Profile of a modern agency strategist
Profile of a modern agency strategist

Devin Ross from Arc discusses how the strategist role can reinvent itself going forward, to add real value to clients and to be a cog in the process of creating great and effective creative work...

By Devin Ross 1 day ago

Kantar's AI 'man loves machine' talk.
Why AI should means 'man loves machine', not 'man vs machine'

Introduced by Karin Du Chenne, CEO for Insights at Kantar, their latest free talk on why man and machine should be best friends, not enemies, emphasised the fact that we shouldn't fear machines 'taking our jobs' - while none of our jobs will be unaffected by AI, it'll be a case of working with each other, not against each other. Here's why...

By Leigh Andrews 1 day ago

Massiv Metro expands its digital footprint

Massiv Metro continues to break barriers and extend their digital footprint with the addition of digital content production hub, Massiv Metro TV...

Issued by Massiv Media 1 day ago

Using digital to personalise customer services in Africa

Digitalisation has led to customers having an overwhelming number of choices in purchasing choices, brand selections and everything they do...

By Ntombi Mhangwani 1 day ago

#FutureFit Yourself: 11 principles of connected marketing

Serving the connected individual requires a different approach; one that focuses on creating connected brands. These connected brands will be created by The Connected Marketer...

2 days ago

Brandwatch appoints YOUKNOW as African channel partner

After four years of supporting Crimson Hexagon in Africa as well as the successful merger of Brandwatch and Crimson Hexagon in 2018, YOUKNOW Digital has been appointed as the official distribution partner to Brandwatch...

Issued by YOUKNOW Digital 2 days ago

L'Oréal's new skin diagnostic tool is powered by AI

French beauty giant L'Oréal has launched a digital skin diagnostic based on people's selfies...

2 days ago

How metrics are changing editorial decisions in African newsrooms

Newsrooms in Africa, like their counterparts around the world, are embracing new media tools like analytics or editorial metrics to aid in the editorial decision-making process...

By Dr Admire Mare and Dumisani Moyo 2 days ago

The digital headaches of a franchise marketing team

JG Bezuidenhout has compiled a list of my top 5 tools that can help control and regulate franchisees marketing with minimum friction...

By JG Bezuidenhout 19 Feb 2019

Controversial trends and tough questions to be asked at the 2019 Nedbank IMC Conference as marketing gets nak*d

The 2019 Nedbank IMC Conference's agenda will be jam-packed with powerhouse players in the marketing and advertising world who will be sharing their views on trends driving the space in 2019...

Issued by IMC Conference 19 Feb 2019

IAB SA launches insight series, in partnership with Meltwater and The Radisson Hotel Group

The IAB SA has launched an exciting new series of strategically aligned events for the digital industry. Held in partnership with Meltwater and The Radisson Hotel Group, the series will give the industry smart, actionable and meaningful insights...

Issued by IAB SA 19 Feb 2019

Digital Marketing Conference held in Sandton and Cape Town

The Digital Marketing Conference (DMC) will be held in Johannesburg on 26-27 February 2019 at the Maslow Hotel and in Cape Town on 6-7 March 2019 at Radisson Blu Hotel Waterfront...

Issued by Event Partners 19 Feb 2019

This Valentine's Day, Everlytic is...

This Valentine's Day, Everlytic couldn't help but get a bit mushy about love. Like they do in those classic 'Love is...' comics. So, they put their own spin on it...

Issued by Everlytic 18 Feb 2019

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