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Baking media effectiveness into your video marketing strategy

Baking media effectiveness into your video marketing strategy

4 Jul 2025

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RAPT BizTrendsTV: Musa Kalenga - How agentic AI is revolutioning business

RAPT BizTrendsTV: Li Ndube on Afro-optimism - African growth vs Western degrowth

#BizTrends 2025: Google's Alex Okosi – Africa, an opportunity more than a challenge

EXCLUSIVE: "You know, there is a billboard that says Never heard of Pineapple? Honestly same.”

#BehindtheCampaign: Wednesday: The perfect day to drive a Hyundai

#BehindtheCampaign: Wednesday: The perfect day to drive a Hyundai

The Up&Up Group, together with key clients, has partnered with Dr Karen Nelson-Field (pictured) to deliver South Africa’s first-ever data on digital media attention metrics (Image supplied)

Attention is the new currency: SA's first human data study

Xolisa Dyeshana, chief creative officer and partner at Joe Public, gives lessons from his experience as 2025’s Cannes Audio & Radio jury president (Image by Danette Bretienbach © Bizcommunity)

#CreativeCircle2025: South African audio needs to evolve | Xolisa Dyeshana's key takeawaysDanette Breitenbach

Matt Deitke originally turned down a lesser offer. Source: X.

Meta breaks records with $250m offer to 24-year-old AI prodigy

#WomensMonth: How Accenture's Meaghan and Tennessee keep up with the goal posts

#WomensMonth: How Accenture's Meaghan and Tennessee keep up with the goal postsKarabo Ledwaba

Terry Levin looks at campaigns presented at the recent Creative Circle Full Circle event in Cape Town. Pictured: The Sounds Right campaign

#CreativeCircle2025: Influencing real cultural, societal and economic changeTerry Levin

Kendrick Lamar and Dave Free launch Project 3, a global creative agency

Kendrick Lamar and Dave Free launch Project 3, a global creative agency

Medalla is one of the standout creative strategy campaigns.

#CreativeCircle2025: How a thief, a tennis racket, and Cannes reminded me why strategy mattersKarabo Ledwaba

The Up&Up Group, together with key clients, has partnered with Dr Karen Nelson-Field (pictured) to deliver South Africa’s first-ever data on digital media attention metrics (Image supplied)

Attention is the new currency: SA's first human data study

22 hours

Xolisa Dyeshana, chief creative officer and partner at Joe Public, gives lessons from his experience as 2025’s Cannes Audio & Radio jury president (Image by Danette Bretienbach © Bizcommunity)

#CreativeCircle2025: South African audio needs to evolve | Xolisa Dyeshana's key takeaways

By Danette Breitenbach 1 day

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Machine’s Sarah Browning-de Villiers appointed to IFICA’s Advisory Board

Machine’s Sarah Browning-de Villiers appointed to IFICA’s Advisory Board

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ARB ruling | Should alcohol brands advertise on the beach?

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Karabo Ledwaba 7 Feb 2025

Johannesburg MD for M&C Saatchi Abel, Masego Motsogi says the pan-African energy and excitement have never been higher at the agency (Image supplied)

The Up&Up Group's M&C Saatchi Abel expands cross-border clients

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Unveiling Cell C’s audio identity

Unveiling Cell C’s audio identity

Howard Audio 7 Feb 2025

Thought leadership vs knowledge leadership: Why one without the other falls short

Thought leadership vs knowledge leadership: Why one without the other falls short

Brandfundi 7 Feb 2025

Retroviral has launched the Retroviral Ai Lab, offering generative AI, GPT development and TikTok engagement capabilities (Image supplied)

Retroviral and by COB's collaboration launches the 'Retroviral Ai Lab'

6 Feb 2025

Thumiso Masoha is FCB Africa's new chief experience officer (Image supplied)

FCB Africa's bold move: Thumiso Masoha appointed chief experience officer

6 Feb 2025

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Retail becomes a data powerhouse as it turns into a dominant ad platform

Kevin Gray 5 Feb 2025

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Smart brands rein in ad spending when a rival faces a setback − here’s why

Vivek Astvansh 5 Feb 2025

Ogilvy SA announced regional Creative Agency of The Year at The One Show 2024

Ogilvy SA announced regional Creative Agency of The Year at The One Show 2024

Ogilvy South Africa 5 Feb 2025

Delta Victor Bravo appoints Sinovuyo Mdunge as strategy analyst

Delta Victor Bravo appoints Sinovuyo Mdunge as strategy analyst

eatbigfish 5 Feb 2025

#BizTrends 2025: Google's Alex Okosi – Africa, an opportunity more than a challenge

#BizTrends 2025: Google's Alex Okosi – Africa, an opportunity more than a challenge

Danette Breitenbach 4 Feb 2025

Four leaders from Africa ar eon the 2025 Gerety MEA jury. (L to r): Nnenna Onyewuchi, Koo Govender, Linda Kachingwe-Sisya,Nnenna Onyewuchi,Jeanine Gomes. (Source: © Bizcommunity, Image by Ruth Cooper)

4 creative and marketing leaders from Africa in Gerety 2025 MEA jury

4 Feb 2025

Source: © 123rf The IAS Media Auditing Masterclass Series, in partnership with Media Marketing Compliance (MMC), is a no-charge, short but highly informative four-part webinar series designed exclusively for marketers.

Master media transparency: The IAS Media Auditing Masterclass Series

4 Feb 2025

Andre Le Roux, head of strategy: TBWA\Coastal, talks about trends that drive culture to understand SA shopper (Image supplied)

#BizTrends2025: TBWA\Coastal's Andre Le Roux - Understanding the SA shopper

Andre Le Roux 4 Feb 2025

Happy Friday kicks off 2025 as Liberty Trade Marketing’s TTL creative partner

Happy Friday kicks off 2025 as Liberty Trade Marketing’s TTL creative partner

Happy Friday 4 Feb 2025

#BizTrends2025: Special Effects Media’s Kelly Kaimowitz - Creating a lasting impact through influencer marketing

#BizTrends2025: Special Effects Media’s Kelly Kaimowitz - Creating a lasting impact through influencer marketing

Kelly Kaimowitz 3 Feb 2025

‘Brand chem’: The 2025 trend of collaboration for lasting impact

3 Feb 2025

#BizTrends 2025: 99c’s Andrew Brand - Retail advertising: The new frontier

Andrew Brand 3 Feb 2025

New year, new you: How to refresh your professional mindset and achieve more in 2025

New year, new you: How to refresh your professional mindset and achieve more in 2025

Penquin 3 Feb 2025

Dr Melanie van Rooy. Source: Supplied.

#BizTrends2025: Dr Melanie van Rooy, CMO at Clicks - Experiential marketing key to retail future

Melanie van Rooy 31 Jan 2025

#BizTrends2025: VML SA's Inga Sikweyiya - What really matters to South African youth in 2025

#BizTrends2025: VML SA's Inga Sikweyiya - What really matters to South African youth in 2025

Inga Sikweyiya 31 Jan 2025

The medium that owns hyper-loyalty: A brand’s best friend

Wayne Bischoff, Mediamark 31 Jan 2025

Sharleen James, new MD for Razor PR, and Dustin Chick, Razor, CE (Image supplied)

Sharleen James appointed Razor PR's new MD

30 Jan 2025

#BizTrends2025: Bettabets Mathabo Sekhonyana - Dispelling the dazzle: A closer look at AI's real potential

#BizTrends2025: Bettabets Mathabo Sekhonyana - Dispelling the dazzle: A closer look at AI's real potential

Mathabo Sekhonyana 30 Jan 2025

Source:

Space advertising faces strong opposition as scientists sound alarm

Karabo Ledwaba 30 Jan 2025

Source: © 123rf Scopen South Africa has launched its New Business Report, a no-charge resource designed to enhance industry knowledge around new business activity in the advertising and communications sectors

Scopen South Africa unveils creative and media agencies new business report

30 Jan 2025

(Image supplied)

Warc's The Multiplier Effect - A CMO’s guide to brand building in the performance era

29 Jan 2025

Source: © CIPESA TThe African Academy of AI and the MMA have announced a strategic partnership to champion AI-first solutions in marketing across Africa

African Academy of AI & MMA partnership champions AI-first solutions in marketing across Africa

29 Jan 2025

Diary of a CMO: Is your category’s ceiling coming down on you?

Diary of a CMO: Is your category’s ceiling coming down on you?

Mary Kyriakidi and Dr Nicki Morley, Kantar 28 Jan 2025

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