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#BehindtheCampaign | Windhoek uses creator with unique hands to challenge AI “realness”

Karabo Ledwaba

4 ways to measure what counts: Attention, not clicks

Natascha Torres

#Cannes2026 | Philipstown WireCar Grand Prix leads SA shortlist

Danette Breitenbach

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Natascha Torres, head of digital media strategy at iqbusiness asks are you buying media or buying attention? (Image source: © 123rf )

4 ways to measure what counts: Attention, not clicks

Natascha Torres 1 day

Pierre Cassuto, Humanz’ global chief marketing officer, says the most costly habit in marketing right now isn’t bad creative. It relates to the campaign itself (Image source: © 123rf )

A campaign is a fiction - the algorithm needs continuity

pierre cassuto 12 Jun 2026

The 3rd Space: Where brand conversations actually happen

Jacques du Preez 10 Jun 2026

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Your customers are unreliable narrators — and your segmentation is built on it

Greg Streatfield 27 May 2026

Remi Du Preez, managing director at Polygon, says when budgets shrink, brands feel the pressure to disappear, but staying visible (and smart) is what actually wins.

7 ways to market smarter when every rand counts

Remi Du Preez 27 May 2026

Ivan Moroke, MAA chairperson, examines how marketers genuinely drive growth in using the algorithm and the insight to find commercial success (Image supplied)

Algorithm or insight? Neither… it’s a false choice

Ivan Moroke 26 May 2026

Mandi Fine is a two-time Cannes Lions Pharma Jury Member.

#CannesLions2026: Mandi Fine | SA’s healthcare communicators deserve a louder global voice

Mandi Fine 11 May 2026

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The 5 ways smart marketers balance brand and performance

Rirhandzu Shingwenyana 6 May 2026

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