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Profile of a modern agency strategist
Profile of a modern agency strategist

Devin Ross from Arc discusses how the strategist role can reinvent itself going forward, to add real value to clients and to be a cog in the process of creating great and effective creative work...

By Devin Ross 1 day ago

Screen grab from the ad.
#OrchidsandOnions: Investec taps into our angst

The Onion this week - for marketing stupidity and, more specifically, ignoring the Telkom brand warning signs - goes to... me...

By Brendan Seery 19 Feb 2019

Jacquin Botha, creative director, art director, designer and well-known fashion/commercial photographer.
Q&A w/ Jacquin Botha: Stay curious. Stay hungry. Stay winning!

Jacquin Botha is a man who wears many hats (literally and figuratively), including that of creative director, art director, designer and well-known fashion/commercial photographer. Here he chats to us about his journey thus far, the state of the advertising industry, what makes award-winning work and what is next for him looking forward...

By Juanita Pienaar 19 Feb 2019

Roundtable participants discussing industry issues in Cape Town last week.
Can broadcast media disrupt traditional buying structures to accommodate startup businesses?

Can performance-based pricing models be the future of offline advertising in South Africa? This is one of the industry issues that were discussed in a roundtable discussion in Cape Town last week...

By Irina Herf 18 Feb 2019

Chris Moerdyk
PR and ad agencies don't understand their clients

One of the greatest disconnects in the world of marketing is the lack of understanding by PR and advertising agencies of their clients...

By Chris Moerdyk, Issued by Chris Moerdyk 15 Feb 2019

Screengrab from .
Stealing from the Super Bowl

What can we as South Africans learn from this carnival of capitalist creativity?...

By Lucas van Vuuren 14 Feb 2019

Screen grabs from the ad.
#OrchidsandOnions: SA boykie's Super Bowl ad shines

But Tops at Spar's 'Sip of the Nation' social media campaign, which played on the State of the Nation address on Thursday night, was stretching it too much...

By Brendan Seery 12 Feb 2019

Strategy: The debate rages on
Strategy: The debate rages on

Just over a week ago an article was published: The Secrets No Advertising Strategist Will Tell You, which caused a flurry of conversation amongst the strategy team at VML SA. Jess Barrett, strategic lead at VML has written an article in response...

By Jessica Barrett 11 Feb 2019

3 reasons why influencer marketing sucks right now
3 reasons why influencer marketing sucks right now

The term 'influencer marketing' has never been sexier than now, but many agencies are not getting it right. Welcome to the world of micro influencers...

By Marc Kornberger 8 Feb 2019

The Super Bowl - the story you didn't know
The Super Bowl - the story you didn't know

Richard Lord, media and operations director for newly created Media Agency - Meta Media - discusses the recent Super Bowl and includes the #StoryBehindTheStory...

By Richard Lord 8 Feb 2019

#Newsmaker: Jared Kushner appointed CD at Digitas Liquorice
#Newsmaker: Jared Kushner appointed CD at Digitas Liquorice

Jared Kushner has been appointed creative director at Digitas Liquorice Johannesburg...

By Jessica Tennant 7 Feb 2019

Screengrab from .
The lessons SA should take from 2019's Super Bowl ads

Arguably advertising's biggest moment, the Super Bowl acts as an inspiration to agencies and brands globally and has the potential to set trends. And with all the hype around the declining TV audiences, it's a testament to its power...

By Andrew MacKenzie 7 Feb 2019

A screen grab from the ANC ad.
#OrchidsandOnions: ANC comrades bring sexy back

MSC Cruises' Orchid-worthy print ad spells romance, beauty and freedom - but trashy McDonald's gets a super-sized Onion...

By Brendan Seery 5 Feb 2019

Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

Why savvy instant messaging campaigns can drive global brand awareness
Why savvy instant messaging campaigns can drive global brand awareness

With the number of instant messaging app users worldwide expected to top 2.4 billion by 2021, there is no better time for brands to embrace using these platforms as a way to engage with customers. However, care must be taken in its adoption as the rules are still being made up as we go along...

By Marco Broccardo 4 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview
#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.

By Jessica Tennant, Issued by Bizcommunity.com 1 Feb 2019

Mutton dressed as lamb - Digital and the media agency
Mutton dressed as lamb - Digital and the media agency

Will the agencies that are at the cutting edge of digital media and data win this race? The answer to this is Yes and No, unfortunately! Yes, in the long term, No potentially in the short term...

By Quinton Jones 31 Jan 2019

Mike Beukes, ECD at Duke Advertising.
#BizTrends2019: These are tumultuous times. These are tremendous times

In psychology, there's a term known as post-traumatic growth. If you haven't already worked it out, it talks to the idea of rising from the ashes. Or, to use a phrase coined by Nassim Taleb, being 'antifragile'. What didn't kill us, made us stronger...

By Mike Beukes 31 Jan 2019

Image © Nextvoyage on
Anybody want tickets to Fyre Festival?

There is an adage in advertising that says nothing kills a bad product faster than good advertising. Of course, that is assuming the product actually exists...

By Damon Stapleton 30 Jan 2019

Irina Herf, general manager of DCMN South Africa.
#BizTrends2019: Measuring ROI on offline advertising - you can and you should!

For far too long now, South African brands have been buying digital advertising space based on return on investment (ROI) data, but have been throwing good money after television advertising without tracking its performance...

By Irina Herf 30 Jan 2019

Asking the right questions means that you answer the right question
Asking the right questions means that you answer the right question

I read an article the other day by Tim Williams, whose wisdom I quote at least three times a week, which suggested that agencies should "Stop Filling Orders and Start Solving Problems"...

By Gillian Rightford 29 Jan 2019

Screengrab from the ad.
#OrchidsandOnions: Let's drown our sorrows

An Orchid to Spar. And an Onion to you, Telkom, because your marketing and your customer service is a mess...

By Brendan Seery 29 Jan 2019

Screengrab from  on Nomuzi Mabena's Twitter account.
Up close and personal - Are shock ads effective?

Shockvertising. How far is too far? Are shock ads effective in changing consumer behaviour or, is shocking people simply off-putting?...

By Zubeida Goolam 29 Jan 2019

#Newsmaker: Glen Bo joins Conversion Science
#Newsmaker: Glen Bo joins Conversion Science

Glen Bo recently joined Conversion Science as head of Performance & Strategy. He has experience in the data-implementation and -strategy fields, and has worked with agencies such as Quirk, Neo@Ogilvy, M&CSaatchi and LKDA Strategic Creative...

By Jessica Tennant 25 Jan 2019

Brett Morris, group CEO of FCB Africa.
#BizTrends2019: Creativity is the currency of the future

I never like to weigh in on trends or predictions because, among many other reasons I've given before, human beings are generally awful at predicting the future...

By Brett Morris 25 Jan 2019

Pepe Marais, founding partner and group chief creative officer of Joe Public United
#BizTrends2019: The year of making love

One of the most sobering marketing tweets of 2018 was by Chris Botha, CEO of The Media Shop...

By Pepe Marais 24 Jan 2019

#Newsmaker: Terry Mckenna is The Odd Number's new ECD
#Newsmaker: Terry Mckenna is The Odd Number's new ECD

The Odd Number has appointed Terry Mckenna as executive creative director with co-founder and former ECD Sibusiso "Sbu" Sitole moving into the role of chief creative officer...

By Jessica Tennant 23 Jan 2019

Screen grab from the ad.
#OrchidsandOnions: A cutting-edge campaign

An Orchid to Gillette for putting an issue out there, and DA, you get the 'How Not to Win Friends and Influence People' Onion for this week...

By Brendan Seery 22 Jan 2019

#VWDriveDry: Take home lessons
#VWDriveDry: Take home lessons

On Thursday, 10 January 2019, Twitter went into a frenzy over what appeared to be Nomuzi "Moozlie" Mabena in a car crash captured on InstaLive...

By Sheila Afari 22 Jan 2019

Bogosi Motshegwa, founder/brand consultant, Thinkerneur.
#BizTrends2019: Ad agencies of the future are building new models

Wise ad agency leaders are not just observing; they are taking the right steps to ensure that they are not rendered obsolete during this inevitable transformation process. Those who get it are primed to thrive, and those who don't are destined to shut-down...

By Bogosi Motshegwa 21 Jan 2019

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