#BehindtheMask: Ashraf Majiet, creative director at Superunion Cape Town
#BehindtheMask: Ashraf Majiet, creative director at Superunion Cape Town

Ashraf Majiet, creative director at Superunion Cape Town, tells us that what's really behind his mask is a "pretty respectable beard", but also someone who's gone through something like this lockdown before...

By Jessica Tennant 2 days ago

#BehindTheMask: Melissa-Joy Ohlsson, head of strategy for Volt Africa
#BehindTheMask: Melissa-Joy Ohlsson, head of strategy for Volt Africa

This week I catch up with Melissa-Joy Ohlsson, head Of strategy for Volt Africa, an integrated digital service provider based in South Africa which specialises in creating customised digital strategies suited for your brand...

By Evan-Lee Courie 18 Feb 2021

#Newsmaker: Uyanda Manana joins Conversation Lab in grassroots ownership deal
#Newsmaker: Uyanda Manana joins Conversation Lab in grassroots ownership deal

In August last year, Uyanda Manana joined Conversation Lab from sister agency, BE, in a merger and grassroots ownership deal...

By Jessica Tennant 16 Feb 2021

#Newsmaker: Colett Naidu takes on new division at Wunderman Thompson SA
#Newsmaker: Colett Naidu takes on new division at Wunderman Thompson SA

Wunderman Thompson SA recently promoted Colett Naidu as division managing director to its executive team...

By Jessica Tennant 12 Feb 2021

Itu Senne shares how Covid-19 has impacted the world of sports marketing
Itu Senne shares how Covid-19 has impacted the world of sports marketing

Itu Senne, the newly appointed head of marketing at SuperSport, shares the importance of sport in South Africa, the shift in digital marketing and how Covid-19 has impacted the world of sports marketing...

By Evan-Lee Courie 8 Feb 2021

#BehindTheMask: Tilesh Bhaga, creative technologist at Grey Africa
#BehindTheMask: Tilesh Bhaga, creative technologist at Grey Africa

This week I catch up with Tilesh Bhaga, creative technologist at Grey Advertising Africa...

By Evan-Lee Courie 3 Feb 2021

#BizTrends2021: Ndeye Diagne: How Gen Z is building a better Africa
#BizTrends2021: Ndeye Diagne: How Gen Z is building a better Africa

Afro-centrist and data storyteller, Ndeye Diagne, managing director at Kantar Nigeria and Ghana, takes a look at how Gen Z is influencing societal and cultural trends...

By Evan-Lee Courie 29 Jan 2021

Up your corporate game with a chief experience officer
Up your corporate game with a chief experience officer

The pandemic has accelerated the steady pace of change with a notable shift in consumer priorities highlighting the importance of a chief experience officer...

By Yael Geffen 27 Jan 2021

#StartupStory: Scaffold aims to promote queer creators and culture in South Africa
#StartupStory: Scaffold aims to promote queer creators and culture in South Africa

With over ten years of experience in the media industry producing successful television shows, directing award-winning theatre productions and creating editorial content, Gary Hartley has created Scaffold, a platform for queer creators and culture...

By Evan-Lee Courie 27 Jan 2021

Musa Kalenga presents "New ways for New Days" at #BizTrends2021 online
Musa Kalenga presents "New ways for New Days" at #BizTrends2021 online

Musa Kalenga was one of eight speakers at the BizTrends2021 online event "Towards New Norths & New Narratives" on Thursday, 28 January 2021...

By Evan-Lee Courie 26 Jan 2021

Navigating the digital sea of change: 3 tips to help your business swim not sink
Navigating the digital sea of change: 3 tips to help your business swim not sink

How ready is your business for digital transformation? If your answer is 'not very', the data shows that you're not alone...

By Anice Hassim, Issued by Fabrik 21 Jan 2021

The balance between customer privacy and intimacy
The balance between customer privacy and intimacy

Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships...

By Paula Sartini 18 Jan 2021

Lars Lehne joins Incubeta as group CEO
Lars Lehne joins Incubeta as group CEO

Lars Lehne has been appointed group CEO of Incubeta, the South African-born, global independent digital marketing services group...

By Evan-Lee Courie 15 Jan 2021

#BizTrends2021: How do brands get noticed amidst the online clutter?
#BizTrends2021: How do brands get noticed amidst the online clutter?

No prediction piece would be complete without first acknowledging that Covid-19 has changed our world forever. Remote working across industries and an exponential uptake of e-commerce and digital marketing has changed the face of brands...

By Tracy Jones 13 Jan 2021

Digitisation and tech are key for businesses to thrive in 2021
Digitisation and tech are key for businesses to thrive in 2021

Companies have to realise that technology and digitisation are pivotal to surviving in the new normal. However, it's not just about who will go digital. It's about who will go digital-first and who will do it better...

By Saurabh Kumar 8 Jan 2021

#BehindtheMask: Clare Trafankowska-Neal, MD at iProspect South Africa
#BehindtheMask: Clare Trafankowska-Neal, MD at iProspect South Africa

This week, we go behind the mask with Clare Trafankowska-Neal, MD at iProspect South Africa...

By Jessica Tennant 6 Jan 2021

#BizTrends2021: Reinvent, redirect, discard and restore
#BizTrends2021: Reinvent, redirect, discard and restore

2020 was the year never to be repeated. Or was it? GetSmarter surveyed the future of work, and the unfortunate refrain that keeps repeating is that in 2021 we can expect more of the same...

By Ann-Mari Höfinger 6 Jan 2021

#BizTrends2021: The changing faces of marketing
#BizTrends2021: The changing faces of marketing

It is estimated that nearly two-thirds of children who started school in 2016 will go on to have jobs that don't exist yet. How do we prepare this new generation for the business of the future, while at the same time retrain hundreds of millions of people whose work is evolving?

By Glen Meier 6 Jan 2021

#BizTrends2021: Creativity and technology, the best of both in 2021
#BizTrends2021: Creativity and technology, the best of both in 2021

Whenever it comes to discussions around digital media, I sometimes feel like I'm coming across as a bit of a Luddite. So, it's important to state at the outset that I think technology plays a significant role in advertising media and it has the potential to add exponential value...

By Brett Morris 6 Jan 2021

#BizTrends2021: The platform isn't going to matter
#BizTrends2021: The platform isn't going to matter

Nobody saw our current 2020 reality coming and every trend that was predicted for 2020 was pretty much thrown out of the window on 27 March when our country went into lockdown...

By Richard Lord 6 Jan 2021

#BizTrends2021: Move to minimal in 2021
#BizTrends2021: Move to minimal in 2021

For 2020, we all predicted a year of "20 plenty". But while we craved abundance and luxury, the year was instead one filled with tumultuous learnings and ongoing change...

By Leigh Crymble 6 Jan 2021

#BizTrends2021: Digital marketing comes under the spotlight in 2021
#BizTrends2021: Digital marketing comes under the spotlight in 2021

Digital marketing was, for many brands, the saviour of 2020. This has been both a blessing and a curse for local CMOs, who now face massive performance expectations for the year ahead....

By Roan Mackintosh 6 Jan 2021

#BizTrends2021: Empowering digital marketing teams to meet 2021's challenges
#BizTrends2021: Empowering digital marketing teams to meet 2021's challenges

The digital acceleration of the last two years, but most especially during 2020, has placed a growing focus on digital marketing delivery...

By Niamh NicLiam 6 Jan 2021

#BizTrends2021: The year of creating a new age Disneyworld
#BizTrends2021: The year of creating a new age Disneyworld

With no gigs, concerts or tours for most of 2020, creatives have had to find another way to engage their audience and inevitably this has meant digital content creation. 2021 is the year we're going to see a considerable shift in creators becoming deliberate content creators and curators...

By Siya Metane 6 Jan 2021

Driving entrepreneurial growth through mentoring
Driving entrepreneurial growth through mentoring

The rise in the amount of knowledge sharing and mentoring by businesspeople through partnerships with SMEs and entrepreneurs in order to help them survive and succeed has been, and continues to be, a silver lining in the overwhelming Covid-19 cloud...

By Andrew Weinberg 1 Jan 2021

#BehindtheMask: Vanessa Dossi, social media manager at Digitas Liquorice
#BehindtheMask: Vanessa Dossi, social media manager at Digitas Liquorice

This week, we go behind the mask with Vanessa Dossi, social media manager at Digitas Liquorice...

By Jessica Tennant 30 Dec 2020

#EvolutionofWork: The 'new normal' is here to stay
#EvolutionofWork: The 'new normal' is here to stay

As part of our #EvolutionofWork content feature, SoulProviders Collective's business unit manager Nosipho Ginindza shares what the future of work looks like from their point of view and how they're navigating the 'new normal' in the aftermath of Covid-19...

By Jessica Tennant 23 Dec 2020

Photo by Kaboompics .com from
How is your brand story evolving in the digital realm?

For many years, companies have been collecting data for digital marketing. However, as digital technology evolves and grows at a colossal rate, data analytics too have had to adjust to innovate the brand marketing approach that is being embraced...

By Sizwe Dlamini 23 Dec 2020

Digital transformation: Separating the ordinary from the extraordinary in 2021
Digital transformation: Separating the ordinary from the extraordinary in 2021

Optimists among us realised early on that the Covid-19 pandemic and associated lockdowns should be viewed as the ultimate opportunity to accelerate the transformation to digital. Increasingly, a digital strategy is becoming the only strategy...

By Shaune Jordaan 21 Dec 2020

Get connected in 2021, or else...
Get connected in 2021, or else...

Forrester predicts that 2021 will be the year that companies accelerate digital transformation while focusing on customer experiences (CX) and the platforms and technologies designed to enhance them. This is a view shared by many. The world has certainly changed in 2020 and so have customers. But as a business, have you?

By Wynand Smit 21 Dec 2020

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