Advertising News South Africa

3 SA agencies named in New York Festivals 2024 shortlist

Promise, Accenture Song SA and Sonic State have been named in the New York Festivals Advertising Awards (NYF) 2024 shortlist.
Image supplied. Three South African agencies - Promise, Accenture Song and LePub - have been named in the NYF 2024 shortlist
Image supplied. Three South African agencies - Promise, Accenture Song and LePub - have been named in the NYF 2024 shortlist

Promise’s The Vluit Project has been shortlisted twice Audio/Radio category, one under Best Use: Social/Environmental Good: Brand and the other Best Use: Best Use of Medium.

Accenture’s shortlist is for Everything Comes Around in the Film: Best Use: Made for TV & Cinema category.

Sonic State From Waste To Wear Establishing Fields Green with Grass, Not Glass is shortlisted in Product & Product Design: Best Use: Social/Environmental Good: Brand.

Top campaigns and brands

Campaigns were submitted from creative agencies spanning five continents across the globe—from Argentina to Taiwan, Canada to the UAE, Spain and Australia.

Creative campaigns from Germany were in the lead followed by the USA, South Korea and Switzerland advancing to the next round. Additional countries with a robust number of entries shortlisted include Japan, Philippines, Canada, Australia, Spain, Singapore, Italy, France, and Hong Kong.

Work crafted by top-tier agencies from around the world saw campaigns tailored for leading global brands advance to the next round.

Brands earning shortlist status include Adidas AG, Burger King, TyC Sports, Lay’s, BMW, Meta and Puma, Oreo, Mercedes-Benz AG x Moncler, Lufthansa, Diageo, Fanta, Minderoo Foundation, Samsung, The Coca-Cola Company, Peet’s Coffee, Movistar, L'Oreal Paris, Ikea, Heinz, eBay, McDonald's, HSBC, Fiat, Bimbo, Netflix, KitKat, Pizza Hut, U.S. Bank, Maybelline New York, Mandarin Oriental Singapore, Heineken, Peta, Greenpeace, China Airlines, Little Caesars, Popeye’s, Deutsche Telekom, KFC, Mucinex, Facebook, Meta, Volkswagen, Walmart, WWF, Verizon, and Uber Eats.

The entries were evaluated online by the 2024 NYF Advertising Awards Shortlist Jury panel to select the entries achieving shortlist status.

Entries shortlisted progressed to the Executive Jury sessions led by the 2024 president, Javier Campopiano, worldwide chief creative officer of McCann Worldgroup and McCann.

The Executive Jury comprises a strategically assembled panel of internationally recognised industry executives and leaders known for their award-winning, cutting-edge creativity. In face-to-face jury sessions, the Executive Jury determined the winners of the 2024 New York Festivals Advertising Awards.

New York Festivals Advertising Awards will announce the 2024 award-winners on Thursday, 6 June.

The 2024 Shortlist Jury judged the following competitions:

  • Activation & Engagement
  • Audio/Radio
  • Avant- Garde/Innovative
  • Branded Content/Entertainment
  • Collaborations & Partnerships
  • Creativity in Commerce
  • Design
  • Digital/Mobile
  • Direct
  • Film
  • Film Craft
  • Outdoor
  • Package & Product Design
  • Print
  • Public Relations
  • Purpose
  • Small Agency
  • Social Media & Influencer
  • Sports
  • Student
  • The Future Now
  • The New York City Award
  • NYF’IN Funny
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