The latest UCT Marketing Institute research study into South Africa's most influential consumer base - the affluent 'Upper Middle Class', is one of the most important for marketers in the last few years as it shows dramatic shifts in consumption habits and consumer values.
Louise Marsland 13 Sep 2019
On the back of being awarded a three-year Standard Bank contract as an official activation agency of choice - Matriarch is continuing its phenomenal growth trajectory with a primary focus on expanding its footprint in Gauteng. The company has established itself as an independent pioneer in the experiential space over the last 20 years and their latest strategy will see its Johannesburg executional hub grow to a full-service brand activation agency in the form of Matriarch Marketing Johannesburg that will take the business into the future.
Matriarch 13 Sep 2019
Social media was aflame and grilled this week about an ad campaign from Pick n Pay promoting their new chicken range.
Terry Levin 12 Sep 2019
These are the South African consumers with a combined spending power of R700 billion, making up almost 40% of all consumer spend and 5% of total households, who pay half of all personal tax, and are somewhat recession proof. They are the Top Million.
Louise Marsland 12 Sep 2019
A data science expert, mind science practitioner and advertising strategist walk into a bar... When that trio actually comprises Shavani Naidoo of Primedia, Anne Thistleton of Light Consultancy and 'everyone's favourite ad commentator' Andy Rice, it must be the bar at IMM Graduate School's second annual 'marketing the future' event, held at the Nedbank Clocktower at the V&A Waterfront. Here's what they each shared on 'marketing the future'.
Leigh Andrews 12 Sep 2019
The answer, definitely and resoundingly, is "the art director". But is this true? Is it because of the whole "a picture speaks a thousand words" malarkey?
Manqoba Zondi 12 Sep 2019
Nando's brought the burn when they responded to Pick n Pay's new 'iNkukhu' ad on Twitter.
11 Sep 2019
13 September 1848 was not a good day for Phineas Gage. Until that day, the handsome 25-year-old had worked his way up to the position of foreman. By all accounts, he was very good at his job. Shrewd and capable. Somebody you could depend on to get the job done. But, unfortunately, on that day, none of these fine qualities would help him.
Damon Stapleton 11 Sep 2019
A new specialist digital media owner launching in the South African market looks to drive innovation through providing industry-leading tools to brands and agencies in the space.
RebelRebel 11 Sep 2019
CEO of the Loeries, Andrew Human, will be leaving the organisation after 15 years at the helm, during which time the Loeries was transformed into a globally recognised festival and the highest accolade for the advertising and brand communication industry across Africa and the Middle East.
Loeries 11 Sep 2019
TBWA has announced the appointment of Luca Gallarelli to Group CEO, TBWA\South Africa.
TBWA 10 Sep 2019