Decoding copyright and ownership of AI-generated content under SA law

Artificial intelligence (AI) and the way that it can be used is evolving at a rapid rate. Many South African businesses, including startups and SMMEs, already use AI tools, whether for process automation, increasing efficiency, or obtaining data-driven insights.

By Carla Dennehy

12 Mar 2026

Image source: vecstock from Freepik

Most of us are familiar with generative AI, which creates outputs (like text, images and code) in response to prompts typically made by humans – think ChatGPT and Dall-E.

The step up from this is agentic AI. Agentic AI builds on generative AI and is more proactive and autonomous, using human-esque reasoning to achieve specific goals and create outputs with minimal human input – think AutoGPT or Copilot agents.

So, who owns these outputs?

South African copyright law is primarily governed by the Copyright Act 98 of 1978 (the Act). Despite the age of the Act and the rapid advancements of technology over time, the Act gives us a degree of legal certainty regarding the ownership of AI outputs.

This is because the Act makes provision for computer generated works. Computer generated literary, artistic, musical, and dramatic works are owned by the person who undertakes the arrangements necessary for the creation of the work.

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Is the person who makes the necessary arrangements the AI system programmer? Or is it the person who created the prompt to generate an output from an AI system?

Based on the Act, the AI system programmer is likely to be the author and the owner of any AI generated outputs, provided that the AI output meets the other requirements of the Act. This may, however, not always be the case.

Even though the terms of use of most AI platforms state that users own the copyright in AI generated outputs, these terms of use cannot override what is provided for under South African law. This discrepancy creates uncertainty when using AI generate outputs in reality.

Using AI generated content in your business, without first confirming factual ownership of the copyright poses several risks, including reputational, infringement, indemnity and liability risk.

To mitigate these risks, businesses should implement robust AI governance and IP policies, tailor contractual provisions relating to indemnity and liability and manage third party infringement claims.