Loeries 2020

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Joe Public named FM AdFocus Large Agency of the Year 2020

Joe Public United have closed out the 2020 'awards season' by once again proudly taking home another Agency of the Year accolade, this time at the 31st annual Financial Mail AdFocus Awards...

Issued by Joe Public United 1 day ago

#FMAdFocus2020: All the winners!

The winners of all the FM AdFocus Awards 2020 were crowned at a small gathering at The Empire in Parktown last night, with Agency of Year Triple Eight walking away with the prestigious title for the second time...

2 days ago

Advertising. Why do bad ads happen?

It was a question I should have been able to answer. I have been in the business a while and I have made a few ads. But maybe the simplicity or the clarity of the question blindsided me and left me saying nothing...

By Damon Stapleton 3 days ago

#BehindtheMask: Iain S. Thomas, independent creative director and author

This week, we go behind the mask with independent creative director and author Iain S. Thomas...

By Jessica Tennant 3 days ago

Machine_ wins Absolut Vodka digital account

Machine_ is thrilled to have a brand as iconic as Absolut Vodka be part of their Pernod Ricard portfolio...

Issued by Machine_ 3 days ago

Could influencers be the answer to John Lewis ads?

With just a few weeks until Christmas, it's time to cosy up and watch the most anticipated advert of each and every year. The John Lewis and Partners Christmas ad has marked the start of the festive period for many years...

By Amelia Neate 3 days ago

#OrchidsandOnions: Zoom zinger pays off

Toyota: outdoors online meeting fiddled to look like 'work-at-home'; But health's Net effort competes with Fikile Mbalula in the Useless Stakes...

By Brendan Seery 24 Nov 2020

#Loeries2020: Behavioural economics as creativity, but not as we know it...

It's not often that a respected industry strategist turns to a magician to demonstrate how easy it is to influence consumer behaviour, especially at a regional celebration of creativity, but that's just what the digital attendees of Loeries Creative Week 2020 learned from Stuart Walsh, chief strategy officer at WPP's Grey...

By Leigh Andrews 24 Nov 2020

Scopen launches Trend Score as marketers look to recover

On 23 October 2020 Scopen, together with the Independent Agency Search and Selection Company (IAS), conducted a virtual launch of Trend Score, a first for South Africa...

24 Nov 2020

MakeReign wins their first gold Loerie Award for technical innovation

MakeReign was recognised with its first gold at this year's Loerie Awards, whilst picking up a total of four awards overall...

Issued by MakeReign 23 Nov 2020

#Newsmaker: Tshepo Tumahole wins Loeries Young Creatives Award

Tshepo Tumahole, a copywriter at Joe Public along with Jarryd Duthoit, a finishing artist at Left Post Productions, was awarded the 2020 Loeries Brand South Africa Young Creatives Award last week...

By Jessica Tennant 23 Nov 2020

7 "secrets" marketers should know about YouTube in SA

Google has been conducting ongoing research since the start of Covid-19, internally and with the help of Kantar and Ipsos, in a number of markets including South Africa...

By Zanele Hlatshwayo & Ciarán Whitaker 23 Nov 2020

#Newsmaker: Jarryd Duthoit wins Loeries Young Creatives Award

Jarryd Duthoit, a finishing artist at Left Post Productions along with Tshepo Tumahole, a copywriter at Joe Public, was awarded the 2020 Loeries Brand South Africa Young Creatives Award earlier this week...

By Jessica Tennant 20 Nov 2020

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