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Tyler Greer
Meaningful connections, by design

For brands, the first and most important purpose is to make a connection between themselves and their audience...

By Tyler Greer, Issued by Exponential 7 hours ago

Image credit: Franck V. on Unsplash
Key questions to consider before investing in AI for marketing

AccuraCast director Jérôme Divecha offers clear advice to see if AI could help your business make the next big step forward...

By Jérôme Divecha 1 day ago

Screen grab from the ad.
#OrchidsandOnions: Duo of health ads, take a bow

The Onion goes to Windhoek Lager, for relying on automatic 'programmatic' digital advertising, which damages the brand...

By Brendan Seery 2 days ago

The Lion King roars to life on the big screen in a whole new way
The Lion King roars to life on the big screen in a whole new way

The live-action release of The Lion King promises to be one of the most spectacular highlights of 2019..

By Daniel Dercksen 3 days ago

#Newsmaker: Dr Ewoudt Cloete joins Avatar as chief digital officer
#Newsmaker: Dr Ewoudt Cloete joins Avatar as chief digital officer

Dr Ewoudt Cloete, Avatar's newly appointed chief digital officer, joined the agency last month. "Avatar is an amazing agency and I feel truly honoured to be able to contribute to its already impressive legacy...

By Jessica Tennant 3 days ago

Data-driven marketing and advertising; and how to harness new customer data insights
Data-driven marketing and advertising; and how to harness new customer data insights

We sit in meetings with heads of different departments to plan the next marketing and advertising campaigns. What are the missteps and missed opportunities that this planning often overlook?...

By Rirhandzu Shingwenyana 12 Jul 2019

From customer journey mapping to journey management
From customer journey mapping to journey management

There's a story to each customer interaction your company has - a beginning, middle and an end. Some of these interactions can be incredibly influential, while others are simply an essential means to an end; all are relevant to business success...

By Antony Adelaar 11 Jul 2019

Ad Tech Masterclass in Nigeria.
Creating a brand safe environment for advertisers in Africa

Masterclasses on programmatic advertising buying have been held by 365 Digital in Nigeria, as well as other African markets...

By Louise Marsland 11 Jul 2019

Photo by Glenn Carstens-Peters on Unsplash.
Is it time to dump mission statements?

Quick: can you recite the mission statement of the organisation you work for? I didn't think so. Don't feel bad; you're in good company...

By Robert Gentle 10 Jul 2019

Thea Sokolowski, head of brand and marketing at MEST Africa.
#AfricaLeads: Africa poised for substantial growth

Thea Sokolowski, head of brand and marketing at MEST Africa, talks to Bizcommunity.Africa about how the African tech ecosystem continues to grow on the continent...

By Louise Marsland 10 Jul 2019

Digital marketing in a third world country
Digital marketing in a third world country

As a third world country, traditional media is our main method of communication with radio, television and OOH the highest consumed mediums across various markets in South Africa. But digital is growing at a rapid rate and is enabling huge brand integrations...

By Makgotso Sekete 9 Jul 2019

Being deeply digital
Being deeply digital

The truth is that the marketing fraternity hasn't helped itself in defining what exactly digital marketing is and where it fits in...

By Jacques du Bruyn 3 Jul 2019

Conversational marketing and the use of the chat tool in South Africa
Conversational marketing and the use of the chat tool in South Africa

Over the past few months, I have visited countless local websites that are implementing chats as a means to generate their leads. This is great when done correctly, but sadly in most cases, the apple seems to have fallen very far from the tree...

By Keenan Bouwer 2 Jul 2019

Busting the gaming stereotype: South Africa's gamers are educated, healthy, well-off and live life to the full
Busting the gaming stereotype: South Africa's gamers are educated, healthy, well-off and live life to the full

Perceptions that gamers are predominantly young, geeky, and male persist, despite the reality that playing videogames has become mainstream...

By Rachel Thompson, Issued by GfK South Africa 2 Jul 2019

Disruptive thinking in the digital age
Disruptive thinking in the digital age

What is disruptive thinking? How many times have you heard leaders of big companies say we need disruptive marketing campaigns? But many of these people don't understand what disruptive thinking is...

By Rirhandzu Shingwenyana 2 Jul 2019

SA marketers, show us your content smarts!
SA marketers, show us your content smarts!

Content marketing does not come easy. It is a long-term investment that requires marketers to move from thinking like brand champions to thinking like publishers. So, get ready to change gears!...

By Louisa Douwes Dekker 2 Jul 2019

IAB Insight Series: The role of technology in achieving business objectives
IAB Insight Series: The role of technology in achieving business objectives

The latest Johannesburg edition of the monthly IAB Insight Series took place at the Park Inn by Radisson in Sandton on Thursday, 27 June, this time focusing on the role of technology in enabling business performance in the digital economy...

By Jessica Tennant 2 Jul 2019

Has the cobbler's kid got no shoes?
Has the cobbler's kid got no shoes?

Advertising, communications and marketing agencies are the core of creativity for brands across the globe. Scopen's Agency Scope studies around the world show some 45% of potential clients visit an agency's website to see who they are...

By Johanna McDowell 20 Jun 2019

The road to AI in marketing
The road to AI in marketing

Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it...

By Paula Sartini 20 Jun 2019

Photo by rawpixel.com from .
Turning big data into even bigger stories

At its root, data storytelling is about using the facts and numbers to craft stories that create a deeper connection with the real person at the end of the data...

By Kamo Mogashoa 18 Jun 2019

Five skills to help you connect with your social media audience
Five skills to help you connect with your social media audience

With the continued increase of the prosumer, many brands are struggling to control messaging around who they are and what they offer. By having a savvy social media strategy, a brand is able to better communicate with and understand who their audience is, what it is they want and how to engage with them positively, while still building resonance...

By Zubeida Goolam 13 Jun 2019

#Newsmaker: TBWA\SA Group CEO Sean Donovan promoted to Asia president
#Newsmaker: TBWA\SA Group CEO Sean Donovan promoted to Asia president

Sean Donovan, TBWA\South Africa Group CEO, has been tasked with advancing the agency's position across the Asia region, where he'll take on the role of TBWA\Asia president, effective later this year...

By Jessica Tennant 10 Jun 2019

#StartupStory: Ticking all the boxes with newly launched Travelcheck
#StartupStory: Ticking all the boxes with newly launched Travelcheck

Travelcheck.co.za, SouthAfrica's newest online booking website has launched. We chat to CEO Odette Faling to find out more...

By Robin Fredericks 10 Jun 2019

#StartupStory: A new online platform for moms, brands and 'momfluencers'
#StartupStory: A new online platform for moms, brands and 'momfluencers'

MomSays, an online resource for moms who are looking for unbiased, trusted advice from other moms regarding the best product solutions for their families, recently launched its new website...

By Jessica Tennant 7 Jun 2019

Ads24 Food for Thought 2019 debates robots vs humans
Ads24 Food for Thought 2019 debates robots vs humans

This years' Ads24 Food For Thought event focused on the future of business from an AI and technology perspective and how our roles as humans are changing...

By Jessica Tennant 6 Jun 2019

Paula Hulley
Photographer: Rikki Hibbert
#IABSummit19: 7 insights into the direct brand economy

In her opening address at the IAB Summit, which took place on Thursday, 30 May at the Joburg Theatre in Braamfontein, IAB CEO Paula Hulley shared seven key insights from the IAB Global Direct Brand Report on the direct brand economy...

By Jessica Tennant 5 Jun 2019

Wayne Hull
Photographer: Rikki Hibbert
#IABSummit19: The digital transformation opportunity starts with you

Accenture Digital MD Wayne Hull presented a keynote on 'Leading in the new' at this year's IAB Summit, which took place on Thursday, 30 May at the Joburg Theatre in Braamfontein, looking at digital transformation through three critical lenses...

By Jessica Tennant 4 Jun 2019

#AWE2019: Highlights from Day 3
#AWE2019: Highlights from Day 3

The Augmented World Expo recently took place in Silicon Valley, USA. Here, Johan Walters shares highlights from Day 3...

By Johan Walters 3 Jun 2019

The world then and now, and how the way we protect our children needs to change
The world then and now, and how the way we protect our children needs to change

This National Child Protection Week (CPW), Google South Africa and Media Monitoring Africa hosted a roundtable putting a spotlight on the importance of online safety for children...

By Jessica Tennant 31 May 2019

#AWE2019: Highlights from Day 2
#AWE2019: Highlights from Day 2

The Augmented World Expo is underway in Silicon Valley, USA, and Johan Walters shares highlights from Day 2...

By Johan Walters 31 May 2019

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