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The age of exponential proportion of digital marketing - how to capitalise on CX and UX

By having the right dimensions at the perfect position it's highly possible to capitalise on CX and UX into your advantage and, knocking your objectives out of the park, splendidly...

By Rirhandzu Shingwenyana 3 hours ago

Michael Gullan
Enhancing brand value through advocacy campaigns

Brand advocacy is a powerful marketing channel at the intersection of e-learning, loyalty and incentives. Leading local and global brands are recognising its value and including brand advocacy in their strategies, with proven results...

By Michael Gullan, Issued by G&G Digital 4 hours ago

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Publisher sites news consumption soars as readers search for truth on coronavirus

Media consumption habits have changed, and continue to change, during the global coronavirus pandemic. One of the most obvious impacts has been a noticeable increase in news consumption via online publishing platforms, writes Josephine Buys...

By Josephine Buys 3 days ago

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The printer market will suffer for two years but will recover

Chris de Beer, Africa regional manager at infoSource comments on how the print industry, like every other industry around the world, is going to be hard hit by the coronavirus pandemic...

By Chris de Beer 2 Apr 2020

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Spend your lockdown skilling up

Being homebound is our reality for the foreseeable future, but it doesn't have to spell disaster for your income says Jacqueline Raw, owner and founder of marketing consultancy, Ycagel...

By Jacqueline Raw 1 Apr 2020

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It is not business as usual, but it is still doing business!

Samantha Hogg, owner and managing director of GinjaNinjaPR writes why communication is critical to business survival during Covid-19...

By Samantha Hogg 1 Apr 2020

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Remaining relevant to clients in the time of lockdown

In a time of business unusual, how do marketing agencies remain relevant to their clients? Lauren Crooks, lead strategist of Coalition Communications shares insights on the topic...

By Lauren Crooks 1 Apr 2020

#BehindtheSelfie with... Cindy Ann Diamond, group sales director at Mediamark
#BehindtheSelfie with... Cindy Ann Diamond, group sales director at Mediamark

This week, we go behind the selfie with Cindy Ann Diamond, group sales director at Mediamark...

By Jessica Tennant 1 Apr 2020

Tseliso Rangaka, FCB Joburg and Hellocomputer's group chief creative officer.
#Newsmaker: Tseliso Rangaka goes full circle

Jessica Tennant interviews Tseliso Rangaka on his return to FCB Joburg, the agency where he started his career 21 years ago...

By Jessica Tennant 30 Mar 2020

#FairnessFirst: The impact of Covid-19 on the industry
#FairnessFirst: The impact of Covid-19 on the industry

It goes without saying that the marketing and media industry has been impacted by the coronavirus/Covid-19 pandemic...

By Jessica Tennant 30 Mar 2020

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Five ways to digitally market your company during the lockdown

Mkhuseli Vangile, MD of DCF PR and marketing agency suggests that PR be approached in a creative way by utilising 5 key elements in digital PR...

By Mkhuseli Vangile 26 Mar 2020

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Innovation and creativity in the time of Covid-19: Alternative ways of thinking and doing

It's a strange reality, and while all concerns are valid, our best defence currently is to harness the value of innovation and creativity. That's the sentiment of Shaune Jordaan, CEO of Hoorah Digital, who believes we need to embrace these tumultuous times as an opportunity to create, to innovate and reinvent ourselves...

By Shaune Jordaan 26 Mar 2020

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Facebook connecting local communities at a time of social distancing

The world is coming to grips with the scale of the Covid-19 crisis and we are all embracing the need for an extended period of social distancing - turning to technology and social media platforms to connect with family, friends and colleagues...

By Nunu Ntshingila 26 Mar 2020

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The Age of Algorithms: How to outsmart the system

Algorithms are often considered as the holy grail of effectiveness in action, but how can brands benefit from a principle so scripted on platforms so agile and emotionally-driven?...

By Zubeida Goolam 25 Mar 2020

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Digital content is meaningless without unique experiences

In the effort to keep up with trends and consumption patterns of always-on consumers, brands and creatives are seemingly more focused on the next wave of digital innovation than on making emotional connections with consumers. Most especially during these trying times amidst the virus...

By Darren Johnston 23 Mar 2020

#IABInsightSeries: Trends transforming the digital economy (JHB)
#IABInsightSeries: Trends transforming the digital economy (JHB)

The second IAB Insight event of the year and 14th episode of the series focused on the future of work and the trends that are transforming the digital economy.

By Jessica Tennant 23 Mar 2020

#IABInsightSeries: Data, skill set and our relationship with technology
#IABInsightSeries: Data, skill set and our relationship with technology

Roan Mackintosh, MD at Incubeta recently spoke at the Cape Town and Johannesburg IAB Insight sessions on the trends that are transforming the digital economy and the future of work...

By Jessica Tennant 20 Mar 2020

#Bookmarks2020: Shining, shimmering and splendid
#Bookmarks2020: Shining, shimmering and splendid

In response to the coronavirus/Covid-19 outbreak, the IAB SA took this year's Bookmark Awards outside, presenting in digital format via Instagram Stories...

By Jessica Tennant 20 Mar 2020

#IABInsightSeries: Trends transforming the digital economy (CPT)
#IABInsightSeries: Trends transforming the digital economy (CPT)

The first IAB Insight event of the year and 13th episode of the series focused on the future of work and the trends that are transforming the digital economy. Here, Nkanyezi Masango (King James Group), Monique Claassen (Kantar), Matt Wilke (24.com), and Roan Mackintosh (incuBeta) share insights on the subject...

By Jessica Tennant 20 Mar 2020

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What can marketers learn about data from Covid-19?

With the whole world currently obsessed with Covid-19, here are 5 lessons to be learnt right now by marketers...

By Matthew Arnold 18 Mar 2020

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The short to medium-term impact of the Covid-19 outbreak on the SA media environment

Chris Botha from Park Advertising Group has compiled 25 points that he believes will impact media habits over the next few weeks and months...

By Chris Botha 18 Mar 2020

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What came first: the data or the chicken?

Just because digital allows us to react immediately doesn't mean we need to. We don't need digital communications to just fill a space; we need them to be impactful and meaningful...

By Maria Berrios-Carter 16 Mar 2020

Emotional clickbait always wins
Emotional clickbait always wins

As South Africans, we need to become more aware of emotional clickbait and actively work to avoid it. It doesn't give a real perspective of reality...

By Chris Botha 12 Mar 2020

#BlockchainAfrica: "Bitcoin is the best system we've ever had for money" - Simon Dingle
#BlockchainAfrica: "Bitcoin is the best system we've ever had for money" - Simon Dingle

"But it still lacks the user experience, appeal, social acceptance and, most importantly, narrative, that will propel it across the chasm into mainstream adoption..." - Blockchain Africa Conference speaker and fintech entrepreneur Simon Dingle on Bitcoin and its impact on industry...

By Jessica Tennant 11 Mar 2020

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Digital maturity is vital to profit growth: Here's why

Far too many companies view digital transformation as a box-tick item. In doing so, they miss out on the ROI opportunities that come along on the journey to digital maturity...

By Catherine Murray 10 Mar 2020

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South Africa hits Google with searches for 'face masks' and 'hand sanitizer'

If you're heading to the shops to stock up on supplies this weekend, it could be a busy one. According to data from Google, South Africans will be on the hunt for face masks and hand sanitiser...

By Andy Walker 9 Mar 2020

#FairnessFirst: A fashion film for the #MeToo generation, "Be a lady," they said
#FairnessFirst: A fashion film for the #MeToo generation, "Be a lady," they said

'Girls. Girls. Girls.' magazine recently released a video titled 'Be a lady they said', words by Camille Rainville as published on her Writings of a Furious Woman blog in 2017 and narrated by Cynthia Nixon, best known for her role on Sex and the City...

By Jessica Tennant 9 Mar 2020

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The decade of the chosen family

In an age of a cancellation culture that was born out of a deep desire for hyper self-awareness, self-actualisation and social justice, this generation is making it their social responsibility to live and associate in spaces and with people that align with their values and beliefs...

By Rebone Masemola 5 Mar 2020

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Where digital meets magic: developing the skills of the future

Agencies must equip their people with skills across all platforms, in a way that reaches consumers where they are active but, inspires them with the same human creativity that has always characterised the best marketing, writes Ogilvy SA, chief people officer, Angela Madlala...

By Angela Madlala 5 Mar 2020

#DI2020: Why technology is nothing unless it touches someone's life
#DI2020: Why technology is nothing unless it touches someone's life

Creative director of Google Creative Lab Robert Wong says the first thing to remember when it comes to technology is that if how we live is being shaped by technological companies like Google, it is important for humanity to be involved...

By Angie White 28 Feb 2020

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