Sponsorship News

World PR Day

Bridging gaps and building narratives that matter

PR helps brands earn a place in culture

Evan-Lee Courie

PR the thread that weaves connection across the fabric of society

Kisha Reader-Bain

Your voice matters

Bridget von Holdt

PR is the voice that shapes the scene

BROUGHT TO YOU BY:

More #WPRDAY2025

Subscribe & Follow

BizTrendsTV

RAPT BizTrendsTV: Faith Popcorn: The people's pushback trend

Advertise your job vacancies

Jobs

International Advertising & Sponsorship Sales Executive -South Africa Johannesburg

More jobs Submit a job Open account

Multimedia

All Galleries Audios Videos

RAPT BizTrendsTV: Musa Kalenga - How agentic AI is revolutioning business

Birdwatching at The Loeries Episode 2: The Emotion Episode

Birdwatching at The Loeries Episode 1: That 5 percent difference and more

Why South African business must stop regurgitating CSI models and start funding the future

Why South African business must stop regurgitating CSI models and start funding the futureUnathi Malunga, Business and Arts South Africa

#WPRD2025 | The Bread's Abulele Ndamase: PR is about creating authentic narratives

#WPRD2025 | The Bread's Abulele Ndamase: PR is about creating authentic narratives

By Evan-Lee Courie 16 Jul 2025

From broadcast to breakthrough: Realising the power of global sponsorship assets locally

From broadcast to breakthrough: Realising the power of global sponsorship assets locally

By Struan Campbell 11 Jul 2025

More news

Betway SA20 Catch R2m testament to sports marketing

Betway SA20 Catch R2m testament to sports marketing

18 Feb 2025

Hisense named official partner of the Fifa Club World Cup 2025

Hisense named official partner of the Fifa Club World Cup 2025

17 Feb 2025

Coca-Cola South Africa has announced a groundbreaking four-year sponsorship with the South African Rugby Union (Saru) (Image supplied)

Coca-Cola and SA Rugby reunite with groundbreaking 4-year sponsorship

24 Jan 2025

Judith Mugeni says success in 2025 will mean harnessing the power of sponsorship in a futuristic environment by returning to fundamental principles (Image supplied)

#BizTrends2025: Judith Mugeni - Back to the future, sponsorship in 2025

Judith Mugeni 24 Jan 2025

Joe Hamman, the founder and director at Novus Group, examines some trends set to reshape media monitoring and further strengthen its role in driving decision-making in 2025 (Image supplied)

#BizTrends2025: Novus Group’s Joe Hamman - Media monitoring trends to watch in 2025

Joe Hamman 16 Jan 2025

#BestofBiz 2024: Marketing & Media

#BestofBiz 2024: Marketing & Media

17 Dec 2024

Chasing the Sun producers, T+W win top spot at 2024 Sport Industry Awards

Chasing the Sun producers, T+W win top spot at 2024 Sport Industry Awards

4 Dec 2024

Betway SA20 and Switch Energy Drink partner to energise fans

Betway SA20 and Switch Energy Drink partner to energise fans

Switch Energy Drink 4 Dec 2024

Sappi and University of Pretoria Team Up for 'TuksRace'

Sappi and University of Pretoria Team Up for 'TuksRace'

Sappi 29 Nov 2024

AB InBev is the official beer partner of Fifa Club World Cup 2025 (Image supplied)

AB InBev extends Fifa sponsorship to Fifa Club World Cup 2025

27 Nov 2024

Fandom is dead, welcome to Fancom

Fandom is dead, welcome to Fancom

Struan Campbell, Levergy 15 Nov 2024

For advertisers, South African sports fanaticism presents a unique opportunity, as the country’s Ultimate Fighting Championship (UFC) Middleweight champion, Dricus du Plessis proves (Image supplied: Picture: Jeff Bottari/Zuff LLC via Getty)

Dricus du Plessis a viewer magnet for local sports fans; an advertising opportunity

13 Nov 2024

Empowering designers the Nando’s way: Andani.Africa celebrates emerging creatives in the sector

Empowering designers the Nando’s way: Andani.Africa celebrates emerging creatives in the sector

Andani.Africa 8 Nov 2024

VS Gaming Weekly season 4 welcomes: New hosts, thrilling leagues, and celebrity guests!

VS Gaming Weekly season 4 welcomes: New hosts, thrilling leagues, and celebrity guests!

Levergy 31 Oct 2024

Castle Lager's sponsorship translated into returns of over R8.2m in advertising value from logos, signage, and media mentions from the Rugby Championship game match between the Springboks and Argentina (Image supplied)

Brands score big in Kaizer Chiefs and Springboks sponsorships

29 Oct 2024

Business and Arts South Africa (Basa) Annual General Meeting (AGM)

Business and Arts South Africa (Basa) Annual General Meeting (AGM)

Business and Arts South Africa 24 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

A Comic Con experience: Platforms change but the basic rules of marketing don’t!

Eve Pennington 23 Oct 2024

Mike Abel, The Up&Up Group executive chairman, reflects on The Up&Up Group’s decision to buy back all the equity in the previous M&C Saatchi Group South Africa from the global M&C Saatchi Plc (Image supplied)

Exclusive: Mike Abel, The Up&Up Group - Ons weet wat ons weet: There’s never been a better time to invest in SA

Mike Abel 17 Oct 2024

Ogilvy celebrates two industry greats at the Loeries

Ogilvy celebrates two industry greats at the Loeries

Ogilvy South Africa 14 Oct 2024

Source: © Gallo Images Joe Public is the Loeries Awards Agency of the Year

#Loeries All the winners, Agency of the Year is Joe Public

11 Oct 2024

Source: © Gallo Images Lanre Adisa, Founder/Chief Creative Officer of Noah’s Ark communications based in Lagos, Nigeria.

#Loeries: How Noah’s Ark turned Airtel into Nigeria’s most loved brand

Danette Breitenbach 11 Oct 2024

Neo Segola, chief creative officer, Le Pub / Publicis Groupe and Ben Wagner

Birdwatching at The Loeries Episode 2: The Emotion Episode

11 Oct 2024

Source: © Gallo Images The Creative Circle hosted a panel discussion on the state of SA's advertising industry

#Loeries: The state of advertising in SA - Ambition. Deliberate. "Let's go, let's do it"

Danette Breitenbach 11 Oct 2024

The Oppo photography masterclass From Art to AI was panelled by seasoned creative professionals. Source: Gallo Images

#Loeries: The joy and anxiety in the age of AI

Lindsey Schutters 11 Oct 2024

The International Seminar of creativity is a highlight on the Loereis Creative Week calendar (Image supplied)

#Loeries: International Seminar of Creativity and last night of Awards coming up

11 Oct 2024

Source: © Gallo Images (Left) Preetesh Sewraj, CEO The Loeries, (centre) Bridget Harpur, head of marketing: Volkswagen South Africa was named Marketer of the Year, and (right)
Kabelo Moshapalo, incoming Loeries Chairperson and CCO Ogilvy Johannesburg

#Loeries: All the winners, VW's Bridget Harpur named marketer of the year

10 Oct 2024

Source: © Gallo Images SABC presenters were on one of the masterclass panels.

#Loeries2024: How TikTok and SABC use co-creation to enhance brand loyalty and community

Karabo Ledwaba 10 Oct 2024

Nkanyezi Masango is Chief Creative Officer for Dentsu Creative and B2B creativity jury member this year with Ben Wagner, host of Birdwatching at The Loeries (Image supplied)

Birdwatching at The Loeries Episode 1: That 5 percent difference and more

10 Oct 2024

Source: © Gallo Images The Student Expo is an important part of Loeries Creative Week. This year the Expo is sponsored and powered by Publicis

#Loeries Student Expo inaugural launch brings students and agencies together

Danette Breitenbach 10 Oct 2024

Let's do Biz