#BizTrends2019

Marketing & Media trends

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Stu Stobbs, chief creative officer at 1886 agency.
#BizTrends2019: More ads. More extremist thinking

For the past three years, advertising spend in Mzanzi has gone up. I know that thanks to a chat I had with my smart mate Chris Botha, group managing director of The MediaShop. It went up roughly R2billion last year and this year it's likely to grow even more...

By Stu Stobbs 2 days ago

The winner of AKQA’s brief to make Beats the ideal companion for commuters was: Christian Johnstone, Isabel Mickleburgh, Chad Joyce.
D&AD exhibits 2018 New Blood Shift Class work and reveals winners of briefs

D&AD has exhibited the work from this year's Shift graduates to a host of leading industry figures, including the winning projects for the 2018 briefs...

1 day ago

#BizTrends2019: The future of the South African in-store retail experience

Even though online shopping is getting significant attention in the digital world, South African consumers still rely on in-store purchases for their shopping experience...

By Cecil Ungerer 1 day ago

Snapchat sponsors AR/VR categories for ADC 98th Annual Awards

The One Club and Snapchat partner on AR/VR for ADC 98th Annual Awards and new subcategories also launched specifically for single posts, ads and campaigns using Snapchat...

1 day ago

Agile, mobile, and accessible: Programmatic is the new startup

Many marketing departments will have to decide how much of their digital adspend should go on premium inventory and how much should go on programmatic. Keabetswe Kgomongwe from Hoorah examines why we should reframe the choice by comparing the two to established businesses and startups respectively...

By Keabetswe Kgomongwe 2 days ago

Judges announced for 2019 Fepe International Creative Awards

Global out-of-home association Fepe International has named the judges for its 2019 Awards: Creative, Lifetime Achievement, Leadership, Technical innovation and the industry's Rising Star...

2 days ago

Ad Talent Salary Survey 2019 revealed...

Ad Talent has released its 2019 salary survey for the communications industry. This annual survey is not intended to be prescriptive but is a report on what this specific recruiter has experienced over the course of the last year...

3 days ago

Brave previews new advertising model, rewarding users for watching online ads

#NEWSWATCH: Blockchain-based ad blocking web browser Brave is previewing a new advertising model (called Brave Ads) that rewards its users for watching "privacy-respecting" ads...

3 days ago

Why the wall?

Chris Botha, group managing director of Park Advertising discusses why Wall Breakers will be the real change-makers in 2019...

By Chris Botha 3 days ago

Transit advertising (A 'Quantum' leap into commuters)

Almost 70% of working-class citizens use minibus taxis also known as 'Quantum' to get to work and back. It is believed to be a powerful brand carrier as it holds the highest brand recall when fully wrapped in a vinyl that provides 100% brand exclusivity...

By Omphemetse Mokwena 3 days ago

Anybody fancy building a dangerous cathedral?

There is a story about three men who spent their lives quarrying rocks. When asked what they were doing, one replied, "Breaking rocks." The second said, "Earning a living." The third said, "Building a cathedral..."

By Damon Stapleton 3 days ago

Advertising is dead. Long live value-tising

As we begin 2019, our industry sits quaking in its ethically sourced vintage leather boots. Panic and anxiety around data, consultants, insourcing, etc. But has this all not been self-inflicted? Is this all the final acknowledgement of an industry with an identity crisis?

By Mike Silver 3 days ago

Deception is the lowest form of marketing

People first engage with people and brands for many reasons related to the first-impression they create - but they stay engaged when there is recognition of, and comfort in the VALUES of those people and brands...

By Nick Grubb 16 Jan 2019

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