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#Loeries2019: Google SA's head of Creative Agencies on the new YouTube category
#Loeries2019: Google SA's head of Creative Agencies on the new YouTube category

The Loeries and YouTube recently introduced the YouTube Advertising category within Digital Communication...

By Jessica Tennant 2 days ago

Photo by Flemming Fuchs on Unsplash.
Behind the walled gardens

We often turn towards Facebook and Google when advertising in South Africa because of the size of their audiences. However, could we be sacrificing reach for context?

By Andrew Dabbs 2 days ago

#IABSummit19: Gareth Lloyd to speak on going beyond the click
#IABSummit19: Gareth Lloyd to speak on going beyond the click

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Gareth Lloyd, head of Research and Analytics at 24.com, a division of Media24, to find out what to expect from his talk on 'going beyond the click' and what this year's theme of the 'new now' means to him...

By Jessica Tennant 2 days ago

The power of retargeting: How to move customers from wanting what you offer to needing it
The power of retargeting: How to move customers from wanting what you offer to needing it

If you are not yet doing retargeting for your business, you are clearly missing out on a key step in the decision-making process. Here's a quick overview...

By Kyle Warmback 22 May 2019

Creative freedom
Creative freedom

The general belief is that great ideas happen when people are free to think and that creatives thrive in situations that grant permission to make mistakes. I don't disagree with the sentiment, but I do see a challenge with the word freedom...

By David Limbert 22 May 2019

Screen grab from the ad.
#OrchidsandOnions: Cadbury's Mother's Day ad just did it for me

Mr Price, for allowing your staff no flexibility when it comes to dealing with customers - and making zero provision for goodwill - you get an Onion...

By Brendan Seery 21 May 2019

Image source: Getty/Gallo.
Why marketing agencies are more relevant than ever

There's been a lot of chatter recently around the subject of 'the future of marketing agencies'. Flume's Jacques Du Bruyn says he believes marketing agencies are more relevant than ever...

By Jacques du Bruyn 21 May 2019

Image supplied. From left to right: Paula Hulley from the IAB, Dan Pinch from King James, Ansa Leighton, from DQ&A, Razia van der Schuur from Change News Digital (ex. IOL), Karyn Strybos from Everlytic, and Godfrey Parkin of Britefire.
IAB Insight Series: How relevant content can deliver results across digital channels

The IAB Insight Series recently held its 5th episode, discussing how content across digital channels and devices can deliver the results we need...

By Juanita Pienaar 21 May 2019

Amri Botha and Carina Coetzee from Ninety9cents (99C) agency. Image supplied.
#CannesLions2019: It's not often you get a second chance

Winners of Cinemark's Cannes Young Lions 2019 competition, Amri Botha and Carina Coetzee from Ninety9cents (99c), chat to us about what it means to them to have won the competition for a second time...

By Juanita Pienaar 20 May 2019

#IABSummit19: Marcel Botha to speak on manufactured stories
#IABSummit19: Marcel Botha to speak on manufactured stories

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Marcel Botha, founder and CEO of 10XBeta to find out what to expect from his talk on 'manufactured stories' and what this year's theme of the 'new now' means to him...

By Jessica Tennant 17 May 2019

Image by from
Why LinkedIn is more important than ever in 2019

With more than 600 million members from 200 countries in 2019, LinkedIn is still the largest professional networking platform in the world...

By Zubeida Goolam 17 May 2019

The dilemma of leadership in the advertising and media industry
The dilemma of leadership in the advertising and media industry

How are leaders in our industry chosen? Often, the position goes to someone who is 'likeable' and a natural 'people's person'. Oh, and often very good at their job. But is that the real qualities that we need in a leader? I don't think so...

By Chris Botha 16 May 2019

#OrchidsandOnions: Reddy tells it like it is
#OrchidsandOnions: Reddy tells it like it is

And the DA's intrusive marketing campaign before the elections, using 'stolen' information, gets an Onion...

By Brendan Seery 14 May 2019

#OneShow2019: Double diversity, diversity of skill and diversity of self
#OneShow2019: Double diversity, diversity of skill and diversity of self

Ann Nurock interviews Chris Bergeron, VP of content experience of Cossette Montreal at The One Club Creative Summit in New York to find out more about the dual challenge in reinventing herself, in terms of her personal life as a transgendered woman and career shift from journalism to advertising...

By Ann Nurock 13 May 2019

#OneShow2019: Put people at the centre, appreciate creativity and innovate
#OneShow2019: Put people at the centre, appreciate creativity and innovate

Ann Nurock interviews Marcel Marcondes, CMO of Anheuser-Busch InBev US after his talk at the One Club Creative Summit in New York to find out more about the pillars making Anheuser-Busch relevant in 2019...

By Ann Nurock 10 May 2019

Businesses need to start investing in creatives more than they think
Businesses need to start investing in creatives more than they think

The reality is, we all know the economy has not been performing great in the last few years and even more so in the last year, which has ultimately put an extreme amount of pressure on businesses to perform at a level that will continue to showcase value...

By Khangelani Dziba 9 May 2019

Screen grab from the ad.
#OrchidsandOnions: Reborn 'glug-glug' ads deserve accolades

Defy and Finish, pick up your respective Onions. And remember: I've told you a billion times not to exaggerate...

By Brendan Seery 7 May 2019

#OneShow2019: Tackling diversity, ageism and paying for creative ideas
#OneShow2019: Tackling diversity, ageism and paying for creative ideas

Ann Nurock interviews Kevin Swanepoel, CEO of The One Club at the One Show in New York to find out what the non-profit organisation has been up to over the last year...

By Ann Nurock 7 May 2019

Image via
Norah Jones, KFC and forgiveness

We had been waiting almost an hour. An hour is a long time to wait. You start playing weird games in your head. I will count to thirty. When the big hands gets to the five, I am definitely out of here. You also silently seethe...

By Damon Stapleton 1 May 2019

Screen grab from the ad.
#OrchidsandOnions - At last... a brave ad

The Hyundai guys get an Orchid for a feel-good ad - just a love story about two people, and about a car...

By Brendan Seery 30 Apr 2019

How I wrote a shopper marketing strategy for a new political party
How I wrote a shopper marketing strategy for a new political party

Shopping in a supermarket has nothing in common with voting in an election - or does it?

By Sarah Britten 25 Apr 2019

Chris Moerdyk
One-on-one coaching - Marketing, advertising, PR, boards

I have been in the communications business for almost 50 years and instead of retiring I intend offering one-on-one coaching to anyone who needs it in the marketing industry...

By Chris Moerdyk, Issued by Chris Moerdyk 25 Apr 2019

TBWA's Tessa Conrad on how SA rates in the global arena of innovation and disruption
TBWA's Tessa Conrad on how SA rates in the global arena of innovation and disruption

Canadian-born Tessa Conrad, global director of operations at TBWA\Worldwide's headquarters in New York, recently visited TBWA\South Africa's Johannesburg office where she did a series of presentations and assisted the local team in producing a module for DLearn...

By Jessica Tennant 18 Apr 2019

Image ©
Yes, but what about Pablo Escobar's hippos?

I will get to the hippos later but first, pornography. I know, that sentence surprised me too...

By Damon Stapleton 17 Apr 2019

#AdForumSummit2019: Key learnings
#AdForumSummit2019: Key learnings

Johanna McDowell shares key learnings from the AdForum Worldwide Summit in Los Angeles, where she and other top players in the advertising industry visited various agencies and experienced how they are shaping the future...

By Johanna McDowell 17 Apr 2019

Carmen Murray, founder of Boo-Yah!
#Bookmarks2019: The importance of digital is to be of service to humans first

Boo-Yah! founder Carmen Murray walked away with the award for the 'Best Individual Contribution to Digital' at this year's Bookmarks and explains why she believes that the importance of digital is to be of service to humans first...

By Juanita Pienaar 17 Apr 2019

Screen grab from the ad.
#OrchidsandOnions: Thanks for the laugh, Ogilvy

How difficult is it, Google and Sportsman's Warehouse, to divine that I could get actively annoyed by ads for something I've already bought?

By Brendan Seery 16 Apr 2019

#NewCampaign: #EatingIsBelieving (what you see is what you should get)
#NewCampaign: #EatingIsBelieving (what you see is what you should get)

Following on from RocoMamas' #EatingIsBelieving campaign, whereby digital testimonials were turned into out of home executions, RocoMamas decided to take this a step further with agency Retroviral in launching a TVC as a statement of its standpoint as a brand that strongly believes that what you see is what you should get...

By Jessica Tennant 12 Apr 2019

Here's why clients should choose independent agencies
Here's why clients should choose independent agencies

Dermot Latimer, CEO and founder of the Iconic Media Group lists four top advantages of choosing an independent agency...

By Dermot Latimer 10 Apr 2019

Screen grabs from the ad.
#OrchidsandOnions: RocoMamas has great-looking fare and memorable punchline

Meanwhile, theft is not a great business model, Vodacom. And treating customers as prey will get you an Onion every time...

By Brendan Seery 9 Apr 2019

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