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Baking media effectiveness into your video marketing strategy

Baking media effectiveness into your video marketing strategy

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RAPT BizTrendsTV: Heidi Patmore – Digital wallets: A gamechanger

RAPT BizTrendsTV: Musa Kalenga - How agentic AI is revolutioning business

RAPT BizTrendsTV: Li Ndube on Afro-optimism - African growth vs Western degrowth

#BizTrends 2025: Google's Alex Okosi – Africa, an opportunity more than a challenge

#BehindtheCampaign: Wednesday: The perfect day to drive a Hyundai

#BehindtheCampaign: Wednesday: The perfect day to drive a Hyundai

Xolisa Dyeshana, chief creative officer and partner at Joe Public, gives lessons from his experience as 2025’s Cannes Audio & Radio jury president (Image by Danette Bretienbach © Bizcommunity)

#CreativeCircle2025: South African audio needs to evolve | Xolisa Dyeshana's key takeawaysDanette Breitenbach

Matt Deitke originally turned down a lesser offer. Source: X.

Meta breaks records with $250m offer to 24-year-old AI prodigy

#WomensMonth: How Accenture's Meaghan and Tennessee keep up with the goal posts

#WomensMonth: How Accenture's Meaghan and Tennessee keep up with the goal postsKarabo Ledwaba

Terry Levin looks at campaigns presented at the recent Creative Circle Full Circle event in Cape Town. Pictured: The Sounds Right campaign

#CreativeCircle2025: Influencing real cultural, societal and economic changeTerry Levin

#VoicesofChange | Hellopeter launches Women’s Month campaign in fight against GBVF

#VoicesofChange | Hellopeter launches Women’s Month campaign in fight against GBVFHellopeter

Entries now open for the 2026 Product of the Year South Africa Awards

Entries now open for the 2026 Product of the Year South Africa AwardsProduct of the Year South Africa

Medalla is one of the standout creative strategy campaigns.

#CreativeCircle2025: How a thief, a tennis racket, and Cannes reminded me why strategy mattersKarabo Ledwaba

Image supplied.

#InternationalBeerDay: The significance of SA's beer sectorCharlene Louw

Xolisa Dyeshana, chief creative officer and partner at Joe Public, gives lessons from his experience as 2025’s Cannes Audio & Radio jury president (Image by Danette Bretienbach © Bizcommunity)

#CreativeCircle2025: South African audio needs to evolve | Xolisa Dyeshana's key takeaways

By Danette Breitenbach 1 day

Matt Deitke originally turned down a lesser offer. Source: X.

Meta breaks records with $250m offer to 24-year-old AI prodigy

1 day

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South Africa has two of the 13 finalists from the Middle East and Africa in the ADC 104th Annual Awards (Image supplied)

ADC 104th Annual Awards Middle East & Africa has 13 finalists, two for SA

22 Apr 2025

Of the 68 One Show 2025 finalists from the Middle East and Africa, South Africa 18 and Kenya two (Image supplied)

One Show 2025 finalists: 18 for SA and 2 for Kenya

22 Apr 2025

Source: © 123rf Melanie Campbell, Rapt Creative says in today’s hyper-fragmented, choice-saturated marketplace, loyalty doesn’t just happen, it’s engineered

6 ways to build brand loyalty that lasts

Melanie Campbell 17 Apr 2025

#BehindtheCampaign: Children of Capitec employees sing its song

#BehindtheCampaign: Children of Capitec employees sing its song

17 Apr 2025

Source: © 123rf A new report by the IAB South Africa, SA Content Creator Charter and the Influencer Marketing Perceptions Report examines the challenges and the massive untapped opportunities that exist in this market and has identified six trends

IAB SA: 6 key trends impacting influencer marketing

Casey Mantle,Dashni Vilakazi,Jolene Roelofse & Sanesh Maharaj 17 Apr 2025

Ogilvy launches an iconic Bottomless Bucket for KFC this Easter

Ogilvy launches an iconic Bottomless Bucket for KFC this Easter

Ogilvy South Africa 17 Apr 2025

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Warc: News media struggles as brands favour softer content

16 Apr 2025

The panel featuring communications leaders from Armenia, Ukraine, Ghana, Switzerland and South Africa at the World Communications Forum’s PR Summit in Davos with Lebo Madia, PR Powerhouse, centre (In blue) (Image supplied)

Exclusive: Lebo Madiba - Trust Engineers: The rise of strategic communicators in an age of AI, conflict and cultural complexity

Lebo Madiba 16 Apr 2025

JCDecaux wins advertising concession at Dr Antonio Agostinho Neto International Airport (Luanda, Angola)

JCDecaux wins advertising concession at Dr Antonio Agostinho Neto International Airport (Luanda, Angola)

JCDecaux 16 Apr 2025

Levi’s and Beyoncé debuts Reiimagine Chapter 3: Refrigerator

Levi’s and Beyoncé debuts Reiimagine Chapter 3: Refrigerator

15 Apr 2025

Source: © 123rf Mark Baldwin, CEO of , a web design and digital marketing agency, weighs in on the biggest social media platform rebrands of all time

Social media rebrands: The failure - X, the insipid - Meta and the success - Instagram

Mark Baldwin 15 Apr 2025

Images supplied.

Omo's Stay Unbeatable campaign partners with Olympian Caster Semenya and SA Rugby

Aa-isha Hassiem 15 Apr 2025

Enter Everlytic’s You Mailed It Email Marketing Awards today

Enter Everlytic’s You Mailed It Email Marketing Awards today

Everlytic 15 Apr 2025

From aaa School of Advertising to industry disruptor: Patrick Mentzel

From aaa School of Advertising to industry disruptor: Patrick Mentzel

AAA School of Advertising 15 Apr 2025

With the Bookmark Awards deadline extended to 25 April, now if the time to fine tune your entry (Image supplied)

#Bookmarks2025: 5 Tips to a winning entry, deadline extended to 25 April

14 Apr 2025

#OrchidsandOnions: SA Tourism swaps celebrity power for storytelling in new ad

#OrchidsandOnions: SA Tourism swaps celebrity power for storytelling in new ad

Brendan Seery 14 Apr 2025

Q&A with Sinenhlanhla Mdiya on Basa’s new corporate identity

Q&A with Sinenhlanhla Mdiya on Basa’s new corporate identity

Business and Arts South Africa 14 Apr 2025

‘Get sky high without a dealer’: Property ad sparks humour vs sensitivity debate

‘Get sky high without a dealer’: Property ad sparks humour vs sensitivity debate

Karabo Ledwaba 14 Apr 2025

Source: © Dubai Lynx Held after the Lynx Awards, the Winners’ Lunch celebrates the success and creativity of the teams that took home Awards for their work

All the 2025 Dubai Lynx Awards

14 Apr 2025

Mary Beth West, a senior strategist from the US, challenges the industry to confront its role in blurring the lines between advocacy, ideology, and profit at the World Communications Forum Association’s Davos Communications Summit (Image supplied by Lebo Madiba)

Exclusive: Lebo Madiba - Bell Pottinger’s legacy and the shifting terrain of PR, ethics and geopolitics

Lebo Madiba 14 Apr 2025

Essential tips for professionals attending networking events

Essential tips for professionals attending networking events

myrkl 14 Apr 2025

This year’s Loeries campaign from Halo is something completely different, and a break with the clichéd ‘black and gold’ look and feel for an awards event (Image supplied)

#Loeries2025: "Is this all you’ve got? Then, you are not yet done!” Halo’s Loeries 2025 campaign

11 Apr 2025

Source: © 123rf The Director’s Guild of South Africa (DGSA) has launched the first Annual DGSA Creatives Awards that will celebrate directors

First Annual DGSA Creative Awards for directors launches

11 Apr 2025

SA agency DoubleShift makes global impact with UK client wins

SA agency DoubleShift makes global impact with UK client wins

DoubleShift 11 Apr 2025

#BizTrends2025: Discovery - Visa: 2025 the year of returning to the office

#BizTrends2025: Discovery - Visa: 2025 the year of returning to the office

Danette Breitenbach 10 Apr 2025

The One Club for Creativity has opened the call for entries for the 10th annual Next Creative Leaders 2025, a free global competition recognising women, non-binary, and trans creatives on the rise (Image supplied)

The One Club Global Next Creative Leaders 2025 entries open

10 Apr 2025

Source: © 123rf Trust in advertising has dropped by eight percent, despite the claim that 71% appreciate brands that engage in social issues, over half still feel underrepresented in advertising, highlighting a disconnect

Advertising trust drops 8% - indicates a disconnect with consumers

10 Apr 2025

Minister de Lille launches Easter tourism campaign from Cape Town dunes

Minister de Lille launches Easter tourism campaign from Cape Town dunes

10 Apr 2025

TDMC HQ’s 8 key digital marketing insights from the past year

TDMC HQ’s 8 key digital marketing insights from the past year

TDMC 9 Apr 2025

The success of #backtouni – connecting with SA youth, influencer marketing with Varsity Vibe

The success of #backtouni – connecting with SA youth, influencer marketing with Varsity Vibe

Varsity Vibe 9 Apr 2025

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