Advertising South Africa

People first engage with people and brands for many reasons related to the first-impression they create - but they stay engaged when there is recognition of, and comfort in the VALUES of those people and brands...

Johannesburg's Net#work BBDO has six entries, all for "Return to Chapman's Peak" on behalf of client Mercedes Benz, on the early deadline shortlist for The One Show 2019 global awards...

When you study the world's most iconic work from recent times, you see patterns that may give you a direction of where everything is headed - at least in the short term. However, the world is extremely complex currently, and nothing is clearly defined, especially in the long term...

And two Onions for the tacky Vodacom/Showmax ad - at least Toyota's latest TV ad for its Hilux team deserves a plump Orchid...

NEWSWATCH: Gillette has released a #MeToo-inspired ad called 'We Believe' that plays on its 30-year old tagline, 'Best a Man Can Get' to help put an end to 'toxic masculinity'...

As a consumer of local content in 2019, I am ready to see bodies of work that focus on the humanisation of black characters with well-rounded lives that are not solely centred around tried and tested concepts of tragedy, trauma and beating the odds...

Amidst two extremes -- audience apathy on one end and backlash against perceived social washing on the other -- the ad industry has emerged fresh-faced and focused: Ready to prove that we're thoughtful, attentive partners who listen when our audience speaks, able to hold a conversation that doesn't always place ourselves and our interests at the very centre of it...