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IAB SA Digital Influencer Marketing Committee approach and process to develop a common set of definitions and terms for the segment
IAB SA Digital Influencer Marketing Committee approach and process to develop a common set of definitions and terms for the segment

The industry is invited to review the Digital Influencer Marketing draft proposal of definitions available and to share their feedback by Friday, 30 October 2020 at 4pm...

2 hours ago

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Pitch meetings go both ways

Regine le Roux is the founder and managing director of Reputation Matters writes that when we pitch for work it's very much a two-way pitch. As much as you need to impress the potential client with your methodology and credentials. There must be mutual respect gained. They also need to pitch themselves to you...

By Regine le Roux 5 hours ago

Company News

Win big with the Ad Room!

The AAA School of Advertising's Ad Room, open to grade 11 and 12 learners, is a platform developed to find the next storytellers, visual thinkers and strategic thinkers ready to create a career in a creative space...

Issued by AAA School of Advertising 1 hour ago

My Kreepy Teacher strikes funny bone, just right, for Kreepy Krauly

Digital times have changed since 2013 when the Kreepy Krauly mockumentary, Kreepy Wrangler went viral but what remains the same is the South African brand of humour - and the power of parody to send a brand into shareable subspace...

Issued by Ebony+Ivory 1 hour ago

Grey Africa appoints new Senior Traffic Manager and Strategist

Grey Africa recently welcomed two new advertising experts to their family - Samantha Di Terlizzi as the Senior Traffic Manager and Dineo Bodibe as a Strategist...

Issued by Grey 2 hours ago

Marketing degree bursary on offer from Abey Mokgwatsane

The ACA has a vested interest in addressing transformation within the industry and the economic barriers to attaining qualifications in the advertising profession, and is pleased to announce that it has secured funding from well-known industry professional Abey Mokgwatsane, to administer a bursary on his behalf...

Issued by Association for Communication and Advertising 1 day ago

Passions are a good bet in a recession

Even throughout sustained periods in lockdown, we've seen plenty of reasons to be optimistic and plenty of incentives for brands to be opportunistic. If Covid has taught us one thing, it's the resilience of our passions...

Issued by Levergy 1 day ago

One Silver, one Bronze and two Shortlists for SA at the Gerety Awards

FCB Johannesburg won a Silver for The Phonetic Can, LifeDesign Johannesburg won a Bronze for Wisdom of Life in Health and Havas Johannesburg and VMLY&R Johannesburg both won Shortlist awards respectively for Take This Thread in the Works and Pride...

1 day ago

Smarketing: Putting your money where your nose is

According to Dr Roland Goldberg, a senior lecturer in marketing at the North-West University (NWU), your wallet is more closely connected to your nose than you might think...

Issued by North-West University (NWU) 1 day ago

The hitchhiker's guide to ideas

Creative director, David Edworthy, shares his thoughts on how to stimulate original ideas...

By David Edworthy 16 Oct 2020

What does the post-Covid-19 South African consumer look like?

It seems as if the post-apocalyptic world is not the place many predicted it would be and that the pandemic has not led to a host of new and sustainable consumer behaviours. This is the conclusion from a study conducted by HaveYouHeard...

Issued by HaveYouHeard 16 Oct 2020

Grey Africa wins Creative Circle Award for #SavannaVirtualComedyBar campaign, ahead of launch of season two

Grey Africa is proud to announce that it has been recognised by the Creative Circle for its work on the #SavannaVirtualComedyBar campaign, winning first place in the Digital Interactive Award category...

Issued by Grey 16 Oct 2020

The Loeries and the US Embassy partner to uplift and up-skill SA youth

In recognition of important political, societal, and cultural issues that currently impact South Africans, the Loeries and the U.S. Embassy in Pretoria have partnered to uplift and up-skill youth in the brand communications space...

Issued by Loeries 15 Oct 2020

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