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Spain won the World Cup. But who won the battle for brand relevance

Matthew Nkala

Non-official Fifa brands score with reverse ambush marketing

Terry Levin

Ford's Tarryn Knight: "Silver is sensible, but Orange sells the dream"

Tarryn Knight

Motsoaledi warns unhealthy food and alcohol marketing is fuelling disease

Karabo Ledwaba

#Orchids&Onions: Pick n Pay eats like a champ… and markets like one too

Brendan Seery

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The World Cup is over. Spain won the trophy. But Adidas may have won the marketing battle, says marketing strategist, Matthew Nkala (Image supplied)

Spain won the World Cup. But who won the battle for brand relevance

Matthew Nkala 21 hours

Customers buy the reflection of themselves, not just the car. Orange sells the dream. Silver sells the tech, writes Ford Motor Company of Southern Africa head of marketing Tarryn Knight (Image supplied)

Ford's Tarryn Knight: "Silver is sensible, but Orange sells the dream"

Tarryn Knight 15 Jul 2026

#Orchids&Onions: Pick n Pay eats like a champ… and markets like one too

#Orchids&Onions: Pick n Pay eats like a champ… and markets like one too

Brendan Seery 9 Jul 2026

Natascha Torres, head of digital media strategy at iqbusiness asks are you buying media or buying attention? (Image source: © 123rf )

4 ways to measure what counts: Attention, not clicks

Natascha Torres 29 Jun 2026

Pierre Cassuto, Humanz’ global chief marketing officer, says the most costly habit in marketing right now isn’t bad creative. It relates to the campaign itself (Image source: © 123rf )

A campaign is a fiction - the algorithm needs continuity

pierre cassuto 12 Jun 2026

The 3rd Space: Where brand conversations actually happen

Jacques du Preez 10 Jun 2026

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Your customers are unreliable narrators — and your segmentation is built on it

Greg Streatfield 27 May 2026

Remi Du Preez, managing director at Polygon, says when budgets shrink, brands feel the pressure to disappear, but staying visible (and smart) is what actually wins.

7 ways to market smarter when every rand counts

Remi Du Preez 27 May 2026

Ivan Moroke, MAA chairperson, examines how marketers genuinely drive growth in using the algorithm and the insight to find commercial success (Image supplied)

Algorithm or insight? Neither… it’s a false choice

Ivan Moroke 26 May 2026

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