Advertising contributor articles in South Africa

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My Graphic Design Portfolio
by Alfred Knight
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Afrikanos: The African Crocodile Experience
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#OrchidsandOnions: Duo of health ads, take a bow

The Onion goes to Windhoek Lager, for relying on automatic 'programmatic' digital advertising, which damages the brand...

By Brendan Seery 4 hours ago

An introduction to evidence-based marketing

Empirically-based studies can help to explain and predict effective communication, giving us the tools and knowledge to execute much better marketing...

By Kirsty Dugmore 7 hours ago

Refilwe Maluleke, MD Yellowwood on stage. © .

#ApexAwards2019: Creating a sustainable future

The golden thread at the recent Apex Awards Masterclass 2019 was to create a sustainable future. This was the overriding message from the presentations on the days that ranged from gender diversity, creating a culture of trust, identifying as an African, balancing media channels or marketing to the township...

By Danette Breitenbach 10 hours ago

From left-right: Natalie Otte, Kantar; Jake Johnstone, Nando’s; Su-Lise Tessendorf, Nando’s; Adam Weber, M&C Saatchi Abel; Kgabo Kganyago, M&C Saatchi Abel; Nomaswazi Phumo, M&C Saatchi Abel; Nadine Govender, M&C Saatchi Abel.

Kantar's Best Liked Ads: Cracking the enjoyment code

It's the ultimate acid test: did the consumer enjoy your ad? Nando's, Nike and Bernini along with 17 other brands cracked the enjoyment code, featuring in Kantar's recently released Top 20 best liked local ads by South Africans...

By Danette Breitenbach 1 day ago

Data-driven marketing and advertising; and how to harness new customer data insights

We sit in meetings with heads of different departments to plan the next marketing and advertising campaigns. What are the missteps and missed opportunities that this planning often overlook?...

By Rirhandzu Shingwenyana 12 Jul 2019

All the winners at the 2019 Apex Awards. Image supplied.

#ApexAwards2019: Ending an era with magic

Ending a run of 24 Apex Awards, last night saw DDB Africa awarded the first ever and only Lifetime Grand Prix Award for their client First National Bank for the 'FNB Switch - Beating the Beep out of Beep Bank'...

By Danette Breitenbach 12 Jul 2019

#Newsmaker: Faheem Chaudhry returns to M&C Saatchi Abel

Faheem Chaudhry has returned from M&C Saatchi London to M&C Saatchi Abel as managing partner, assuming operational leadership of the Johannesburg office...

By Jessica Tennant 12 Jul 2019

Lessons learnt opening own business a year ago

Jeremy Crowder, MD at In House Agency Services shares a few things he has learnt in his first year of business...

By Jeremy Crowder 11 Jul 2019

Creating a brand safe environment for advertisers in Africa

Masterclasses on programmatic advertising buying have been held by 365 Digital in Nigeria, as well as other African markets...

By Louise Marsland 11 Jul 2019

Do digital brands need a new metric for planning TV?

Is traditional TV planning using reach and frequency still valid for digital brands in a time when marketers are under increasing pressure to prove their value to a company and to show ROI on all marketing campaigns, including offline?

By Natasha Fourie 9 Jul 2019

Screen grab from the Range Rover Evoque ad.

#OrchidsandOnions: Evoque has pose value

An Orchid for Range Rover's head-turning ad hits target market, and teary eyes to the PR officer who doesn't know how to deal with journalists...

By Brendan Seery 9 Jul 2019

#Newsmaker: "PR is creative!" - Lebo Madiba, Ogilvy PR's new managing partner

Lebo Madiba was recently appointed managing partner: Public Relations and Influence at Ogilvy Johannesburg...

By Jessica Tennant 5 Jul 2019

Advertising can lead the charge on climate change. Here's how

The climate crisis has been a dark cloud on the horizon for some time now, but 2019 is the year the world's political and business leaders at Davos officially put the issue at the top of their "worry list"...

By Andrew MacKenzie 3 Jul 2019

The Client Side: Kgosietsile Moalusi

I believe the brand and communication space beckons us to introspect insights that would make the relationship between company and agency work for the betterment of both parties...

By Mogorosi Mashilo, Issued by TrendER 3 Jul 2019

#Newsmaker: Hero's Amanda Lambe promoted to MD

Hero recently promoted Amanda Lambe to MD. Lambe joined the agency in 2016 as head of social, followed by her more recent role as client service director...

By Jessica Tennant 3 Jul 2019

#OrchidsandOnions - #Done with bollocks

Castle Lager, you're safe for now. But Independent Institute of what again ... rethink. Why knock tradition? One expects more from an education ad.

By Brendan Seery 2 Jul 2019

IAB Insight Series: The role of technology in achieving business objectives

The latest Johannesburg edition of the monthly IAB Insight Series took place at the Park Inn by Radisson in Sandton on Thursday, 27 June, this time focusing on the role of technology in enabling business performance in the digital economy...

By Jessica Tennant 2 Jul 2019

Content is king but is it relevant to your audience?

Today, content creation is no longer limited to certain campaigns, it has become so broad to the extent that everything a business does is now part of a content strategy...

By Minnie-lee Tagwirei 1 Jul 2019

Kilmer & Cruise recognised in 3 categories at World Independent Advertising Awards

Just four years since launching, Cape Town-based agency Kilmer & Cruise was the only agency from across the African continent to have been awarded at the World Independent Advertising Awards this year...

By Jessica Tennant 28 Jun 2019

Talent is never a single malt

Talent. It's one of those words. Like the word, creativity. Everybody nods and agrees that you need it. These days, everybody, says they need talent desperately. What is also perhaps true, is that the changing structure of our business, from consultants to in-house agencies and everything in between means all sorts of people are perhaps figuring out what this word actually means for the first time...

By Damon Stapleton 26 Jun 2019

#CannesLions2019: CNN's Julia Chatterley on talking pride, Out of the Shadows

Ann Nurock interviews anchor and correspondent for CNN International, Julia Chatterley at the Cannes Lions Festival of Creativity, about the documentary Out of the Shadows...

By Ann Nurock 25 Jun 2019

Has the cobbler's kid got no shoes?

Advertising, communications and marketing agencies are the core of creativity for brands across the globe. Scopen's Agency Scope studies around the world show some 45% of potential clients visit an agency's website to see who they are...

By Johanna McDowell 20 Jun 2019

#OrchidsandOnions - Hyundai warms hearts

Orchids also to Thurah Ncube, who has prevented me totally losing faith in humankind, and Mugg & Bean for a gesture worth a dozen ad campaigns...

By Brendan Seery 18 Jun 2019

#YouthMonth: Are young creatives really in it for the love of advertising?

In matric, a family friend told me about this thing called 'copywriting'. Without thinking too much about it, I signed up for a course at Red and Yellow. I thought I was going to learn how to write, but instead, I was taught how to think and more so, how to sell ideas...

By Tiido Mogale 14 Jun 2019

Fostering diversity of thought

Do you know what I love most about South Africa other than our resilience? Our diversity. If brands want to drive creativity and innovation, it's going to take a lot of work and patience...

By Louise Hefer 13 Jun 2019