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Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore

#Effies2025 | Halo and Pineapple: 100% sustained results

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

#Effies2025 | Sanlam's F-Show breaks through the finance category

Fumani Khumalo (left) and Zinhle Mbatha (righht) are stepping into creative leadership roles at VML South Africa after being promoted to creative director positions.

VML South Africa bolsters creative leadership team with two internal promotions

40% of South Africa's programmatic ad spend is wasted and most boards don't know it

40% of South Africa's programmatic ad spend is wasted and most boards don't know itDY/DX

Strategy does not win. Execution does

Strategy does not win. Execution doesCarni Wilkens, Dentsu

The BRC addresses market commentary about the timing of the Radio Audience Measurement Survey (Rams) data release (Image source: © ThisisEngineering )

Radio in good shape as BRC reassures industry that Rams is on track

Call for participation: 2026 social media landscape survey opens to South African marketers

Call for participation: 2026 social media landscape survey opens to South African marketersOrnico

2026 New Generation Awards open for early-bird entries

2026 New Generation Awards open for early-bird entries

(Source: @Meet Frank Publicis has announced its Q1 2026 results

Publicis outperforms industry, confirms growth guidance for 2026

Bob's "shopaygo" nationwide awareness campaign is designed to reshape how consumers see and understand the platform (Image supplied)

Shopaygo: Bob's connected e-commerce ecosystem awareness campaign

How brands can update their marketing system for the AI era

How brands can update their marketing system for the AI eraCaitlyn Greve

Boundless becomes 51% Black-owned, 30% Black female-owned, and marginally more responsible

Boundless becomes 51% Black-owned, 30% Black female-owned, and marginally more responsibleBoundless

#EndtfGBV: Build or Break challenges young men to reject toxic digital culture

#EndtfGBV: Build or Break challenges young men to reject toxic digital culture

40% of South Africa's programmatic ad spend is wasted and most boards don't know it

40% of South Africa's programmatic ad spend is wasted and most boards don't know it

6 hours

Strategy does not win. Execution does

Strategy does not win. Execution does

By Carni Wilkens 1 day

More news

The BRC addresses market commentary about the timing of the Radio Audience Measurement Survey (Rams) data release (Image source: © ThisisEngineering )

Radio in good shape as BRC reassures industry that Rams is on track

1 day

2026 New Generation Awards open for early-bird entries

2026 New Generation Awards open for early-bird entries

1 day

Call for participation: 2026 social media landscape survey opens to South African marketers

Call for participation: 2026 social media landscape survey opens to South African marketers

Ornico 1 day

(Source: @Meet Frank Publicis has announced its Q1 2026 results

Publicis outperforms industry, confirms growth guidance for 2026

2 days

Bob's "shopaygo" nationwide awareness campaign is designed to reshape how consumers see and understand the platform (Image supplied)

Shopaygo: Bob's connected e-commerce ecosystem awareness campaign

2 days

How brands can update their marketing system for the AI era

How brands can update their marketing system for the AI era

Caitlyn Greve 2 days

Boundless becomes 51% Black-owned, 30% Black female-owned, and marginally more responsible

Boundless becomes 51% Black-owned, 30% Black female-owned, and marginally more responsible

Boundless 2 days

Vaseline has created a new authentication tool and enlisted the help of a Nigerian Prince to launch a fight back against fake versions of Vaseline Body Oils in Nigeria. Source: Unilever.

#BehindtheCampaign: Nigerian prince busts fake body oils for Vaseline

10 Apr 2026

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Association for Communication and Advertising 9 Apr 2026

#EndtfGBV: Build or Break challenges young men to reject toxic digital culture

#EndtfGBV: Build or Break challenges young men to reject toxic digital culture

9 Apr 2026

Why businesses are rethinking their CMS investments in 2026

Why businesses are rethinking their CMS investments in 2026

Bluegrass Digital 8 Apr 2026

#Orchids&Onions: Metropolitan brings the drama, Subaru bores

#Orchids&Onions: Metropolitan brings the drama, Subaru bores

Brendan Seery 7 Apr 2026

Oratile Papo explains what four years of running a social media agency actually taught her (Image source: © 123rf )

Social media is not a vending machine, it’s a relationship

Oratile Papo 7 Apr 2026

Research consultancy Scopen has turned gratitude into action with the launch of a new bursary initiative linked to its flagship Agency Scope study in South Africa. Pictured: Khensani Nobanda CMO Nedbank, Omolemo Sehole bursary recipient, Johanna McDowell Scopenn Africa partner, Cesar Vacchiano CEO Scopen global (Image supplied)

Scopen Africa awards R90,000 inaugural bursaries

7 Apr 2026

Netflix produced a documentary on the dating site. Source: Tudum.

Ashley Madison sheds “affair site” label in major rebrand

Karabo Ledwaba 7 Apr 2026

MultiChoice incentivises Showmax users to switch to DStv Stream

MultiChoice incentivises Showmax users to switch to DStv Stream

2 Apr 2026

The Animation School is shortlisted for three student films at the New York Festivals Television and Film Awards (Image supplied)

New York Film Awards: SA school shortlisted

2 Apr 2026

Agency of experts acquires bass player

Agency of experts acquires bass player

Boundless 1 Apr 2026

Bizcommunity repositions for the future

Bizcommunity repositions for the future

Bizcommunity.com 1 Apr 2026

The influence era: Why creators are rewriting the rules of marketing

Michael Cost 1 Apr 2026

#Cannes2026 | Cannes Young Lions South Africa 2026 winners

#Cannes2026 | Cannes Young Lions South Africa 2026 winners

1 Apr 2026

Caxton Media puts SA brands at the heart of the world’s biggest sports event

Caxton Media puts SA brands at the heart of the world’s biggest sports event

Caxton Media 1 Apr 2026

Ascent Africa advances into AI and intelligence with acquisition of Africa-built Clarence AI

Ascent Africa advances into AI and intelligence with acquisition of Africa-built Clarence AI

Ascent Africa 1 Apr 2026

Source:

Spotify releases new ad formats

1 Apr 2026

The Australian internet regulator said it was investigating five of the biggest social media platforms for suspected breaches of its new under-16 ban (Image source: © 123rf )

Australia investigates tech giants over social media ban compliance

31 Mar 2026

IAB South Africa’s first Insights Series webinar of 2026, Upskilling & building talent in an AI world, takes place on Thursday, 2 April at 11 am (Image supplied)

IAB SA 2026 Insights Series: How to upskill and build talent in an AI world

31 Mar 2026

Smollan launches unified retail tech unit

Smollan launches unified retail tech unit

31 Mar 2026

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