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The rights package is wrong

As a part of Levergy's ongoing 'Lessons from Lockdown' series we analyse how the lockdown has exposed the antiquated way many sponsorships are packaged and sold...

Issued by Levergy 14 hours ago

Meet the SME Heroes: No use crying over spilt milk - how one local business was able to reach new markets during lockdown

OkJa, one of the beneficiaries of Tractor Outdoor's fund, is a plant-based food and beverage business that was founded in 2019 by Rui Esteves and David Chait...

Issued by Tractor Outdoor 16 hours ago

FCB Joburg tweaks concept approved before lockdown for Debonairs

FCB Joburg has tweaked a concept originally conceived, approved and shot before lockdown for Debonairs Pizza, the country's leading quick service restaurant in the pizza segment...

Issued by FCB Joburg 16 hours ago

Team Red go for gold at New Gen Awards

WPP Team Red (Ogilvy and Wunderman Thompson (previously Cerebra) integrated team for Vodacom) received an outstanding five gold wins this past Friday, 25 September, during the New Generation Awards online ceremony, making them the most awarded brand team...

Issued by Ogilvy South Africa 1 day ago

#OrchidsandOnions: Kreepy Krauly cleans up

Orchid: Spoof showcases product perfectly behind humour; Woolworths' ostrich-like marketing behaviour earns it a non-GMO Onion...

By Brendan Seery 1 day ago

Benchmark your agency against others in the advertising industry

Silversoft and Magnetic conducted a survey to get an understanding of how advertising agencies manage their internal processes and teams, how they grow their business and track client projects...

Issued by Silversoft 1 day ago

Advertising campaigns: what you don't see

The advertising and media industry, like many, have taken a hit from the Covid-19 pandemic. But, unlike a host of others, it's been fragile for a number of years. Global advertising spend is forecasted to fall by 9.1% by 2021...

By Raeesah Chohan 1 day ago

Harnessing creativity and resetting in the "new normal"

Six months into the global pandemic, the term "new normal" has been doing its rounds a fair bit and has become the new normal...

By Candy Dempers, Issued by MediaHeads 360 2 days ago

Winners of the 2020 New Generation Social & Digital Media Awards announced

The winners of the 2020 New Generation Social & Digital Media Awards were announced on Friday night...

2 days ago

Global Ad Trends - Brands will spend $59bn on e-commerce advertising this year

Warc has released its latest Global Advertising Trends report: The pivot to e-commerce summarising the latest research from Warc's Data platform...

25 Sep 2020

Black community targeted ad campaigns must be awarded to ad agencies that understand that market

John Akinribido, founder and CEO of CMG Marketing Communications unpacks the Clicks ad campaign which has recently caused so much controversy and repercussion across South Africa...

By John Akinribido 25 Sep 2020

The Pendoring Awards announces jury and extends deadline

The Pendoring Awards has announced its jury that will be headed by 3 presidents: Judith Mofutsanyan of Oonina, Mpume Ngobese of Joe Public and Francois de Villiers of FCB and Haas Collective fame...

25 Sep 2020

D&AD announces 2020 Future Impact Pencil winners

D&AD has announced its 2020 winners for the Future Impact category, which supports and accelerates ideas with the potential to create positive change...

25 Sep 2020

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