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White Square International Advertising Festival announces 2020 shortlists

The White Square International Advertising Festival has announced its shortlists for 2020...

2 days ago

How we have used gamification in Mediology

With the advent of lockdown in South Africa, we have seen several changes in user behaviour. Gaming, for one, has become a major adoption due to physical confinements as a form of pastime and escapism...

By Carl Ungerer, Issued by Mediology 3 days ago

NYF's AME Awards 2020 AME Report

The New York Festivals AME Awards has released the 2020 AME Report...

3 days ago

The rise of the consulting agency

The way organisations operate has shifted considerably in the wake of the Covid-19 outbreak. While much still seems uncertain, the key to surviving - and thriving - is based on the speed, tenacity and dexterity with which businesses need to adapt...

By Keshia Patchiappen 3 days ago

AAA launches The Ad Room to identify scholars with a passion for marketing and advertising

Talented scholars are being challenged by AAA to demonstrate their potential to become game-changers in the advertising and marketing world...

3 days ago

ACA Board of Directors and Executive for 2020/21 announced

The new Board of Directors of the Association for Communication and Advertising (ACA) for the 2020/2021 fiscal were elected at the 73rd Annual General Meeting held on Wednesday, 24 June 2020...

Issued by Association for Communication and Advertising 1 Jul 2020

#YouthMonth: Creating an inclusive industry where youth can thrive

This Youth Month, the country celebrated the 44th anniversary of the June 16th uprising. However, we still suffer from massive youth unemployment and not enough meaningful economic participation for young people...

By Neo Makhele, Issued by Ogilvy South Africa 1 Jul 2020

Insightopedia: Brands collaboration approach, the 'new normal'

How will brands be able to achieve the increased demands for commercial value during this period of diminished marketing budget? There is a solution...

Issued by Openfield 1 Jul 2020

#ACACaresCovid19: Where business and creative strategy meet

Sithembile Ntombela, head of marketing at Brand South Africa and Selae Thobakgale, chief strategic officer at The Odd Number Group and co-founder of The Strategy Network discuss the topic of where business and the creative strategy meet in the time of Covid-19...

30 Jun 2020

#OrchidsandOnions: Optimism wins the day

Tsogo Sun Gaming ad is simple but effective in passing along a call to action message, while Castle Lite seems to misunderstand the mindset of its largely male, young audience...

By Brendan Seery 30 Jun 2020

Creativity loves a tight brief - how businesses are using trends to adjust their strategies to fit the new post-normal

Creativity loves a tight brief - in times of crises we can choose to see our new tighter creative brief (that is social, economic and regulatory constraints) as a source of inspiration rather than confinement...

By Bronwyn Williams 30 Jun 2020

#SaveYourSpot

Stella Artois launched a two-phased initiative for consumers to participate and support local bars and restaurants during the lockdown in a real and tangible way...

Issued by Dentsu Aegis Network 30 Jun 2020

Marketing Achievement Awards celebrates those who dare, calls for entries

The Marketing Achievement Awards (MAA), endorsed by the Marketing Association of South Africa (MASA), is confirmed to take place in February next year...

30 Jun 2020

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