching at The Loeries | Episode 1: Insights from the jury presidents

RAPT BizTrendsTV: Musa Kalenga - How agentic AI is revolutioning business

From left, Shoeshoe Qhu (MDDA CEO), Prof Pamela Maseko (Executive Dean) and Moipane Malefane, MDDA Board Member. Source: NMU.

NMU launches an industry ready media agency lab

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Agency of experts acquires bass player

Agency of experts acquires bass player

Boundless 1 Apr 2026

Bizcommunity repositions for the future

Bizcommunity repositions for the future

Bizcommunity.com 1 Apr 2026

#Cannes2026 | Cannes Young Lions South Africa 2026 winners

#Cannes2026 | Cannes Young Lions South Africa 2026 winners

1 Apr 2026

RAPTBizTrendsTV | 54 Magazine's Phindile Khoza: African culture on the global stage

RAPTBizTrendsTV | 54 Magazine's Phindile Khoza: African culture on the global stage

Danette Breitenbach 31 Mar 2026

Image credit: on Pexels

Meta and YouTube’s wakeup call: A global warning South Africa cannot ignore

Faaiza Gangat, Rebecca Matle and Tsholofelo Makhathini 30 Mar 2026

#Newsmaker | The man behind Africa's first AI-powered media monitoring network

#Newsmaker | The man behind Africa's first AI-powered media monitoring network

Danette Breitenbach 13 Mar 2026

Entries to the Cannes Young Lions South Africa 2026 competition are officially open (Image source: @ Cannes Lions )

#CannesLions 2026 | South Africa opens entries for Young Lions 2026

4 Mar 2026

#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore

#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore

Danette Breitenbach 3 Mar 2026

Wpp's One Southwark Bridge campus in London (Image source @ WPP

Elevate 28: WPP's strategy to transition into a single company

27 Feb 2026

(L to r:) Glenda Venn, global design curation director, JLL Design, Andrew Mageto, photographer, cinematographer, INKA Creative, and Yaa Boateng, CCO, managing director, The Storytellers (Image source: Lesley Svenson @ Bizcommunity)

ADC 105 African jury members on creativity and judging

19 Feb 2026

Gen Z is changing how consumers discover, trust and buy from brands. Ella Thomas, global sector specialist for consumer staples at Schroders, explores how this shift is reshaping loyalty, trend cycles and the future of consumer growth. (Source: )

Gen Z is reshaping the consumer playbook, from loyalty to algorithms

Ella Thomas 18 Feb 2026

France is the Cannes Lions 2026 Creative Country of the Year Award (Image source: © 123rf )

#CannesLions2026: Creative Country 2026 awarded to France

18 Feb 2026

Africa’s creative future is now: Maxwell Ngari named CCO East Africa at Dentsu Creative

Africa’s creative future is now: Maxwell Ngari named CCO East Africa at Dentsu Creative

Dentsu 17 Feb 2026

Social media is no longer just a place to share updates; it is a key space where identity is crafted, negotiated and performed (Image source: © 123rf )

How social media is quietly rewriting South African identity

13 Feb 2026

Agency Scope 2025 shows that reputation is now shaped as much by delivery and peer credibility as by visibility (Image source: © 123rf )

Agency Scope 2025 reveals top creative and media agencies

11 Feb 2026

Bibi Bonnecwe, Executive Creative Director at Brave Group looks at why in 2026 human truths matter more than marketing trends (Image supplied)

#BizTrends2026 | Brave Group’s Bibi Bonnecwe: Why human truths matter more than marketing trends

Bibi Bonnecwe 5 Feb 2026

South Africa’s Gugu Mthembu, the chief marketing officer for Telkom, has been named Cannes jury president for Creative Business Transformation (Image source: © Forbes Africa )

#CannesLions2026 | Gugu Mthembu named jury president

4 Feb 2026

The Loeries Official Rankings 2025 have been announced with Joe Public dominating the top spots (Image source: © Loeries)

The Loeries Official Rankings 2025, Joe Public dominates top spots

2 Feb 2026

WPP has launched WPP Production, which brings together all its creative producers into a single global platform (Image source: © WPP )

WPP launches world’s largest content production powerhouse

23 Jan 2026

PR Powerhouse’s Lebo Madiba says the start of 2026 has brought an unexpectedly loud soundtrack of the year 2016. What makes it interesting is what it reveals about the present (Image supplied)

#BizTrends2026 | PR Powerhouse’s Lebo Madiba: Leading into nostalgia, a communication signal

Lebo Madiba 21 Jan 2026

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Cesar Vacchiano 21 Jan 2026

Image credit: on Pexels

#BizTrends2026 | Jessica Gbedemah: Gen Z and the future of influence in an always-on world

Jessica Gbedemah 14 Jan 2026

Source:

UK introduces landmark junk food advertising ban

Karabo Ledwaba 6 Jan 2026

The One Club for Creativity reveals 2025 Global Rankings

The One Club for Creativity reveals 2025 Global Rankings

5 Jan 2026

Omnicom's restructure: Who's in and who's out

Omnicom's restructure: Who's in and who's out

3 Dec 2025

Image credit: on Pexels

Gen Z: The generation that calls everything out except ableism

Jessica Gbedemah 25 Nov 2025

Can the Sunlight bar become a youth icon through #RaiseTheBar?

Can the Sunlight bar become a youth icon through #RaiseTheBar?

Karabo Ledwaba 13 Nov 2025

In 2026, there will be changes to the Cannes Lions Awards (Image source: © Bizcommunity)

#CannesLions2026: A new Creative Brand Lions and other changes

13 Nov 2025

In the final RAPT BizTrendsTV episode of the year, we turn the tables on trends, as host (Left) Bronwyn Williams moves from host to guest, interviewed by Bizcommunity editor, (Right) Danette Breitenbach (Image composite by Ruth Cooper © Bizcommunity)

RAPT BizTrendsTV | The Headline Act: Turning the tables

11 Nov 2025

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