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Dis-Chem pharmacists train on the go with Smart-Cnnect
Dis-Chem pharmacists train on the go with Smart-Cnnect

In-store advertising innovator Smart Media has partnered with e-learning provider Cnnect to launch a game-changing new way to train all Dis-Chem pharmacy staff on the move...

Issued by Smart Media 4 hours ago

Spaceback's social display products seeing great support in South Africa
Spaceback's social display products seeing great support in South Africa

The social display pioneers are seeing growth across all areas for the product, and look forward to doing more with agencies during 2020...

Issued by RebelRebel 4 hours ago

Google's changing algorithm
Google's changing algorithm

When it comes to Google, change is constant, but there's method in the madness. Get used to those updates, says Mia Lukic-Dagnin, senior ad operations account manager at Dentsu Aegis Network SA and SSA...

Issued by Dentsu Aegis Network 4 hours ago

What is ROAS, digital paid media advertising
What is ROAS, digital paid media advertising

Return on Advertising Spend (ROAS) refers to a marketing metric that measures the efficacy of a digital advertising campaign...

By Thulisile Khalishwayo, Issued by Algorithm Agency 23 hours ago

#FairnessFirst: The impact of Covid-19 on the industry
#FairnessFirst: The impact of Covid-19 on the industry

It goes without saying that the marketing and media industry has been impacted by the coronavirus/Covid-19 pandemic...

By Jessica Tennant 1 day ago

Joe Public Connect awarded
Joe Public Connect awarded

Last week Thursday saw Joe Public Connect, digital arm of brand and communications group, Joe Public United, receiving top accolades at the 12th annual IAB Bookmarks Awards...

Issued by Joe Public United 27 Mar 2020

Credit: hj barraza on .
Five ways to digitally market your company during the lockdown

Mkhuseli Vangile, MD of DCF PR and marketing agency suggests that PR be approached in a creative way by utilising 5 key elements in digital PR...

By Mkhuseli Vangile 26 Mar 2020

Credit: Bench Accounting on .
Innovation and creativity in the time of Covid-19: Alternative ways of thinking and doing

It's a strange reality, and while all concerns are valid, our best defence currently is to harness the value of innovation and creativity. That's the sentiment of Shaune Jordaan, CEO of Hoorah Digital, who believes we need to embrace these tumultuous times as an opportunity to create, to innovate and reinvent ourselves...

By Shaune Jordaan 26 Mar 2020

Credit: Austin Distel on .
Facebook connecting local communities at a time of social distancing

The world is coming to grips with the scale of the Covid-19 crisis and we are all embracing the need for an extended period of social distancing - turning to technology and social media platforms to connect with family, friends and colleagues...

By Nunu Ntshingila 26 Mar 2020

Digital marketing during a pandemic
Digital marketing during a pandemic

The past week has seen widespread panic and mass stockpiling, with doomsday predictions running rampant. South African businesses are nervous...

By Neil Clarence, Issued by Vicinity Media 26 Mar 2020

Red & Yellow's new education event goes digital and for free
Red & Yellow's new education event goes digital and for free

The world is facing a pandemic and everyone's had to adapt. As such, Red & Yellow's Gearing Schools for The Unpredictable Future will be streamed, online, for all to "attend". The event will take place on 8 April, 3.30 - 5.45pm...

Issued by Red & Yellow 25 Mar 2020

Credit: Markus Spiske on .
The Age of Algorithms: How to outsmart the system

Algorithms are often considered as the holy grail of effectiveness in action, but how can brands benefit from a principle so scripted on platforms so agile and emotionally-driven?...

By Zubeida Goolam 25 Mar 2020

Image source: .
Digital content is meaningless without unique experiences

In the effort to keep up with trends and consumption patterns of always-on consumers, brands and creatives are seemingly more focused on the next wave of digital innovation than on making emotional connections with consumers. Most especially during these trying times amidst the virus...

By Darren Johnston 23 Mar 2020

More than just a football club: PT SportSuite joins forces with Hout Bay United FC
More than just a football club: PT SportSuite joins forces with Hout Bay United FC

PT SportSuite is delighted to announce we will be joining forces with Hout Bay United FC (HBUFC), a community-based football club in Cape Town, as their official digital partner...

Issued by Publisher’s Toolbox 23 Mar 2020

Image source: .
What is shaping culture? Triggered and triggers

Brett Rogers explores the edges of culture and how things are changing, providing valuable insights for brands wanting to understand who and what is shaping culture...

By Brett Rogers 23 Mar 2020

#IABInsightSeries: Trends transforming the digital economy (JHB)
#IABInsightSeries: Trends transforming the digital economy (JHB)

The second IAB Insight event of the year and 14th episode of the series focused on the future of work and the trends that are transforming the digital economy.

By Jessica Tennant 23 Mar 2020

#IABInsightSeries: Data, skill set and our relationship with technology
#IABInsightSeries: Data, skill set and our relationship with technology

Roan Mackintosh, MD at Incubeta recently spoke at the Cape Town and Johannesburg IAB Insight sessions on the trends that are transforming the digital economy and the future of work...

By Jessica Tennant 20 Mar 2020

Brave Group's Musa Kalenga Best Individual Contributor to Digital
Brave Group's Musa Kalenga Best Individual Contributor to Digital

Technology is changing the future of business and Musa Kalenga's achievements in digital, are testament to this. Kalenga, chief future officer at Brave Group, was announced as Best Individual Contribution to Digital at the 2020 IAB Bookmarks Awards...

Issued by The Brave Group 20 Mar 2020

TBWA\Hunt Lascaris wins Digital Agency of the Year at 2020 Bookmark Awards
TBWA\Hunt Lascaris wins Digital Agency of the Year at 2020 Bookmark Awards

TBWA\Hunt Lascaris, shortlisted for 38 awards in this year's IAB Bookmark Awards, topped the charts as Digital Agency of the Year bringing home four golds...

Issued by TBWA\Hunt\Lascaris 20 Mar 2020

Back row (From L-R): Banky W, Ted Sarandos (Netflix Chief Content Officer), Kate Henshaw, Richard Mofe-Damijo, Felipe Tewes (Netflix Italian & African Originals Director), Omoni Oboli, Ben Amadasun (Netflix Africa Licensing Director) and Akin Omotoso Front Row (L-R) Mo Abudu, Adesua Etomi, Dorothy Ghettuba (Netflix African Originals lead) , Kunle Afolayan, Kemi Adetiba and Ramsey Noah.
Netflix Naija: Creative freedom in Nigeria's emerging digital space?

Netflix has increased its investment in Nigeria's film industry, Nollywood. The dominant streaming company announced its presence via its newly created Twitter handle, NetflixNaija...

By Samuel Andrews 20 Mar 2020

24.com wins Black Pixel for Best Digital Publisher at the IAB Bookmarks
24.com wins Black Pixel for Best Digital Publisher at the IAB Bookmarks

24.com, the digital publishing business of Media24, was named joint best digital publisher at the IAB Bookmark Awards on Thursday...

Issued by The SpaceStation 20 Mar 2020

#Bookmarks2020: Shining, shimmering and splendid
#Bookmarks2020: Shining, shimmering and splendid

In response to the coronavirus/Covid-19 outbreak, the IAB SA took this year's Bookmark Awards outside, presenting in digital format via Instagram Stories...

By Jessica Tennant 20 Mar 2020

#IABInsightSeries: Trends transforming the digital economy (CPT)
#IABInsightSeries: Trends transforming the digital economy (CPT)

The first IAB Insight event of the year and 13th episode of the series focused on the future of work and the trends that are transforming the digital economy. Here, Nkanyezi Masango (King James Group), Monique Claassen (Kantar), Matt Wilke (24.com), and Roan Mackintosh (incuBeta) share insights on the subject...

By Jessica Tennant 20 Mar 2020

Lancewood Cheese unlocks the power of WhatsApp with Techsys Digital
Lancewood Cheese unlocks the power of WhatsApp with Techsys Digital

Realising WhatsApp presents the next frontier for engaging with consumers on an even more intimate level, Lancewood approached Techsys Digital to strategise how the brand could meet certain objectives via the messaging app...

Issued by Techsys Digital 20 Mar 2020

#Bookmarks2020: Winners announced!
#Bookmarks2020: Winners announced!

The winners for the 2020 Bookmark Awards have been announced! This year, the 12th annual Bookmarks celebration was hosted via the IAB SA's digital channels and local press network...

19 Mar 2020

Image source: Clay Banks via .
What can marketers learn about data from Covid-19?

With the whole world currently obsessed with Covid-19, here are 5 lessons to be learnt right now by marketers...

By Matthew Arnold 18 Mar 2020

Social Places releases AI early-warning system for Coronavirus sentiment and online reviews
Social Places releases AI early-warning system for Coronavirus sentiment and online reviews

Leading MarTech company Social Places has expedited the functionality of their artificial intelligence feature to go live with the "Red Flagging" of any urgent topics including: disease, Coronavirus, COVID-19, hygiene, racisms, theft, assault, drugs as well as other important keywords that could have brand damaging implications for South African companies...

Issued by Social Places 18 Mar 2020

Image by Miguel Á. Padriñán via .
The short to medium-term impact of the Covid-19 outbreak on the SA media environment

Chris Botha from Park Advertising Group has compiled 25 points that he believes will impact media habits over the next few weeks and months...

By Chris Botha 18 Mar 2020

Otees creates innovative online game with Techsys Digital
Otees creates innovative online game with Techsys Digital

Otees recently approached Techsys Digital to create an engaging game that would serve as an innovative engagement platform for its fans. Techsys developed a boat-race-themed game called Otees Rush Boat Ride...

Issued by Techsys Digital 18 Mar 2020

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