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Baking media effectiveness into your video marketing strategy

Baking media effectiveness into your video marketing strategy

4 Jul 2025

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RAPT BizTrendsTV: Musa Kalenga - How agentic AI is revolutioning business

RAPT BizTrendsTV: Li Ndube on Afro-optimism - African growth vs Western degrowth

#BizTrends 2025: Google's Alex Okosi – Africa, an opportunity more than a challenge

EXCLUSIVE: "You know, there is a billboard that says Never heard of Pineapple? Honestly same.”

#BehindtheCampaign: Wednesday: The perfect day to drive a Hyundai

#BehindtheCampaign: Wednesday: The perfect day to drive a Hyundai

The Up&Up Group, together with key clients, has partnered with Dr Karen Nelson-Field (pictured) to deliver South Africa’s first-ever data on digital media attention metrics (Image supplied)

Attention is the new currency: SA's first human data study

Xolisa Dyeshana, chief creative officer and partner at Joe Public, gives lessons from his experience as 2025’s Cannes Audio & Radio jury president (Image by Danette Bretienbach © Bizcommunity)

#CreativeCircle2025: South African audio needs to evolve | Xolisa Dyeshana's key takeawaysDanette Breitenbach

Matt Deitke originally turned down a lesser offer. Source: X.

Meta breaks records with $250m offer to 24-year-old AI prodigy

#WomensMonth: How Accenture's Meaghan and Tennessee keep up with the goal posts

#WomensMonth: How Accenture's Meaghan and Tennessee keep up with the goal postsKarabo Ledwaba

Terry Levin looks at campaigns presented at the recent Creative Circle Full Circle event in Cape Town. Pictured: The Sounds Right campaign

#CreativeCircle2025: Influencing real cultural, societal and economic changeTerry Levin

Kendrick Lamar and Dave Free launch Project 3, a global creative agency

Kendrick Lamar and Dave Free launch Project 3, a global creative agency

Medalla is one of the standout creative strategy campaigns.

#CreativeCircle2025: How a thief, a tennis racket, and Cannes reminded me why strategy mattersKarabo Ledwaba

The Up&Up Group, together with key clients, has partnered with Dr Karen Nelson-Field (pictured) to deliver South Africa’s first-ever data on digital media attention metrics (Image supplied)

Attention is the new currency: SA's first human data study

16 hours

Xolisa Dyeshana, chief creative officer and partner at Joe Public, gives lessons from his experience as 2025’s Cannes Audio & Radio jury president (Image by Danette Bretienbach © Bizcommunity)

#CreativeCircle2025: South African audio needs to evolve | Xolisa Dyeshana's key takeaways

By Danette Breitenbach 1 day

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Source: © 123rf Social Media continues to claim a large share of digital spend in SA according to Scopen's Agency Scope SA

Digital spend, digital return – and digital snake oil salesmen

4 Jun 2024

Source: © 123rf The UK Parliament has passed the Digital Markets, Competition and Consumers Bill

UK passes Digital Markets, Competition and Consumers Bill

3 Jun 2024

Source: © 123rf Google AI is reshaping the digital advertising ecosystem. Why now? asks Geoff Cohen, partner - DY/DX

Google's generative AI search is another nail in the content coffin

Geoff Cohen, DY/DX 3 Jun 2024

To reach your audience’s heart, speak their language

To reach your audience’s heart, speak their language

Amber Sambo 3 Jun 2024

Image supplied. Three South African agencies - Promise, Accenture Song and LePub - have been named in the NYF 2024 shortlist

3 SA agencies named in New York Festivals 2024 shortlist

3 Jun 2024

Source: © 123rf Ann Nurock, partner: Relationship audits and management, Radar, examines what a strong client-agency relationship entails

Cultivating creativity through strong client-agency trust

Ann Nurock 31 May 2024

Source: UG Standard Metropolitan Republic Uganda at the 2023 Silverback Awards. Pictured centre is Josephine Muvumba, MD

#AfricaMonth: Josephine Muvumba, MD, Metropolitan Republic Uganda - Bringing Africa closer

Danette Breitenbach 31 May 2024

#Hoorah X Essentiale Extreme created a social filter with the potential to save lives

#Hoorah X Essentiale Extreme created a social filter with the potential to save lives

Hoorah Digital 31 May 2024

#BehindtheCampaign: Make it KFC!

#BehindtheCampaign: Make it KFC!

30 May 2024

Source: © Pixabay The BRC will release the Q4 2023 Rams dataset spanning January 2022 to December 2023 in the coming weeks

The Q4 2023 Rams dataset set for release

30 May 2024

Effie Worldwide Report shows humanity lies at the heart of effectiveness

Effie Worldwide Report shows humanity lies at the heart of effectiveness

Association for Communication and Advertising 28 May 2024

MTN tops Brand Finance Africa 200 2024 rankings

27 May 2024

#OrchidsandOnions: DA crosses line in political persuasion

#OrchidsandOnions: DA crosses line in political persuasion

Brendan Seery 27 May 2024

The Stream of Consciousness

Updated: D&AD Awards 2024: SA brings home 8 Pencils

27 May 2024

Source: © 123rf Icasa rules in favour of DA against SABC on flag-burning election advertisement

#SAelections24: Icasa rules in favour of DA's flag-burning advertisement

27 May 2024

The ARB agrees with the complainant that the Dermacare range is similar to Cerave's branding.

ARB orders Nutriwomen to change Dermacare packaging

Karabo Ledwaba 27 May 2024

Pressure Cooker Studios' dedicated commercial team will elevate your brand

Pressure Cooker Studios 27 May 2024

Understanding marketing vs. advertising: Why businesses need both

Understanding marketing vs. advertising: Why businesses need both

AAA School of Advertising 24 May 2024

Image supplied. Loeries Creative Week will return to the Mother City, Cape Town for the fourth consecutive year

4th consecutive Cape Town Loeries

24 May 2024

Source: © Ekonomist The MMA SA is launching the inaugural sub-Saharan Africa Smarties (SSA Smarties) this year, expanding into key markets like Kenya and Nigeria

MMA SA launches inaugural sub-Saharan Africa Smarties in Kenya and Nigeria

24 May 2024

Source: © Nations Online The Audit Bureau of Circulations of South Africa (ABC) has released the Q1 for newspapers

Newspapers: ABC Q1 2024: The slow steady downward trickle continues

Danette Breitenbach 23 May 2024

Source: © 123rf Streaming video and social platforms carving out their space in the video viewing universe, shows the Maps May 2024 release

Maps May 2024: Media consumption stable despite increasing financial strain on consumers

23 May 2024

Why South Africa’s top companies advertise on BusinessTech

Why South Africa’s top companies advertise on BusinessTech

Broad Media 23 May 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Levergy has won Gold at the MENA region Warc Awards.

Levergy and Telkom's #StandTall campaign wins Gold at MENA Warc Awards

22 May 2024

Image supplied. The final and full shortlist for the D&AD Awards has been released and the 62nd D&AD Awards ceremony takes place tomorrow, Wednesday 22 May in London

Full D&AD shortlist revealed

21 May 2024

Source: © Flux Trends Gen Z young is dissatisfied ver how much progress has been made in these 30 years in SA

30/30/30 Project Report: Gen Z dissatisfied over lack of progress in 30 years in SA

21 May 2024

Matsidiso Kolobe, founder and chief creative officer at Salt Hub. Source: Supplied.

#BehindtheSelfie: Matsidiso Kolobe, chief creative officer at Salt Hub

Aa-isha Hassiem 21 May 2024

The 62nd annual D&AD Awards’ first shortlist has been announced

D&AD Awards announce first shortlist

21 May 2024

SheBeen campaign reimagines women’s safety in taverns

SheBeen campaign reimagines women’s safety in taverns

Joe Public 21 May 2024

Let's do Biz