Advertising

Menu

Contributors

More...Submit contribution

Cartoons

More...

Latest showcases

More showcases...
Screengrabs from the ad.
#OrchidsandOnions: Great ad, splendid timing

SA Tourism: An antidote to all the bitterness, anger and defeatism; slack PR company sent a Happy New Year wish - on 31 January. Irritating...

By Brendan Seery 18 Feb 2020

Photo by Tim Mossholder on .
Lessons from the second last Blockbuster in the world

Dargaville, a small town on the banks of the Wairoa River in the North Island of New Zealand with a population of approximately 4,500 people, lost the second-last 'Blockbuster' movie store on Earth a few weeks ago. The last one is in the town of Bend, Oregon in the USA...

By Damon Stapleton 12 Feb 2020

Image source: Gallo/Getty Images.
What is happening in 2020?

A new year. A new decade. And as with every new year, everyone wants to know what 2020 is going to hold in store for us in our world of media and advertising...

By Richard Lord 7 Feb 2020

2020 Bookmark jury chairs.
#Bookmarks2020: Behind-the-scenes judging insights from the jury chairs

2020 Bookmark jury chairs share behind-the-scenes judging insights and what they most looking forward to from this year's haul...

By Juanita Pienaar 6 Feb 2020

#OrchidsandOnions: 'Are you kidding me?'
#OrchidsandOnions: 'Are you kidding me?'

Positive: Admitting to and rectifying mistakes can promote a brand. Negative: An Onion for SA Tourism and its PR and communications general manager...

By Brendan Seery 4 Feb 2020

Exclusive podcast interview with new Loeries wingman, Preetesh Sewraj
Exclusive podcast interview with new Loeries wingman, Preetesh Sewraj

Having broken the announcement last week of the appointment of new Loeries CEO, Bizcommunity had the privilege, this week, of an exclusive interview with Preetesh Sewraj...

By Terry Levin 4 Feb 2020

Influencers vs advertising: How has consumer mindset changed the way we buy?
Influencers vs advertising: How has consumer mindset changed the way we buy?

Our screens are filled every day with an array of adverts tempting us to spend, spend, spend - but in an era when consumers value a more personal experience, is the power of the traditional paid ad coming to an end?...

By Amelia Neate 30 Jan 2020

'Horse not featured'. Image via
Sometimes a yacht needs a horse

In my head, I went through all the answers I thought he could give. But I was way off...

By Damon Stapleton 29 Jan 2020

#BizTrends2020: 5 cultural shifts that are influencing marketing
#BizTrends2020: 5 cultural shifts that are influencing marketing

Now more than ever, marketing is becoming a living, breathing response to culture rather than an attempt to dictate it. In one or two magical moments, marketing ideas have ignited culture, but that comes along once in a unicorn-shadowed blue moon...

By Nkgabiseng Motau 29 Jan 2020

Screengrabs from the ad.
#OrchidsandOnions: Now it's Hyundai's turn

Atos ad positions car specifically for Gen Z and millennials...

By Brendan Seery 28 Jan 2020

#BizTrends2020: Advertising - What brands need to be aware of in 2020
#BizTrends2020: Advertising - What brands need to be aware of in 2020

The belief has always been that 'when the economy is struggling, advertising is the first cost to be cut'. This has proven true in every down cycle even though evidence shows those who invest wisely in tougher times gain market share...

By Jason Stewart 28 Jan 2020

#StartupStory: Empowering girls with Girltivity
#StartupStory: Empowering girls with Girltivity

According to UNESCO statistics, women make up only 23% of STEM talent globally, and this inequality is often felt in South Africa's science, technology and engineering industries...

By Evan-Lee Courie 27 Jan 2020

#BizTrends 2020: Gearing up our people for the future
#BizTrends 2020: Gearing up our people for the future

We can all ponder and debate the trends for 2020 - everyone has his or her own perception as to what will influence our industry most. But looking back on a fairly tumultuous past twelve months, the only thing we can truly be assured of is that, try as we might, it is fairly impossible to accurately predict what exactly will be heading our way in the next twelve...

By Wayne Naidoo 27 Jan 2020

Kirk Gainsford, chief creative officer at MullenLowe SA.
#BizTrends2020: #IamTrending, so now what?

I am suspicious of trends and you should be, too. I am less suspicious of how transient trends are than how comfortable following a trend will make you feel. If you are #ontrend, you must be OK. Right? But, when budgets are down and anxiety is up, when marketing teams are stretched and consumers even more stretched, you cannot afford to be following trends. Do you remember your mom asking you what you'd do if everyone else jumped into the fire? We all know the line, when everyone zigs...

By Kirk Gainsford 27 Jan 2020

Odette van der Haar, managing director of Publicis.
#BizTrends2020: Imagine the impossible

In order to stay in business, one needs to stay abreast with technology and remain up to date with the latest innovations...

By Odette van der Haar 24 Jan 2020

Dustin Chick heads up Razor, M&C Saatchi Group South Africa's new PR agency.
#Newsmaker: Dustin Chick to head up M&C Saatchi Abel's new PR agency

In case you missed it, M&C Saatchi Group South Africa has launched a new strategic PR agency called Razor, to expand its service offering into the PR and influence space. The agency has appointed Dustin Chick from Ogilvy South Africa, where he spent almost 10 years as head of strategy: influence and public relations...

By Jessica Tennant 23 Jan 2020

Camilla Clerke, ECD at HelloFCB+
#BizTrends2020: Diversity is creativity

Four of the largest trends influencing the marketing industry, and their predicted impact on South Africa in the coming months...

By Camilla Clerke 23 Jan 2020

Sizakele Marutlulle of Marutlulle and Co.
#BizTrends2020: Speaking of things yet to come

Tricky as it can be to 'gaze into a crystal ball ', applying one's mind to what might come to pass is still a worthy undertaking. The shape and format of the marketing and advertising sector continues to evolve and as it ebbs and flows, I suspect more than predict that the CMOs existence as a marked person will prevail...

By Sizakele Marutlulle 22 Jan 2020

Same same, but different!
Same same, but different!

You'll find the golden arch restaurant in Venice, Italy, packed with tourists, even though there are delicious local dishes all over the city. When searching for entertainment we also tend to search for things that are familiar...

By Candy Dempers, Issued by MediaHeads 360 21 Jan 2020

Ahmed Tilly, CCO at FCB Joburg.
#Newsmaker: FCB Joburg CCO Ahmed Tilly to judge NYF Advertising Awards

New York Festivals Advertising Awards announced Ahmed Tilly, CCO at FCB Joburg as one of the first 20 members of the 2020 NYF executive jury...

By Jessica Tennant 21 Jan 2020

Screen grab from the ad.
#OrchidsandOnions: Corny but convincing

King Price's 'cultural appropriation' ad has the desired impact, and because of effective marketing, Alonso crash was a positive for Toyota...

By Brendan Seery 21 Jan 2020

#BizTrends2020: Culture systems, systems culture
#BizTrends2020: Culture systems, systems culture

It's one thing having the people and the resources to create culturally relevant work, but to be really effective, agencies must build the systems to support them...

By Elouise Kelly 21 Jan 2020

Gillian Rightford, Adtherapist and business/strategy lead at SoloUnion.
#BizTrends2020: Creativity's tipping point in business

I'm going to buck the trend and not talk about anything to do with tech or mobile, or the demise of the agency model. I'm also going to be honest and say that what I'm writing about isn't a mainstream trend yet, but it should be...

By Gillian Rightford 20 Jan 2020

#BizTrends2020: The rise of afro-natural beauty as an advertising trend
#BizTrends2020: The rise of afro-natural beauty as an advertising trend

Mirror, mirror, on the wall, who's the fairest of them all?...

By Josephine Sebesho 20 Jan 2020

#BizTrends2020: Keep it simple in 2020
#BizTrends2020: Keep it simple in 2020

M&C Saatchi Abel leaders say now is the time to approach briefs with razor-sharp focus...

By Mike Abel and Makosha Maja-Rasethaba 20 Jan 2020

#BizTrends2020: A truer, more meaningful narrative for the African child
#BizTrends2020: A truer, more meaningful narrative for the African child

If brands want to succeed in South Africa and the rest of Africa, they need to love and appreciate Africa and the rich diversity that unifies instead of divides us...

By Kamo Mogashoa 17 Jan 2020

Having fun underwater
Having fun underwater

40-million dollars is a lot of money. That is the loss Cats is expected to make. It is a re-occurring event in film. A sure-fire winner that fails...

By Damon Stapleton 15 Jan 2020

#BizTrends2020: Digital content creation trends for smart brands to ride in 2020 and beyond
#BizTrends2020: Digital content creation trends for smart brands to ride in 2020 and beyond

The advent of 5G and the growth in video consumption will lead to the creation of more visual content that customers can utilise and easily share. There will be more investment in collaborating with content creators whose messaging can be easily linked with certain brands without a major change in narrative...

By Mongezi Mtati 15 Jan 2020

#BizTrends2020: 5 ways of being to make 2020 great
#BizTrends2020: 5 ways of being to make 2020 great

South Africa. A nation paralysed by talk, where the majority of problems are a product of our failure to execute...

By Pepe Marais 15 Jan 2020

Winning ads featured in this week's Orchids and Onions column...
#OrchidsandOnions: 1 Stop gets it spot on

Winners: SAB's 'How about none for the road?' ad hits the mark, too. Aussie ad for sperm donation, 'All hands on d*ck', stands out, but would be banned here...

By Brendan Seery 14 Jan 2020

Next >

All rights reserved. Copyright © 2020. Republish permission. ADSL & Web hosting proudly provided by Afrihost. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein. Privacy policy, Terms of Use, PAIA.