#Newsmaker: Lizanne Peters appointed as business unit director at Joe Public Cape Town
#Newsmaker: Lizanne Peters appointed as business unit director at Joe Public Cape Town

Lizanne Peters was recently appointed as business unit director at Joe Public Cape Town. She has over 16 years industry experience across various sectors...

By Evan-Lee Courie 1 day ago

Attention is the new currency in adland
Attention is the new currency in adland

Advertising has piggybacked on technology since the 17th century and in our modern world has evolved to a pervasive presence in the daily lives of people across the globe. A little bit too pervasive some would say...

By Edward Herridge 2 days ago

#Newsmaker: Colin Loughlin appointed senior creative editor at Nice Shoes
#Newsmaker: Colin Loughlin appointed senior creative editor at Nice Shoes

Creative production studio Nice Shoes has promoted editor Colin Loughlin to senior creative editor...

By Evan-Lee Courie 2 days ago

#OrchidsandOnions: Cheapie bucks the trend
#OrchidsandOnions: Cheapie bucks the trend

Nissan: Bizarre series is clever departure from tradition; Wheetabix in the UK stirs up Twitter storm with post featuring baked beans on product...

By Brendan Seery 3 days ago

#BehindtheMask: Ashraf Majiet, creative director at Superunion Cape Town
#BehindtheMask: Ashraf Majiet, creative director at Superunion Cape Town

Ashraf Majiet, creative director at Superunion Cape Town, tells us that what's really behind his mask is a "pretty respectable beard", but also someone who's gone through something like this lockdown before...

By Jessica Tennant 3 days ago

#StartupStory: Joanne Hope and Anelde Greeff launch 2Stories
#StartupStory: Joanne Hope and Anelde Greeff launch 2Stories

2Stories is a new content collective by serial entrepreneur Joanne Hope and seasoned content director Anelde Greeff...

By Evan-Lee Courie 22 Feb 2021

#OrchidsandOnions: Change is as good as...
#OrchidsandOnions: Change is as good as...

Refreshing: Orchid for Cell C for reviving big brand storytelling; Capitalises on aspiration - which drives many to search for better lives...

By Brendan Seery 16 Feb 2021

A marriage made in mediation - world class client: agency management
A marriage made in mediation - world class client: agency management

The two viewpoints couldn't be further apart: An agency says, "You never lose a client on delivery, it's always the relationship"; while their client says, "I really like them as people, but it's all about delivery"...

By Johanna McDowell 15 Feb 2021

#Newsmaker: Colett Naidu takes on new division at Wunderman Thompson SA
#Newsmaker: Colett Naidu takes on new division at Wunderman Thompson SA

Wunderman Thompson SA recently promoted Colett Naidu as division managing director to its executive team...

By Jessica Tennant 12 Feb 2021

#OrchidsandOnions: Beating Januworry blues
#OrchidsandOnions: Beating Januworry blues

Human truths: Gumtree leverages on the tough month in a fun way; First, get some cash. Second, get rid of the clutter in your life...

By Brendan Seery 9 Feb 2021

The value of chemistry between agency and client
The value of chemistry between agency and client

The key to a long-term relationship between the advertising agency and client is long-lasting chemistry that works...

By Johanna McDowell 8 Feb 2021

It's time to create meaningful brand connections
It's time to create meaningful brand connections

Across the board, 2020 was characterised by survival, and the ever-evolving coronavirus pandemic tested the resolve of people and brands alike...

By Lauren Crooks 3 Feb 2021

#BizTrends2021: Youth in leadership - transformation requires genuine intent
#BizTrends2021: Youth in leadership - transformation requires genuine intent

In his #BizTrends2021 presentation, IAB Youth Council lead Luzuko Tena focused on youth in leadership and transformation in marketing and media...

By Sindy Peters 3 Feb 2021

#BizTrends2021: Change is inevitable, growth is deliberate
#BizTrends2021: Change is inevitable, growth is deliberate

The year 2020 will go down in history as one of the watershed moments in our collective history. The year the world was brought to an abrupt halt and life changed overnight, with no return to normal in sight...

By Leigh Tayler 3 Feb 2021

#BehindTheMask: Tilesh Bhaga, creative technologist at Grey Africa
#BehindTheMask: Tilesh Bhaga, creative technologist at Grey Africa

This week I catch up with Tilesh Bhaga, creative technologist at Grey Advertising Africa...

By Evan-Lee Courie 3 Feb 2021

Finding the balance when managing a pitch process effectively
Finding the balance when managing a pitch process effectively

Now more than ever, due to the increasingly complex marketing ecosystem, marketers are seeing the use of intermediaries becoming more important in the daily scope of their operations and what they hope to achieve with their potential agencies during a pitch process...

By Johanna McDowell 2 Feb 2021

#BizTrends2021: Ndeye Diagne: How Gen Z is building a better Africa
#BizTrends2021: Ndeye Diagne: How Gen Z is building a better Africa

Afro-centrist and data storyteller, Ndeye Diagne, managing director at Kantar Nigeria and Ghana, takes a look at how Gen Z is influencing societal and cultural trends...

By Evan-Lee Courie 29 Jan 2021

#BizTrends2021: Gaining a fullmetal heart
#BizTrends2021: Gaining a fullmetal heart

It's strange to write about advertising trends for 2021 when we've just emerged from a year of chaos. But chaos is perhaps, the only thing we can choose to come to terms with...

By Suhana Gordhan 19 Jan 2021

#BizTrends2021: Creativity and technology, the best of both in 2021
#BizTrends2021: Creativity and technology, the best of both in 2021

Whenever it comes to discussions around digital media, I sometimes feel like I'm coming across as a bit of a Luddite. So, it's important to state at the outset that I think technology plays a significant role in advertising media and it has the potential to add exponential value...

By Brett Morris 6 Jan 2021

#BizTrends2021: The platform isn't going to matter
#BizTrends2021: The platform isn't going to matter

Nobody saw our current 2020 reality coming and every trend that was predicted for 2020 was pretty much thrown out of the window on 27 March when our country went into lockdown...

By Richard Lord 6 Jan 2021

#BizTrends2021: The 'blessings' of Covid continue into 2021
#BizTrends2021: The 'blessings' of Covid continue into 2021

It might seem like a strange headline but the truth is that there have been many blessings that we believe will - and should - continue into 2021. Some seriously important changes have taken place in the world of brands and advertising and we expect to see these continue...

By Johanna McDowell 6 Jan 2021

#BizTrends2021: Humanise your brand with sustainable advertising
#BizTrends2021: Humanise your brand with sustainable advertising

In the last 20 years, there has been an increased call for companies and corporates to behave in a socially, economically and environmentally way to foster a culture of sustainability. Across the globe, we have seen boards put a greater emphasis on sustainability...

By Nombini Mehlomakulu 6 Jan 2021

#BizTrends2021: Advertising and Covid-19
#BizTrends2021: Advertising and Covid-19

It is undeniable that the ongoing global pandemic has affected the advertising industry. It has upended the industry's current and future advertising campaign plans and prompted creatives to re-evaluate their strategies to better suit the changing landscape...

By Sibusiso Sitole 6 Jan 2021

'What's next' for the advertising industry?
'What's next' for the advertising industry?

In 2020, the advertising industry was faced with many of those "what next?" moments; from agencies needing to put staff on reduced work time, salary cuts, retrenchments to even having to close down. Now, as we enter 2021, the question still lingers; "What next?"

By Craig Naicker 5 Jan 2021

#EvolutionofWork: The 'new normal' is here to stay
#EvolutionofWork: The 'new normal' is here to stay

As part of our #EvolutionofWork content feature, SoulProviders Collective's business unit manager Nosipho Ginindza shares what the future of work looks like from their point of view and how they're navigating the 'new normal' in the aftermath of Covid-19...

By Jessica Tennant 23 Dec 2020

#OrchidsandOnions: 'Covidiots' take note...
#OrchidsandOnions: 'Covidiots' take note...

Don't be a moegoe: solidarity's Covid ads funny and on point; Belligerent Santam is hung out to dry in the court of public opinion...

By Brendan Seery 22 Dec 2020

#OrchidsandOnions: Fitting star for Mazda
#OrchidsandOnions: Fitting star for Mazda

Innovation: Brand shows it is comfortable in its own skin; By putting itself in the background, carmaker shows essence is the same as that of chess...

By Brendan Seery 15 Dec 2020

#Newsmaker: Qingqile 'WingWing' Mdlulwa, Wunderman Thompson SA's new Group CCO
#Newsmaker: Qingqile 'WingWing' Mdlulwa, Wunderman Thompson SA's new Group CCO

Qingqile Mdlulwa's appointment as group chief creative officer to Wunderman Thompson South Africa serves as the marker of intent for the agency to firmly position creativity as a key driver of the business moving into a new decade...

By Jessica Tennant 15 Dec 2020

#EvolutionofWork: There needs to be more diversity in digital and technology-related roles
#EvolutionofWork: There needs to be more diversity in digital and technology-related roles

As part of our #EvolutionofWork content feature, Boomtown's all-female digital department shares what the future of work looks like from their point of view and how they're navigating the 'new normal' in the aftermath of Covid-19...

By Jessica Tennant 14 Dec 2020

#Newsmaker: HelloFCB+'s Zodwa Gunuza joins IAB committee
#Newsmaker: HelloFCB+'s Zodwa Gunuza joins IAB committee

Zodwa Gunuza, creative director at HelloFCB+ recently joined the IAB's Digital Content Marketing Committee...

By Jessica Tennant 10 Dec 2020

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