#BizTrends2019

Marketing & Media trends

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New press offices

ATKASA has opened a press office on Bizcommunity.com!
ATKASA

ATKASA, a leading Digital Marketing Agency, combines progressive, data-driven thinking with in-depth knowledge garnered from many years experience within the digital space. Which translates to measurable results for our clients.

Kim Winstanley, chief growth officer and partner at Worx Group.
#BizTrends2019: Going green has never been more golden

The year 2018 was packed with environmental buzzwords. Sustainable, eco-friendly, low-carbon footprint, and upcycle are just some of the words that we are used to hearing in conversations with our clients, and for good reason...

By Kim Winstanley 1 day ago

Andy Hadfield, CEO, forgood.co.za
#BizTrends2019: Quick hit trends and the problem with competing giving behaviours

The social impact space is buzzing. Social entrepreneurship is the next "rock star" career, there's more investment flowing into social ventures...

By Andy Hadfield 1 day ago

#BizTrends2019: Brands with purpose will change South Africa for the better
#BizTrends2019: Brands with purpose will change South Africa for the better

Despite great efforts from government and NGOs, South Africa still faces a number of societal and environmental challenges...

By Michael Baretta 2 days ago

#BizTrends2019: Year of the social impact brand (again)
#BizTrends2019: Year of the social impact brand (again)

Amidst two extremes -- audience apathy on one end and backlash against perceived social washing on the other -- the ad industry has emerged fresh-faced and focused: Ready to prove that we're thoughtful, attentive partners who listen when our audience speaks, able to hold a conversation that doesn't always place ourselves and our interests at the very centre of it...

By Auryn Hiscock and Mikhaila Hunter 3 days ago

Jainita Khatri, managing director, Prana Business Consulting.
#BizTrends2019: The humanising factor

In 2019 marketers will be focused on how to best implement the potential wave of artificial intelligence flooding our homes, vehicles, online habits and workplace. But there are important humanising pockets of influence which brands should also take note of...

By Jainita Khatri 3 days ago

Uprise.Africa scoops the award as the best crowdfunding platform
Uprise.Africa scoops the award as the best crowdfunding platform

The first crowdfunding platform in South Africa, Uprise.Africa, was awarded the best crowdfunding platform at the Tropics Magazine 8th inaugural cohort Tropics Changemakers Awards...

14 Jan 2019

Langstrup ©
#FairnessFirst: Making workplace inclusion everybody's business

Microsoft has made inclusion every employee's responsibility in much the same manner as one eats the proverbial 'business elephant' - one bite at a time. Here's how your company can follow suit through encouraging accountability through heightened awareness, curiosity and courage...

By Leigh Andrews 14 Jan 2019

Kirigo Kamore, content manager and global diversity champion at McCann Worldgroup.
#BizTrends2019: It's time to fully embrace the digifem consumer

If 2018 was the seismic and long-awaited quake of women's lib, then expect its aftershock this year, both off and online...

By Kirigo Kamore 14 Jan 2019

OFM hosting Central SA's biggest charity golf event
OFM hosting Central SA's biggest charity golf event

The 16th edition of the Shoprite Checkers OFM Chip for Charity will take place at the Bloemfontein golf club and promises to be a fun-filled day of golf with clients or friends - all for a good cause...

Issued by OFM Radio 11 Jan 2019

#BizTrends2019: NPOs need to be nimble
#BizTrends2019: NPOs need to be nimble

According to a national research study released in October 2017, Civil Society in South Africa, the number of registered non-profit organisations (NPOs) was 145,152 in October 2015...

By Nomvula Dlamini 10 Jan 2019

Sheila McGillivray, tribe leader at One Lady & A Tribe.
#BizTrends2019: The four Ps of cause marketing in 2019

More than ever we're seeing brands align with causes and let's face it, there so many current causes to be concerned about. This means cause marketing will be bigger than ever in 2019...

By Sheila McGillivray 1 Jan 2019

#NewCampaign: Re-think drinking and driving
#NewCampaign: Re-think drinking and driving

In time for the festive season, Riverbed launched a campaign on behalf of the Association for Alcohol Responsibility and Education (aware.org) to continue the conversation around drinking and driving in South Africa...

By Jessica Tennant 24 Dec 2018

Beautiful News South Africa celebrates a second year
Beautiful News South Africa celebrates a second year

As a counter-narrative to negative press, Beautiful News shares stories of positivity and inspiration - a celebration of the diversity of voices that represent the best of our nation...

Issued by Ginkgo Agency 21 Dec 2018

Cause-related marketing: Why we do it and where the value lies
Cause-related marketing: Why we do it and where the value lies

In a society such as ours, in such dynamic, developmental evolution, causes are the fuel that helps drive change. Citizen activism brings issues to the nation's attention, it informs our people, inspires progress and supports our government...

By Joanna Oosthuizen 21 Dec 2018

#BizTrends2019: The transformative power of transparency
#BizTrends2019: The transformative power of transparency

Transparency. Radical honesty. Authenticity. These words conjure up a new era in marketing, one that requires bravery and self-assurance, and will change the industry for good. Because, for audiences, customers and employees that have seen everything, it is time to reveal it all...

By Paula Hulley 20 Dec 2018

Young people launch shock campaign to highlight consequences of irresponsible driving during holiday season
Young people launch shock campaign to highlight consequences of irresponsible driving during holiday season

Every year the carnage on South Africa's roads during the holiday season leaves thousands of families without loved ones and breadwinners, and maims and cripples many whose lives and futures are damaged for ever...

Issued by Universal Church of the Kingdom of God 19 Dec 2018

#NewCampaign: #FightPlastic w/ SodaStream
#NewCampaign: #FightPlastic w/ SodaStream

SodaStream has released a video campaign to highlight the damage caused by single-use plastic bottles and as a call to shift away from these to reusable packaging...

By Jessica Tennant 14 Dec 2018

Tozer Marketing & Events gives back by taking back
Tozer Marketing & Events gives back by taking back

One of the best things about working hard through the year is the reward of the long December summer break for most. However, the beaches and marine life have taken quite a knock...

Issued by Tozer Marketing & Events 13 Dec 2018

KZN donates over R1.2m to province's underprivileged children
KZN donates over R1.2m to province's underprivileged children

During 12 hours of fundraising efforts R1,253,297 has been pledged by the people of KwaZulu-Natal, at Toy Story Corporate Challenge Day at Gateway Theatre of Shopping...

Issued by East Coast Radio 12 Dec 2018

UCKG's third Love Walk encourages couples to invest in their relationship
UCKG's third Love Walk encourages couples to invest in their relationship

The third Love Walk, hosted by the Universal Church of the Kingdom of God and held at outside venues nationally, gave couples the opportunity to invest in their relationships...

Issued by Universal Church of the Kingdom of God 12 Dec 2018

#NewCampaign: You have got to be Mal
#NewCampaign: You have got to be Mal

Mike Schalit, co-founder of Net#work BBDO, has introduced a new 'Wear it Forward' range of t-shirts and caps with Marlboro Originals through the agency's non-profit Mal Foundation...

By Jessica Tennant 12 Dec 2018

Mandla Shezi, CEO of Hollard International.
Understanding the diversity of Africa is key to its growth

'Africa is not a country' and understanding Africa in all its diversity is fundamental to business excellence on the continent...

11 Dec 2018

Spur's latest commercial on overcoming adversity set to inspire
Spur's latest commercial on overcoming adversity set to inspire

Spur Steak Ranches, Ninety9cents (99c) and 7Films have collaborated to produce a truly South African story of how working as a unit in the face of adversity can make the impossible, possible...

Issued by Ninety9cents 10 Dec 2018

Unbox the festive season
Unbox the festive season

Festive goodwill is part and parcel of the holiday season and we're wrapping up our year with a hamper of promotional goodies...

Issued by Bizcommunity.com 7 Dec 2018

Hot 91.9FM Christmas Wish
Hot 91.9FM Christmas Wish

The Hot 91.9FM Christmas Wish will launch on Mansfield in the Morning from 10-21 December...

Issued by Hot 91.9FM 6 Dec 2018

Final week to make Toy Story donations
Final week to make Toy Story donations

Big business and celebrities will rally together on Friday, 7 December, to raise funds for underprivileged children in KZN as part of East Coast Radio Toy Story, in partnership with Toys R Us & Babies R Us...

Issued by East Coast Radio 6 Dec 2018

CSR as a PR strategy for enhancing business-community relations
CSR as a PR strategy for enhancing business-community relations

CSR has evolved over the past few years as more and more organisations take a larger role in actively participating in social and community projects...

By Leago Monareng 6 Dec 2018

Did fear-mongering help Cape Town avert Day Zero?
Did fear-mongering help Cape Town avert Day Zero?

According to the findings of a study by researchers from Stellenbosch University (SU) and the University of Cape Town (UCT), threats about Day Zero when taps would run dry had a far greater impact on Capetonians' water usage than water restrictions...

5 Dec 2018

India's #MeToo movement reveals link between scandals and stocks
India's #MeToo movement reveals link between scandals and stocks

India's nascent anti-harassment movement is a fitting example of the link between scandals and bear markets...

By Mark Galasiewski 5 Dec 2018

The Realm Group cooks for the greater good
The Realm Group cooks for the greater good

The Realm Group, made up of Realm Digital and Snapplify, usually end off the year with a team-wide activity and celebration for the year's victories and successes...

Issued by Realm Digital 4 Dec 2018

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