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The don'ts of social media marketing

Ah, social media marketing - the buzz words of today...

By Jessica Barrella 1 day ago

Moshe Ndiki is Telkom's new brand ambassador. Image supplied.
#Newsmaker: Telkom appoints Moshe Ndiki as its new brand ambassador

Telkom recently announced media personality and social media star Moshe Ndiki as its brand ambassador...

By Juanita Pienaar 1 day ago

CMO Summit at Leaderex 2019. Image supplied.
CMO Summit at Leaderex: How AI is changing the way we work

Artificial Intelligence and other technologies are changing the way organisations work. To be successful in this new way of work, requires more than just implementing new technologies...

By Danette Breitenbach 13 Sep 2019

Why making mobile data cheaper is vital to kickstarting startup sector
Why making mobile data cheaper is vital to kickstarting startup sector

It's a widely acknowledged truth that if South Africa is to escape the economic morass it finds itself in, it needs to provide as much support to SMEs as possible...

By Greg Chen 13 Sep 2019

Hoorah Digital team. Image supplied.
Hoorah Digital rebrand: The Midas touch

A brand's creative is what brings your brand personality to life every time it is seen or heard. Yet 97% of media that goes out does not have unique creative for the target segment. Hoorah Digital has partnered with a New York-based based tech company to overcome this problem...

By Danette Breitenbach 11 Sep 2019

Image credit: Truecaller.
Truecaller now has 150m daily active users across the world

Truecaller now has over 150-million daily active users, the company announced last week...

By Andy Walker 11 Sep 2019

President Cyril Ramaphosa. Image credit: SA Government News.
#DearMrPresident: SA calls for Cyril Ramaphosa's response against gender-based violence

South Africa's outrage following the rape and murder of Uyinene Mrwetyana continued into Tuesday morning with several more hashtags calling for action against gender-based violence in the country...

By Shereesa Moodley 4 Sep 2019

Jon Savage and Jack Parow in the studio. Image credit: Iggy.
#StartupStory: The Eye on truly disruptive digital radio in SA

Jon Savage and Catherine Grenfell created their own radio "station", borne out of the sheer frustration for commercial radio and its confines. Now in its third year, they are starting to unleash its full potential...

By Juanita Pienaar 4 Sep 2019

Image credit: Matthew Henry on Unsplash.
#AmINext is not a hashtag, it's the reality of life as a woman in South Africa

Late last week, South Africa was harbouring hope of finding missing 18-year-old UCT student Uyinene Mrwetyana...

By Andy Walker 3 Sep 2019

MTA expert, Joel Rubinson at the MMA SA's recent Thought Leadership Event, The Future of Attribution.
MTA expert Joel Rubinson on the future of attribution

The Mobile Marketing Association of SA's (MMA SA) recent thought leadership event, The Future of Attribution, focused on MTA with guest speaker, Joel Rubinson...

By Danette Breitenbach 3 Sep 2019

Panellists at the IAB Insight Series, Episode 9: Benchmarking Digital Excellence - Work that Wins in Digital (L to r) Jarred Cinman, CEO VMLYR; Paula Hulley, IAB South Africa CEO; Ricky Hendricks, digital marketing manager Tencent Africa; Emma Carpenter, group design director Fjord (Accenture); Siyabonga Africa, South Africa Media Innovation Programme and Nomacala Mpeta, head of learning Digify.
IAB Insight Series: Benchmarking for success

As open source becomes more prolific, benchmarking will become more important...

By Danette Breitenbach 2 Sep 2019

Image credit: Fikret tozak on Unsplash.
5 mistakes grown-up brand blogs shouldn't make

Here are five mistakes even grown-up brand blogs make...

By Louisa Douwes Dekker 2 Sep 2019

#WomensMonth: Ally Nezar says 'fintech was a natural fit'
#WomensMonth: Ally Nezar says 'fintech was a natural fit'

Ally Nezar is the marketing executive for Sureswipe, an independent card payment acceptance company in South Africa...

By Evan-Lee Courie 30 Aug 2019

Empowering news organisations through technological innovation
Empowering news organisations through technological innovation

Google launched the Google News Initiative, followed by the GNI Innovation Challenge to aid publishers in Africa transition to digital. We speak to Google's Mich Atagana about the initiative...

By Louise Marsland 28 Aug 2019

Image credit: Erik Lucatero on Unsplash.
How to avoid online campaign disasters

Here are five tips on how brands can avoid digital and overall campaign blunders...

By Madelain Roscher 28 Aug 2019

Image credit: Muhammad Ribkhan from Pixabay.
RE: Top 9 email tips

Five words. 20 characters. And a few seconds before your recipient's thumb swipes past the email that likely took you hours to craft...

By Leigh Crymble 27 Aug 2019

#Loeries2019: Being different is your superpower
#Loeries2019: Being different is your superpower

Tara McKenty, creative director at Google APAC in Sydney and Loeries digital communication jury president for 2019, was the second speaker at the Dstv Seminar of Creativity at Loeries 2019...

By Angie White 23 Aug 2019

Head of multimedia at Tiso Blackstar, Scott Peter Smith. Image supplied.
#Newsmaker: Tiso Blackstar's Scott Peter Smith on the importance of multimedia in modern journalism

Tiso Blackstar's Scott Peter Smith shares why the volume and quality of multimedia production and the speed at which it can be created are making it a very useful and valuable addition to the newsroom...

By Juanita Pienaar 23 Aug 2019

Image credit: Colors.
Sho Madjozi's 'John Cena' trends after hitting one million views on YouTube

The hashtag #JohnCena was trending on Twitter on Thursday following South African artist Sho Madjozi announcing that her "John Cena" single hit one million views on YouTube.

By Shereesa Moodley 23 Aug 2019

#Loeries2019: Nando's building brands through creative collisions
#Loeries2019: Nando's building brands through creative collisions

The second session of the Loeries Masterclasses included one from Nando's on authentic brand-building, based on the notion that the best way to build a brand is not to try...

By Angie White 23 Aug 2019

#Loeries 2019: Brand SA tells untold stories
#Loeries 2019: Brand SA tells untold stories

One of the first Loeries Masterclasses for the day was hosted by Brand SA. Sithembile Ntombela, acting chief marketing officer of Brand SA, opened the floor for speakers stating that the session was about building the South African brand, and how all stakeholders can (and should) be involved...

By Angie White 22 Aug 2019

Melissa Van Zyl, partner and head of strategy at M&C Saatchi Connect with her team and IAB SA chairman, Chris Borain (AME) on the far right.
IAB Insight Series: Benchmarking digital excellence

Melissa Van Zyl, partner and head of strategy at M&C Saatchi Connect, delivered the keynote presentation at the latest Cape Town session of the monthly IAB Insight Series last week...

By Juanita Pienaar 22 Aug 2019

Image credit: Christian Wiediger on Unsplash.
YouTube to stop monetisation of 'unfair' manual copyright claims

In an attempt to curb "unfair" and "aggressive" manual copyright claims on its platform, Youtube on Thursday announced further updates to its manual claims policy...

By Shereesa Moodley 21 Aug 2019

Image credit: Omar Medina Films from Pixabay.
Hilarity and humanity: Black Twitter in South Africa

Introducing 'Black Twitter'. The formidable and creative movement that leaves no person safe and no wit uncensored, while tackling matters of common interest or relatable content amongst the black community...

By Zubeida Goolam 20 Aug 2019

Image credit: Vilve Roosioks from Pixabay.
South African digital agency Black Beard rebrands to Basalt

South African digital agency Black Beard has rebranded to Basalt, the company announced last week...

By Andy Walker 20 Aug 2019

What 4IR means in the context of South Africa
What 4IR means in the context of South Africa

From the Internet of things (IoT) to Artificial Intelligence (AI) to smart cities, to the Fourth Industrial Revolution (4IR), the list of buzzwords is steadily growing with a shortage of tangible and visible planning...

By Eckart Zollner 20 Aug 2019

Image credit: Joshua Earle on Unsplash.
Digital advertising is changing and so should our tactics

One of the things that digital marketers have in common is growth hacking (not the startup kind, the growth kind)...

By Yvette Gengan 19 Aug 2019

Image credit: hj barraza on Unsplash.
Results from Agency Scope UK 2018/2019 indicate concerns with consumers and the changing digital environment

The completion of the third edition of Agency Scope UK 2018/2019 enable us to note where South Africa stands in comparison...

By Johanna McDowell 19 Aug 2019

#WomensMonth: Sumaya Mokgopo is breaking tech's glass ceiling
#WomensMonth: Sumaya Mokgopo is breaking tech's glass ceiling

Sumaya Mokgopo, a business analyst at Digiterra, is one of many women in the tech industry defying the "norm"...

By Evan-Lee Courie 19 Aug 2019

#StartupStory: Are you having a 'Blue Monday'?
#StartupStory: Are you having a 'Blue Monday'?

"Facial recognition software can potentially recognise a 'Blue Monday' simply by scanning employee expressions"...

By Evan-Lee Courie 19 Aug 2019

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