Branding News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 2 days

Advertise your job vacancies

Jobs

Sales Representative Pretoria
Senior Event Producer & Strategic Lead Cape Town

More jobs Submit a job Open account

New Biz Press Offices

EBM Group has opened a Biz Press Office on Bizcommunity.com!

EBM is a purpose-driven brand and retail marketing company built around one clear philosophy: Be Unsame.

View EBM Group's Biz Press Office

Multimedia

All Galleries Audios Videos

#Effies2025 | Halo and Pineapple: 100% sustained results

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

#Effies2025 | Sanlam's F-Show breaks through the finance category

RAPT BizTrendsTV | Mongezi Mtati: Local is better

Image source: dumitru B from

Protecting GUI IP: Why app icons are your best digital trade markRual Grobler

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

The launch commercial for the all-new Kia Tasman bakkie creates an entire world out of one problem (image supplied)

#BehindtheCampaign | Kia Tasman bakkie TVC takes up the bakkie challenge

Source:

6 internal comms moves that turn culture into real resultsSamantha Page

Ask Africa appoints Jezile Dhlamini as its chief client partner officer

Ask Africa appoints Jezile Dhlamini as its chief client partner officerASK AFRICA

The education group said it plans to make it have an international appeal. Sourc: Supplied.

Rosebank College gets a new name for international rebrand

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

7 hours

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

1 day

More news

Limited-edition Corona bottles pay tribute to South African seaside gems

Limited-edition Corona bottles pay tribute to South African seaside gems

12 Dec 2025

#BehindtheCampaign: MTN SA celebrates with Do not disturb the Season campaign

The Up&Up Group 11 Dec 2025

EXCLUSIVE: IAB South Africa releases the first Bookmarks Digital Rankings 2025

EXCLUSIVE: IAB South Africa releases the first Bookmarks Digital Rankings 2025

11 Dec 2025

Design Bridge and Partners launch bold new corporate brand for Tiger Brands

Ogilvy South Africa 11 Dec 2025

Machine celebrates major wins at the 2025 Pendoring Awards for Spotify

Machine celebrates major wins at the 2025 Pendoring Awards for Spotify

Machine_ 11 Dec 2025

Discover the power of the ocean in Corona Studios' new short film, First Beach

Discover the power of the ocean in Corona Studios' new short film, First Beach

11 Dec 2025

To reach younger donors, the South African Guide Dog Association, together with VML, created AI pupfluencer, Maxx Reps (Image supplied)

AI pupfluencer created to reach younger audience for Guide Dog Association

10 Dec 2025

#Orchids&Onions: A helicopter for wors? Sixty60 soars while CarTrack sinks

#Orchids&Onions: A helicopter for wors? Sixty60 soars while CarTrack sinks

Brendan Seery 10 Dec 2025

The 2025 TikTok Awards sub-Saharan Africa were recently announced. Picture: Creator of the Year, Raja’atu Muhammed Ibrahim, @diaryofanortherncook (Image supplied)

TikTok SSA top creators crowned

9 Dec 2025

RAPT BizTrendsTV | Bronwyn Williams: The Dark Forest, fat pigs, pitchforks, and giant monsters

RAPT BizTrendsTV | Bronwyn Williams: The Dark Forest, fat pigs, pitchforks, and giant monsters

Danette Breitenbach 9 Dec 2025

Image: One of the many iterations of official Springbok merchandise © Shan Radcliffe

Registered design rights: Valuable but overlooked form of IP protection

Patrick O’Brien 9 Dec 2025

Brenda Khumalo joins the Grand Jury for Gerety Awards 2026

Brenda Khumalo joins the Grand Jury for Gerety Awards 2026

9 Dec 2025

(Image supplied)

Scopen SA’s most admired creative and media agency professionals for 2025

9 Dec 2025

Alex Shahini named Stellantis SA brand comms manager for Alfa Romeo, Jeep

9 Dec 2025

VML acquires digital innovation agency

VML acquires digital innovation agency

8 Dec 2025

Time Out’s world-famous The Joy Revolution insight series has launched in South Africa and has found that South Africans are (finally) moving decisively from survival to thriving (Image supplied)

Joy a strategic advantage for brands

5 Dec 2025

Four South African communications leaders feature in the Provoke Media's 2025 Influence 100... (Image source: © Provoke Media )

Four South African communications leaders on 2025 Influence 100

5 Dec 2025

Warc: Red flags deflate marketers optimism for 2026

4 Dec 2025

The gaming industry is facing significant challenges and opportunities as it adapts to a changing landscape (Image source: © 123rf )

AI drives gaming industry as growth slows

Danette Breitenbach 4 Dec 2025

Scopen reveals South Africa's top campaigns and companies for 2025 (Image supplied)

Scopen’s SA's top campaigns and companies 2025: Checkers dominates

4 Dec 2025

Omnicom's restructure: Who's in and who's out

Omnicom's restructure: Who's in and who's out

3 Dec 2025

Illicit Economy Task Forces launched to fight against counterfeit goods in SA

Illicit Economy Task Forces launched to fight against counterfeit goods in SA

3 Dec 2025

Packaging battle brews between Eskort and Rainbow Chicken

Packaging battle brews between Eskort and Rainbow Chicken

Karabo Ledwaba 3 Dec 2025

Source:

Trace Africa rebrands to Trace Ngoma

2 Dec 2025

Image credit: Ella McMeans on

From Rhode Skin to Lattafa: The brands that won beauty in 2025

Maroefah Smith 2 Dec 2025

New Tops at Spar brand TVC brings together culture, community and choice

2 Dec 2025

AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy

AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy

Natascha Torres 2 Dec 2025

Scopen's South Africa’s Top 10 Most Admired Marketing Professionals for 2025 has been released (Image supplied)

Scopen’s South Africa’s Top 10 Most Admired Marketing Professionals for 2025

2 Dec 2025

GWM’s coming-of-age in SA — And the Haval boom you’re not imagining

GWM’s coming-of-age in SA — And the Haval boom you’re not imagining

Karabo Ledwaba 2 Dec 2025

(Image source: © UNPD Bradly Howland, CEO of Alkemi Collective, says South Africa’s recent hosting of the G20 Summit is a live, high-stakes demonstration of what strategic communication looks like. Pictured: G20 South Africa Finance Ministers and Central Bank Governors meeting

5 communications insights from SA's recent hosting of the G20 Summit

Bradly Howland 1 Dec 2025

Let's do Biz