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Jodi Bieber to represent Abuse is Abuse campaign

13 Apr 2011

Internationally acclaimed photographer Jodi Bieber will act as an ambassador for the Abuse is Abuse campaign, aimed at raising awareness of abuse and highlighting the importance of taking action against all forms of abuse. The campaign was started by Sappi, Childline and the NSPCA to raise awareness that all forms of abuse are wrong - whether human, animal or environmental.

"I am excited and look forward to representing the campaign as an ambassador against abuse," says Bieber. As evident in a large number of her photographs, she has strong feelings against abuse. Her recent award-winning photo of Bibi Aisha, who was disfigured as punishment for fleeing from her husband's house in Afghanistan, appeared on the cover of Time Magazine, advocating this.

"Her photography highlights the horror of abuse and our need to fight against it," says Andre Oberholzer, group head: corporate affairs Sappi. "It is only by exposing all forms of abuse to the harsh light of public awareness that abuse can be stopped. We are honoured to have Jodi onboard. This is an exciting new development in our drive to raise awareness and to motivate society to take action against abuse."

For more, go to www.stopabuse.co.za/projects/sappi.