Anchored in the meaning of “Ngoma,” the rebrand focuses on homegrown genres including amapiano, Afro-pop, maskandi, hip-hop, gqom, lemkompo and gospel.
MultiChoice CEO Willington Ngwepe notes, viewers want to “see themselves reflected on screen” in their language, sound and culture.
“Trace Ngoma brings that to life in a powerful way. This rebrand aligns perfectly with our mission to deliver meaningful local entertainment that celebrates who we are as South Africans.”
Trace Ngoma expands its commitment to South African talent with programming that highlights emerging artists, honours genre pioneers and celebrates grassroots cultural movements. Trace co-founder and CEO Olivier Laouchez describes the channel as “where music meets identity.”
"It amplifies the rhythms and stories that define South African culture and gives young people a space to connect and feel seen.”"
The channel will introduce a dynamic lineup of locally curated formats, including:
Alongside live performances, DJ sets and locally driven shows such as Gospel Kickstarter.
Trace Ngoma remains on DStv Channel 326, launching 18 December 2025 at 15h00 CAT.
