Branding News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 2 days

Advertise your job vacancies

Jobs

Sales Representative Pretoria

More jobs Submit a job Open account

Multimedia

All Galleries Audios Videos

#Effies2025 | Halo and Pineapple: 100% sustained results

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

#Effies2025 | Sanlam's F-Show breaks through the finance category

RAPT BizTrendsTV | Mongezi Mtati: Local is better

Image source: dumitru B from

Protecting GUI IP: Why app icons are your best digital trade markRual Grobler

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

23 hours

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

1 day

More news

Pick n Pay rolls out first Halo-led TVC, starring Mango Groove

Pick n Pay rolls out first Halo-led TVC, starring Mango Groove

1 Dec 2025

Phygital: The future of brand connection in a blended world

Bonita Christie 28 Nov 2025

#Effies2025 | Halo and Pineapple: 100% sustained results

#Effies2025 | Halo and Pineapple: 100% sustained results

Danette Breitenbach 28 Nov 2025

Tiger Brands launches refreshed corporate brand

Tiger Brands 28 Nov 2025

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

Danette Breitenbach 27 Nov 2025

30 years of iPendoring: Celebrating language, culture, and creativity in South Africa

30 years of iPendoring: Celebrating language, culture, and creativity in South Africa

27 Nov 2025

Following last month’s ACA Effie Awards, Gillian Rightford, executive director, shares her thoughts on the Awards (Image: Bizcommunity)

#EffieAwards2025 | Gillian Rightford: The Alchemy of Effectiveness

27 Nov 2025

Thinkerneur creates brand identity for Dime, a UNDP and Wakanda Food Accelerator initiative

Thinkerneur 27 Nov 2025

#Effies2025 | Sanlam's F-Show breaks through the finance category

#Effies2025 | Sanlam's F-Show breaks through the finance category

Danette Breitenbach 26 Nov 2025

#Orchids&Onions: Illegal billboards, brilliant billboards and a very strange unicorn

#Orchids&Onions: Illegal billboards, brilliant billboards and a very strange unicorn

Brendan Seery 25 Nov 2025

Effie College announces inaugural South African winners

Effie College announces inaugural South African winners

Association for Communication and Advertising 25 Nov 2025

RAPT BizTrendsTV | Mongezi Mtati: Local is better

RAPT BizTrendsTV | Mongezi Mtati: Local is better

Danette Breitenbach 25 Nov 2025

Source:

Adobe bets $1.9bn on brand visibility, acquiring Semrush

25 Nov 2025

CMOs face a ‘reputation and results’ reckoning, according to NIQ’s 2026 Outlook

CMOs face a ‘reputation and results’ reckoning, according to NIQ’s 2026 Outlook

NielsenIQ 25 Nov 2025

Image credit: on Pexels

Gen Z: The generation that calls everything out except ableism

Jessica Gbedemah 25 Nov 2025

Mark Read, former CEO of WPP, has been announced as the chairman of Kantar’s newly formed Board of Directors (Image source: © Kantar Media )

Mark Read's next move announced

24 Nov 2025

The hidden cost of not owning your marketing assets

The hidden cost of not owning your marketing assets

Heleen Alberts 24 Nov 2025

Blackweek has announced Johannesburg as the location for the inaugural African Edition in November 2026 (Image source: © Blackweek )

Inaugural Blackweek Africa edition location announced

24 Nov 2025

A new benchmark for brand experience: Playmakers wins Gold with Jameson’s Spread the Cheers

Playmakers 24 Nov 2025

Source: Supplied.

G20 Africa summit: The battle for narrative ownership

22 Nov 2025

A partnership between BrandSA and Netflix celebrates and showcases South Africa's vibrant cultures in a film hosted by that highlights the country’s attractions (Image source: © Bizcommunity )

Jason Goliath hosts Brand SA-Netflix film on SA for G20 Summit

21 Nov 2025

Ogilvy and SAB Carling Black Label 2023 winners of the IAS-sponsored FM AdFocus Partnership Award (Image: Source © AdFocus Awards )

FM AdFocus Awards 2025: The power of partnership in a changing industry

21 Nov 2025

Africa's constraints can be beautiful opportunities for growth

Africa's constraints can be beautiful opportunities for growth

eatbigfish 21 Nov 2025

Black Friday has become one of the loudest and most predictable days in the marketing calendar. Penquin’s strategy director, Thando Mxosa, says the noise has disguised how disconnected brands have become from the people they’re meant to serve (Image source: © 123rf )

Has Black Friday become a reflex for brands?

Thando Mxosa 19 Nov 2025

Luxury shoppers are not only looking towards well-known brands like Gucci. Source: Luxity.

SA shoppers look beyond popular luxury brands

Karabo Ledwaba 19 Nov 2025

Regine le Roux, founder and managing director, Reputation Matters, says the trend of brands issuing tongue-in-cheek “apology” notices written in the style of crisis communication misses the mark (Source: © 123rf )

The “Mock Apology” trend: A case of brands crying wolf

Regine le Roux 19 Nov 2025

Flash Gala case study highlights rising importance of branding in fresh produce

Flash Gala case study highlights rising importance of branding in fresh produce

19 Nov 2025

Dale Hefer, CEO of the Nedbank IMC on stage at this year's Nedbank IMC. The official 2025 Nedbank IMC White Paper has been released (Image source: © IMC)

2025 Nedbank IMC White Paper: 5 calls to action for marketers

18 Nov 2025

Windhoek Beer’s new campaign, Real Beer, Real Food and Nothing Else has hit the streets with the arrival of the Windhoek Beer Hops Truck (image supplied)

#BehindtheCampaign: Real Beer, Real Food and Nothing Else

18 Nov 2025

Lobengula Advertising proves the importance of employee marketing with winning 5 Assegai Awards

Lobengula Advertising proves the importance of employee marketing with winning 5 Assegai Awards

Lobengula Advertising 18 Nov 2025

Let's do Biz