Opinion Digital

Contributors

AI isn't the enemy, your lack of progress is, now say cheese

Mike Sharman

#Orchids&Onions: Nedbank's AI ad with a forward-thinking vision

Brendan Seery

Vaseline and Krispy Kreme team up to shine with the 'glazed' trend

Karabo Ledwaba

#Cannes2025: The Glass Lion for Change shortlist revealed

Danette Breitenbach

South African creativity and judging Cannes 2025

Pete Case

What works best for brands? Celebrity influencers vs nano influencers

Dashni Vilakazi

#AfricaMonth: Danilo Acquisto - Nurturing Africa’s creative economy

Danilo Acquisto

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Steers used facial recognition software and created a selfie booth with a difference: “The Cheesier the Smile, the Cheesier the Reward” (Image supplied)

AI isn't the enemy, your lack of progress is, now say cheese

Mike Sharman 1 day

#Orchids&Onions: Nedbank's AI ad with a forward-thinking vision

#Orchids&Onions: Nedbank's AI ad with a forward-thinking vision

Brendan Seery 1 day

South African creativity and judging Cannes 2025

South African creativity and judging Cannes 2025

Pete Case, Ogilvy South Africa 5 Jun 2025

Source: © Tourism Business Council of SA Dashni Vilakazi, managing director of The MediaShop, highlights the differences between celebrity and nano influencers, offering insights into how brands can harness their distinct advantages. Pictured: Trevor Noah promoting SA for TSA

What works best for brands? Celebrity influencers vs nano influencers

Dashni Vilakazi 3 Jun 2025

Danilo Acquisto, CEO and co-founder of video specialist digital agency, Special Effects Media South Africa gives the case for the untapped intra-African trade opportunity in media and marketing (Image supplied)

#AfricaMonth: Danilo Acquisto - Nurturing Africa’s creative economy

Danilo Acquisto 28 May 2025

#BizTrends2025: 555 Media Hub’s Tapelo Zama | The challenge for brands - LLM disrupting the consumer journey

#BizTrends2025: 555 Media Hub’s Tapelo Zama | The challenge for brands - LLM disrupting the consumer journey

Tapelo Zama 16 May 2025

The rise of the digital showroom: the new frontline for driving car sales

The rise of the digital showroom: the new frontline for driving car sales

Mongezi Mtati, Rogerwilco 15 May 2025

Carl Willoughby chief creative officer, TBWA and chairman - Creative Circle Awards says Awards are a reminder that even in this age of algorithms, that brilliant, brave creativity still matters (Image supplied)

Exclusive: TBWA's CCO Carl Willoughby: More than just bragging rights - awards matter to creativity, credibility, business

Carl Willoughby 14 May 2025

Source: © 123rf Eve Pennington says this should be the golden age of marketing, but agency models haven’t kept pace

EXCLUSIVE: Eve Pennington - Has our industry lost its way? A view 25 years in

Eve Pennington 5 May 2025

Source: © 123rf Elouise Kelly, Country Manager at Viu South Africa, looks at how consumer content consumption is shifting

Redefining entertainment: The cultural shift in South African streaming

Elouise Kelly 8 Apr 2025

Source: © 123rf Leslie Adams, sales director at Reach Africa, asks, while TV licences are outdated, is a streaming levy the right fix?

The TV licence is dead! Long live the streaming levy - or not?

Leslie Adams 17 Mar 2025

Donald Chauke discusses the era of zero-click marketing is here—where audiences consume, engage, and move on without ever clicking a link (Image supplied)

Zero-click marketing: The power of walled gardens

Donald Chauke 28 Feb 2025

#CreativeCircle: Is South African design lacking consciousness?

#CreativeCircle: Is South African design lacking consciousness?

Shane de Lange 24 Feb 2025

Source: © Facebook Eugene K Mametse, marketing and communications specialist, CPRP – GCIS, explains how Sona presented the government with the opportunity to put together a unified marketing campaign

#Sona2025 | The opportunity to showcase the country's achievements and the way forward

Eugene K Mametse 14 Feb 2025