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#StartupStory: Getting to the core of Algorithm Agency
#StartupStory: Getting to the core of Algorithm Agency

In today's world, almost everything we interact with online has an algorithm at its core. Algorithm Agency takes its name from the core principle that drives all search marketing...

By Evan-Lee Courie 8 hours ago

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing
#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Instead of asking how marketing is going to change in 10 years' time, David Duarte, CEO of Treeshake, believes it's a far more valuable question to ask how marketing is going to stay the same. In his words, 'What are the timeless truths of the marketing industry?'

By Jessica Tennant 15 Mar 2019

Account-based marketing
Account-based marketing

In a post-modern world, team structures should be built around ABM capabilities, effectively breaking down siloed ways of working...

By Maxine Ohayon 8 Mar 2019

The trend of trends
The trend of trends

What is the point of talking about trends? Do they assist our decision-making or are they a badge that we wear to help us feel like we're in the know?

By Jacques du Bruyn 8 Mar 2019

How to crack social media and digital marketing in a rigid business context
How to crack social media and digital marketing in a rigid business context

It's critical that social media managers understand the overall corporate strategy and the company's position so that this guard them when dealing with backlashes...

By Rirhandzu Shengwenyana 8 Mar 2019

Image source: Gallo/Getty
IAB Insight Series: 6 principles of future focus in the digital economy

The IAB Insight Series held the last edition of its Q1 instalment, namely 'The Future of Work', this time focusing on transformation in the digital economy and the principles of future focus...

By Jessica Tennant 8 Mar 2019

Ad industry well-placed to boost SA education
Ad industry well-placed to boost SA education

Our current challenges that include perpetual spoiler Eskom throwing shade at our economy should not distract us from South Africa's impressive achievements...

By Devon Meerholz 7 Mar 2019

Gen Z requires new thinking, fresh approach
Gen Z requires new thinking, fresh approach

Are financial services providers able to cater to the demands of the next generation?...

By Walter van der Merwe 7 Mar 2019

The digital identity question
The digital identity question

"On the Internet, nobody knows you're a dog"...

By Lee Naik 6 Mar 2019

CEO of Fjord, Olof Schybergson.
#DesignIndaba2019: Olof Schybergson on embracing frustration and hope

Internationally recognised domain expert, thought leader and CEO of Fjord, Olof Schybergson opened day 3 of Design Indaba with the statement that "design is not a new thing, it has been around for a while, helping to shape society and culture..."

By Angie White 1 Mar 2019

Getting Intuit: Why AI is an opportunity, not a threat
Getting Intuit: Why AI is an opportunity, not a threat

As technology rapidly evolves to make our lives simpler through ease of communication and automation, so comes the fear of redundancy as more people wonder if they will be replaced by "robots"...

By Shan Radcliffe 28 Feb 2019

From l-r: Michelle Beh, MD The Jupiter Drawing Room Cape Town, Basil Fortuin, digital publisher for 24.com, Media 24, Adhil Patel, global director at Kantar TNS, Kelly Driscoll, Sanlam Digital Group digital marketing and social media manager, Karin du Chenne, CEO South Africa, Insights Kantar TNS and Lotang Mokoena, a strategist from VML. © .
IAB Insight Series: These are the trends transforming the digital economy

The IAB Insight Series held its second event on The Future of Work, where a panel of experts in the field shared insights on trends transforming the digital economy...

By Juanita Pienaar 25 Feb 2019

#NewCampaign: "Periods are normal, showing them should be too"
#NewCampaign: "Periods are normal, showing them should be too"

A new campaign by Libresse, called #BloodNormal, aims to encourage positive cultural change around euphemisms and end period shaming by showing realistic depictions of periods...

By Jessica Tennant 25 Feb 2019

Who is listening if we are not?
Who is listening if we are not?

Lerato Senne, insights strategist at The MediaShop says that with the rise of technology and more advanced cellphones, human behaviour is becoming more anti-social than ever with a 'present yet absent' type of behaviour...

By Lerato Senne 22 Feb 2019

Profile of a modern agency strategist
Profile of a modern agency strategist

Devin Ross from Arc discusses how the strategist role can reinvent itself going forward, to add real value to clients and to be a cog in the process of creating great and effective creative work...

By Devin Ross 22 Feb 2019

Boost your sales in a bear market
Boost your sales in a bear market

Charlie Stewart, Rogerwilco's CEO, explains how by making small changes to your digital marketing you can reap big rewards...

By Charlie Stewart 15 Feb 2019

Chris Moerdyk
PR and ad agencies don't understand their clients

One of the greatest disconnects in the world of marketing is the lack of understanding by PR and advertising agencies of their clients...

By Chris Moerdyk, Issued by Chris Moerdyk 15 Feb 2019

5 ways AI is changing the workplace
5 ways AI is changing the workplace

Every now and again, a rising technology comes along and fundamentally changes the way we work. Artificial intelligence, or AI, has been at the forefront of recent discussion...

By Farren Roper 13 Feb 2019

EskomSePush: Developing a load shedding success story
EskomSePush: Developing a load shedding success story

Load shedding apps first came to the fore in 2014, back when it was common practice for our glorious electricity provider to switch off our lights at the most inconvenient times. Some five years later, South Africa's once again facing long nights lit only by ever-shortening candles...

By Andy Walker 13 Feb 2019

Craig Johnston is the marketing manager at Seidor Bluekey
The danger of big data without context

Craig Johnston, marketing manager at Seidor Bluekey, says that data and knowledge are not the same thing...

By Craig Johnston 13 Feb 2019

#Newsmaker: Jared Kushner appointed CD at Digitas Liquorice
#Newsmaker: Jared Kushner appointed CD at Digitas Liquorice

Jared Kushner has been appointed creative director at Digitas Liquorice Johannesburg...

By Jessica Tennant 7 Feb 2019

#Newsmaker: Kagiso Musi joins new agency Meta Media as MD
#Newsmaker: Kagiso Musi joins new agency Meta Media as MD

Having recently completed her MBA, Kagiso Musi has been appointed managing director of newly formed media agency Meta Media, sister agency to The MediaShop, both housed within new holding company, Park Advertising...

By Jessica Tennant 6 Feb 2019

Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

Why savvy instant messaging campaigns can drive global brand awareness
Why savvy instant messaging campaigns can drive global brand awareness

With the number of instant messaging app users worldwide expected to top 2.4 billion by 2021, there is no better time for brands to embrace using these platforms as a way to engage with customers. However, care must be taken in its adoption as the rules are still being made up as we go along...

By Marco Broccardo 4 Feb 2019

That magic media potion called innovation
That magic media potion called innovation

In the move to automation and commoditisation of media, creativity and innovation are often lost along the way. It's not cost effective! How do we measure it? How much work is that? Will I have to do it? Very often it's rolled out and spoken about when times are getting tough?-?"...we need to innovate!"...

By Quinton Jones 4 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview
#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.

By Jessica Tennant, Issued by Bizcommunity.com 1 Feb 2019

Rethinking the relevance of big data
Rethinking the relevance of big data

With consumers manipulating the way they come across on social media as well as online channels, marketing campaigns using data to reach them can go awry and mess with your CX strategy...

By Wynand Smit 1 Feb 2019

Mutton dressed as lamb - Digital and the media agency
Mutton dressed as lamb - Digital and the media agency

Will the agencies that are at the cutting edge of digital media and data win this race? The answer to this is Yes and No, unfortunately! Yes, in the long term, No potentially in the short term...

By Quinton Jones 31 Jan 2019

The rise of the digisexuals
The rise of the digisexuals

We live in an era where rapid advances in robotics and artificial intelligence are colliding with an expanding conception of sexual identity...

By Raleen Bagg 31 Jan 2019

#BizTrends2019: Convergence, connections and trust
#BizTrends2019: Convergence, connections and trust

Jessica Tennant reports back on Charles Stuart's analysis of the annual 'Entertainment Media Outlook: An African Perspective', specifically with regard to three key trends in the entertainment and media space...

By Jessica Tennant 31 Jan 2019

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