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The significant shift from aspirational to inspirational brands

The latest UCT Marketing Institute research study into South Africa's most influential consumer base - the affluent 'Upper Middle Class', is one of the most important for marketers in the last few years as it shows dramatic shifts in consumption habits and consumer values.

By Louise Marsland 13 Sep 2019

Lascaris set to expand Matriarch footprint in JHB
Lascaris set to expand Matriarch footprint in JHB

On the back of being awarded a three-year Standard Bank contract as an official activation agency of choice - Matriarch is continuing its phenomenal growth trajectory with a primary focus on expanding its footprint in Gauteng. The company has established itself as an independent pioneer in the experiential space over the last 20 years and their latest strategy will see its Johannesburg executional hub grow to a full-service brand activation agency in the form of Matriarch Marketing Johannesburg that will take the business into the future.

Issued by Matriarch 13 Sep 2019

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N'ku'cooked or UN'Nku'cooked? What went wrong with the Pick n Pay ad?

Social media was aflame and grilled this week about an ad campaign from Pick n Pay promoting their new chicken range.

By Terry Levin 12 Sep 2019

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The SA consumers with the power to make or break brands

These are the South African consumers with a combined spending power of R700 billion, making up almost 40% of all consumer spend and 5% of total households, who pay half of all personal tax, and are somewhat recession proof. They are the Top Million.

By Louise Marsland 12 Sep 2019

Marketing the future: Unlocking the human element in a digital world
Marketing the future: Unlocking the human element in a digital world

A data science expert, mind science practitioner and advertising strategist walk into a bar... When that trio actually comprises Shavani Naidoo of Primedia, Anne Thistleton of Light Consultancy and 'everyone's favourite ad commentator' Andy Rice, it must be the bar at IMM Graduate School's second annual 'marketing the future' event, held at the Nedbank Clocktower at the V&A Waterfront. Here's what they each shared on 'marketing the future'.

By Leigh Andrews 12 Sep 2019

Image credit: Jason Leung on Unsplash.
Who killed the copywriter? The death of the English language in advertising

The answer, definitely and resoundingly, is "the art director". But is this true? Is it because of the whole "a picture speaks a thousand words" malarkey?

By Manqoba Zondi 12 Sep 2019

Hoorah Digital team. Image supplied.
Hoorah Digital rebrand: The Midas touch

A brand's creative is what brings your brand personality to life every time it is seen or heard. Thus, a brand's creative is a living asset, yet 97% of media that goes out does not have unique creative for the target segment.

By Danette Breitenbach 11 Sep 2019

Nando's has hilarious response to Pick n Pay's new 'iNkukhu' advert
Nando's has hilarious response to Pick n Pay's new 'iNkukhu' advert

Nando's brought the burn when they responded to Pick n Pay's new 'iNkukhu' ad on Twitter.

11 Sep 2019

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Phineas Gage is a strange story we should all know

13 September 1848 was not a good day for Phineas Gage. Until that day, the handsome 25-year-old had worked his way up to the position of foreman. By all accounts, he was very good at his job. Shrewd and capable. Somebody you could depend on to get the job done. But, unfortunately, on that day, none of these fine qualities would help him.

By Damon Stapleton 11 Sep 2019

Digital media duo breaks away to launch RebelRebel
Digital media duo breaks away to launch RebelRebel

A new specialist digital media owner launching in the South African market looks to drive innovation through providing industry-leading tools to brands and agencies in the space.

Issued by RebelRebel 11 Sep 2019

Andrew Human to leave the Loeries
Andrew Human to leave the Loeries

CEO of the Loeries, Andrew Human, will be leaving the organisation after 15 years at the helm, during which time the Loeries was transformed into a globally recognised festival and the highest accolade for the advertising and brand communication industry across Africa and the Middle East.

Issued by Loeries 11 Sep 2019

TBWA appoints Luca Gallarelli Group CEO of TBWA\South Africa
TBWA appoints Luca Gallarelli Group CEO of TBWA\South Africa

TBWA has announced the appointment of Luca Gallarelli to Group CEO, TBWA\South Africa.

Issued by TBWA 10 Sep 2019

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#OrchidsandOnions: MultiChoice sets an example

An Onion to Prasa for a tweet about dealing with its problems by convening a 'war room'. Who is your enemy? Commuters are your customers.

By Brendan Seery 10 Sep 2019