#BizTrends2019

Marketing & Media trends

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New press offices

The following companies have opened press offices on Bizcommunity.com!

PR and Marketing Communications Agency driven to shape and manage brand reputations through strategically creative tactics. Through integration, and by holding a brand accountable, we aim to grow a brand's equity.

Rocketseed is the first-choice email signature management software for both marketers and IT professionals across the globe, compatible with Office 365, Gsuite & Exchange.

Ad Talent Salary Survey 2019 revealed...

Ad Talent has released its 2019 salary survey for the communications industry. This annual survey is not intended to be prescriptive but is a report on what this specific recruiter has experienced over the course of the last year...

23 hours ago

Brave previews new advertising model, rewarding users for watching online ads

#NEWSWATCH: Blockchain-based ad blocking web browser Brave is previewing a new advertising model (called Brave Ads) that rewards its users for watching "privacy-respecting" ads...

23 hours ago

Why the wall?

Chris Botha, group managing director of Park Advertising discusses why Wall Breakers will be the real change-makers in 2019...

By Chris Botha 1 day ago

Transit advertising (A 'Quantum' leap into commuters)

Almost 70% of working-class citizens use minibus taxis also known as 'Quantum' to get to work and back. It is believed to be a powerful brand carrier as it holds the highest brand recall when fully wrapped in a vinyl that provides 100% brand exclusivity...

By Omphemetse Mokwena 1 day ago

Anybody fancy building a dangerous cathedral?

There is a story about three men who spent their lives quarrying rocks. When asked what they were doing, one replied, "Breaking rocks." The second said, "Earning a living." The third said, "Building a cathedral..."

By Damon Stapleton 1 day ago

Advertising is dead. Long live value-tising

As we begin 2019, our industry sits quaking in its ethically sourced vintage leather boots. Panic and anxiety around data, consultants, insourcing, etc. But has this all not been self-inflicted? Is this all the final acknowledgement of an industry with an identity crisis?

By Mike Silver 1 day ago

Deception is the lowest form of marketing

People first engage with people and brands for many reasons related to the first-impression they create - but they stay engaged when there is recognition of, and comfort in the VALUES of those people and brands...

By Nick Grubb 1 day ago

Net#work BBDO has six entries on shortlist for One Show 2019 Awards

Johannesburg's Net#work BBDO has six entries, all for "Return to Chapman's Peak" on behalf of client Mercedes Benz, on the early deadline shortlist for The One Show 2019 global awards...

1 day ago

#BizTrends2019: The rise of live communications and branded everything

When you study the world's most iconic work from recent times, you see patterns that may give you a direction of where everything is headed - at least in the short term. However, the world is extremely complex currently, and nothing is clearly defined, especially in the long term...

By Peter Khoury 1 day ago

#OrchidsandOnions: Two Onions for Woolworths

And two Onions for the tacky Vodacom/Showmax ad - at least Toyota's latest TV ad for its Hilux team deserves a plump Orchid...

By Brendan Seery 2 days ago

The authenticity of advertising in Africa

Darren Kirby, managing director of Technique Media asks the question: "In an age of post-demographic consumerism whereby brands see themselves grappling with shrinking market share, is Africa rising to the challenges ahead?"...

Issued by Technique Media 2 days ago

Gillette's 'We Believe' ad receives mixed feedback

NEWSWATCH: Gillette has released a #MeToo-inspired ad called 'We Believe' that plays on its 30-year old tagline, 'Best a Man Can Get' to help put an end to 'toxic masculinity'...

2 days ago

On the humanisation of black stories in 2019

As a consumer of local content in 2019, I am ready to see bodies of work that focus on the humanisation of black characters with well-rounded lives that are not solely centred around tried and tested concepts of tragedy, trauma and beating the odds...

By Rebone Masemola 2 days ago

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