Last week saw the 2025 Dubai Lynx Awards announced, the Mena’s platform for creative excellence and effectiveness.
Source: © Dubai Lynx
Dubai Lynx Held after the Lynx Awards, the Winners’ Lunch celebrates the success and creativity of the teams that took home Awards for their work
In a testament to the evolving creative landscape in the Mena region, the newly introduced Use of Humour category received three percent of all entries, highlighting a growing appreciation for levity and comedic storytelling in advertising.
Additionally, the creator-focused categories within the Social & Influencer Lynx Awards made a strong debut, garnering an impressive 14% of total entries into the Award, demonstrating the rising influence and relevance of content creators in the region’s advertising industry.
Grand Prix winners
This year’s Grand Prix winners are:
Audio & Radio
Grand Prix : ‘Journey into Herstory’ for Al-Futtaim Toyota, by Al Futtaim Motors Toyota, Dubai / Memac Ogilvy, Dubai.
- 48 entries received, 4 were awarded: 1 Gold, 1 Silver and 1 Bronze
Brand Experience & Activation
Grand Prix that went to ‘Unsilence The Crowd’ for Sela X Newcastle United by Sela, Jeddah / VML, London.
- 151 entries received, 15 were awarded: 2 Gold, 5 Silver and 7 Bronze
Creative Commerce
Grand Prix: ' Selfless Shelves’ for Puck, by FP7 McCann, Dubai.
- 49 entries received, 4 were awarded: 1 Gold, 1 Silver and 1 Bronze
Creative Effectiveness
Grand Prix: ‘Birthmark Stories’ for Hungerstation by VML, Riyadh.
- 20 entries received, 3 were awarded: 1 Silver and 1 Bronze
Creative Strategy
Grand Prix: ‘The New President’ for Annahar Newspaper, by IMPACT BBDO, Dubai.
- 65 entries received, 7 were awarded: 1 Gold, 2 Silver and 3 Bronze
Design
Grand Prix: ‘Blind Faith’ for Bank Al Etihad, by VML Amman.
- From 42 entries received, 4 were awarded: 1 Gold, 1 Silver and 1 Bronze
Digital Craft
Grand Prix: ‘The 4th Judge’ for The Ring, by BigTime Creative Shop, Riyadh
.- 31 entries received, 3 were awarded: 1 Gold and 1 Silver
Direct
Grand Prix: ‘Selfless Shelves’ for Puck, by FP7 McCann, Dubai.
- 92 entries received, 9 were awarded: 2 Gold, 2 Silver and 4 Bronze
Entertainment
Grand Prix that went to ‘5 vs 5’ for Riyadh Season by BigTime Creative Shop, Riyadh.
- 94 entries received, 9 were awarded: 1 Gold, 3 Silver and 4 Bronze
Film
Grand Prix: ‘Speedy Disclaimer Hijack’ for STING, by Impact BBDO, Dubai.
- 117 entries received, 11 were awarded: 2 Gold, 3 Silver and 5 Bronze
Film Craft
Grand Prix: ‘Everything or Nothing’ for Riyadh Season, by BigTime Creative Shop, Riyadh.
- 126 entries received, 12 were awarded: 3 Gold, 4 Silver and 4 Bronze
Glass: The Award for Change
Grand Prix: ‘Selfless Shelves’ for Puck, by FP7 McCann, Dubai.
- 12 entries received, 2 were awarded: 1 Bronze
Grand Prix for Good
The Grand Prix for Good was awarded to ‘Highlight Your Balls’ for Testicular Cancer Society, by FP7 McCann, Dubai.
Healthcare
Grand Prix: ‘Insured Billboards’ for easypasia by Impact BBDO, Dubai.
- 30 entries received, 4 were awarded: 1 Gold, 1 Silver and 1 Bronze
Industry Craft
Grand Prix: ‘Explosion’, ‘Missile’, ‘Hero’, ‘Home’ for Al Joumhouria, by TBWA\RAAD, Dubai.
- 66 entries received, 4 were awarded: 1 Gold, 1 Silver and 1 Bronze
Integrated
Grand Prix: ‘The New President’ for Annahar Newspaper, by IMPACT BBDO, Dubai.
- 11 entries received, 2 were awarded: 1 Silver Lynx Award
Media
Grand Prix: ‘Bribe Bucket’ for KFC, by TBWA\RAAD, Dubai.
- From 109 entries received, 10 were awarded: 3 Gold, 2 Silver and 4 Bronze
Outdoor
Grand Prix: ‘Bribe Bucket’ for KFC, by TBWA\RAAD, Dubai.
- 77 entries received, 7 were awarded: 2 Gold, 2 Silver and 2 Bronze
PR
Grand Prix: ‘The Second Release’ for Billboard Magazine, by SRMG Labs, Riyadh.
- 81 entries received, 7 were awarded: 1 Gold, 1 Silver and 4 Bronze
Print & Publishing
Grand Prix: ‘The New President’ for Annahar Newspaper, by IMPACT BBDO, Dubai.
- 42 entries received, 4 were awarded: 1 Silver and 2 Bronze Lynx Awards
Social & Influencer
Grand Prix: 'Obsession' for Riyadh Season, by BigTime Creative Shop, Riyadh.
- 84 entries received, 7 awarded: 2 Gold, 1 Silver and 3 Bronze Lynx Awards
Special Awards
This year’s Special Awards winners are:
Network of the Year
- VML
- BBDO Worldwide
- McCann World Group
Media Network of the Year
- Hearts & Science
- OMD Worldwide
- PHD Worldwide
Mena Agency of the Year
- Impact BBDO, Dubai, United Arab Emirates
- FP7 McCann, Dubai, United Arab Emirates
- Bigtime Creative Shop, Riyadh, Saudi Arabia
Independent Agency of the Year
- Bigtime Creative Shop, Riyadh, Saudi Arabia
- Serviceplan Middle East, Dubai, United Arab Emirates
- Abdullah & Shokri, Cairo, Egypt
Lynx Palm Award
- Dejavu, United Arab Emirates
- Good People Films, Egypt
- blue Elephant, Saudi Arabia
Young Lynx Integrated Competition winners
This year’s Young Lynx Integrated Competition winners are:
Gold
'Collabs That Never Happened' Ali Asif, creative lead & Momina Khan, senior art director, Platformance. Mena Marketing Management LLC
Silver
'To Be Continued' Robyn Rebello, senior creative designer & Fairoos Peedikakandy, senior multimedia designer, Burson
Bronze
'Arkivd - The 1 of 1 Social Club Concept' Georgina Emile Awad, graphic designer & Helena Husam Ghishan, content lead, HUE Innovation & Design
All results can be found at https://www.lovethework.com/work-awards/results here]].
Philip Thomas, chairman, Dubai Lynx, says, “Congratulations to this year’s winners, who have set a new standard for creativity in Mena. Their work not only captivates audiences but also delivers real impact, showcasing the strength of creative industries in the region. It’s an exciting time for the future of marketing and communication here.”
Ian Fairservice, Vice Chairman, Dubai Lynx, comments: “This year's winners are a true reflection of the bold, innovative, and culturally resonant work emerging from the MENA region.
"From the rise of humour as a powerful creative tool to the impact of creators in shaping brand narratives, the entries showcased a dynamic shift in how stories are being told – and who is telling them.
"We’re proud to celebrate this incredible talent.”
Kiran Jay Haslam, chief marketing officer, Diriyah Company, headline partner for the Dubai Lynx Awards Ceremony, adds: “The extraordinary quality of work awarded at Dubai Lynx this year is a testament to the creativity shaping Mena’s landscape.
"It’s inspiring to see how bold ideas continue to redefine the region’s global presence and creative identity.”
The Dubai Lynx Creativity Report, which shines a light on the best creativity across Mena, as selected by Dubai Lynx Juries, will be released soon.
The report will feature exclusive insights from the jury room, trends and themes that have emerged from the 2025 Awards, and the annual rankings for this year’s top-performing networks, agencies and companies in the region.
